NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Consumer goods & food  /  Anheuser-Busch InBev (BUD)

Anheuser-Busch InBev (BUD)

Consumer goods & foodBeverage MakerBUD
ab-inbev.com ↗
71
Latest disclosed NPS
23 Sep 2026
17
NPS entries
10 with a number
2019–26
Years covered
17 entries in all

In their words

“Customer satisfaction improved with our net promoter score improving to plus 64. This marketplace continues to accelerate, generating 8.3 million orders of non-ABI products and delivering $530 million in GMV this quarter, an increase of 55% versus last…”
— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q2 2024 · 1 Aug 2024
“Customer satisfaction continued to improve with our weighted average Net Promoter Score improving to plus 60, up 7 points since last year. In 15 of the 25 markets where BEES is live, our customers are also able to purchase third-party products through…”
— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q3 2023 · 31 Oct 2023
“Customer satisfaction continue to improve with our weighted average Net Promoter Score improving to plus 60, up 10 points since last year. In 15 of the 20 markets where BEES is live, our customers are also able to purchase third-party products through…”
— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q2 2023 · 3 Aug 2023

Disclosed NPS over time

Every Net Promoter Score Anheuser-Busch InBev (BUD) has published, by date.

5060708020232024202664596060606164666871

NPS disclosures (17)

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23 Sep 2026
NPS71

Anheuser-Busch InBev's BEES platform improved retailer NPS by more than 45 points to 71 in Brazil.

— reported by marketbeat.com · 23 Sep 2026
marketbeat.com ↗
13 Feb 2026
NPS68

In addition, we real-time delivery visibility, simplifies issue resolution, enables seamless increased retailer satisfaction, reaching a Net Promoter Score (NPS) of payment collection, and streamlines end-of-day settlement and reconcil- 68 in 2025. iation.

— Anheuser-Busch InBev (BUD) · SEC 6-K report · filed 13 Feb 2026
SEC 6-K report ↗
2 Nov 2024
NPS66

Anheuser-Busch InBev improved its Net Promoter Score to plus 66 in Q3 2024.

— reported by gurufocus.com · 2 Nov 2024
gurufocus.com ↗
1 Aug 2024
NPS64

Customer satisfaction improved with our net promoter score improving to plus 64. This marketplace continues to accelerate, generating 8.3 million orders of non-ABI products and delivering $530 million in GMV this quarter, an increase of 55% versus last…

— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q2 2024 · 1 Aug 2024
Earnings call, Q2 2024 ↗
8 May 2024
NPS61

Customer satisfaction improved with our Net Promoter Score improving to plus 61. BEES marketplace continued to accelerate, generating 7.3 million orders of non-ABI products and delivering USD 465 million in GMV this quarter, an increase of 47% versus…

— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q1 2024 · 8 May 2024
Earnings call, Q1 2024 ↗
29 Feb 2024
NPS60

The platform Digitize and Monetize has captured 39.8 billion USD in gross merchandise 2 our Ecosystem value and our Net Promoter Score is 60, more than 30 points higher than when we started this journey.

— Anheuser-Busch InBev (BUD) · SEC 6-K report · filed 29 Feb 2024
SEC 6-K report ↗
31 Oct 2023
NPS60

Customer satisfaction continued to improve with our weighted average Net Promoter Score improving to plus 60, up 7 points since last year. In 15 of the 25 markets where BEES is live, our customers are also able to purchase third-party products through…

— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q3 2023 · 31 Oct 2023
Earnings call, Q3 2023 ↗
3 Aug 2023
NPS60

Customer satisfaction continue to improve with our weighted average Net Promoter Score improving to plus 60, up 10 points since last year. In 15 of the 20 markets where BEES is live, our customers are also able to purchase third-party products through…

— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q2 2023 · 3 Aug 2023
Earnings call, Q2 2023 ↗
4 May 2023
NPS59

Customer satisfaction continued to improve with our weighted average Net Promoter Score improving to positive 59, up 11 points since last year.

— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q1 2023 · 4 May 2023
Earnings call, Q1 2023 ↗
17 Mar 2023
NPSProgram

BEES continued to expand, delivering an all-time high Net Promoter Score (“ NPS ”) in the fourth quarter of 2022 and more than 70% of our BEES customers now also BEES Marketplace buyers.

— Anheuser-Busch InBev (BUD) · SEC 20-F annual report · filed 17 Mar 2023
SEC 20-F annual report ↗
3 Mar 2023
NPSProgram

BEES continued to expand, delivering an all-time high Net Promoter Score (NPS) in the fourth quarter of 2022 and more than 70% of our BEES customers are now also BEES Marketplace buyers.

— Anheuser-Busch InBev (BUD) · SEC 6-K report · filed 3 Mar 2023
SEC 6-K report ↗
28 Jul 2022
NPSProgram

With our wholesalers, we enhanced a big time of our partnership, we measure the NPS, the engagement with our wholesalers every year, and we are at all-time high.

— Michel Doukeris, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q2 2022 · 28 Jul 2022
Earnings call, Q2 2022 ↗
18 Mar 2022
NPSProgram

BEES now covers more than 85% of our active customers across the country and helped contribute to an all-time high Net Promoter Score (“ NPS ”).

— Anheuser-Busch InBev (BUD) · SEC 20-F annual report · filed 18 Mar 2022
SEC 20-F annual report ↗
25 Feb 2022
NPSProgram

BEES now covers more than 85% of our active customers across the country and helped contribute to an all-time high NPS. Zé Delivery fulfilled more than 61 million orders in FY21, more than doubling versus 2020.

— Anheuser-Busch InBev (BUD) · SEC 6-K report · filed 25 Feb 2022
SEC 6-K report ↗
28 Oct 2021
NPS64

Our BEES platform represents more than 80% of our revenue with an average customer NPS of 64. ● Ecuador : Our business momentum accelerated in 3Q21, delivering top-line ahead of 2019 pre-pandemic levels, even in the context of ongoing COVID-19…

— Anheuser-Busch InBev (BUD) · SEC 6-K report · filed 28 Oct 2021
SEC 6-K report ↗
26 Feb 2021
NPSProgram

Most importantly, our customers love the platform, giving us an NPS 18 points higher than those who are not yet transacting with us digitally.

— Carlos Brito, Chief Executive Officer, Anheuser-Busch InBev (BUD) · Earnings call, Q4 2020 · 26 Feb 2021
Earnings call, Q4 2020 ↗
31 Dec 2019
NPSProgram

Net Promoter Score — 9 NPS mentions | 59 slides | 313 words | customer/page 0.10 — NOTE: 1 customer mention in Safe Harbour only

— reported by cdn.builder.io · 31 Dec 2019
cdn.builder.io ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.