Nike
nike.com ↗In their words
“Nike's Net Promoter Score fell, suggesting brand perception gains have yet to translate into stronger demand.”
“Nike remains top-of-mind with consumers, receiving top ranks in Net Promoter Score per Citi survey.”
“Nike gets top rankings in Net Promoter Score in a Citigroup study comparing athletic brands.”
NPS disclosures (4)
Nike's Net Promoter Score fell, suggesting brand perception gains have yet to translate into stronger demand.
Nike remains top-of-mind with consumers, receiving top ranks in Net Promoter Score per Citi survey.
Nike gets top rankings in Net Promoter Score in a Citigroup study comparing athletic brands.
Nike received the highest net promoter score in UBS's recent survey measuring how likely U.S. customers are to recommend the brand.
Retention disclosures (4)
Nike is leveraging e-commerce and a membership programme to boost sales and customer retention.
Nike uses digital strategies and membership clubs to drive loyalty and enhance customer experiences, without specific retention metrics.
Nike explores whether digital initiatives and one-to-one engagement drive stronger customer retention and loyalty.
Nike acquired analytics firm Zodiac to enhance consumer data capabilities and develop direct customer relationships through the NikePlus loyalty program.
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.