NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Consumer goods & food  /  RLX Technology Inc.

RLX Technology Inc.

Consumer goods & foodTobacco ProductsRLX
64
Latest disclosed NPS
15 Jan 2021
4
NPS entries
2 with a number
2020–23
Years covered
4 entries in all

In their words

“And regarding the user behavior, as we mentioned in the last earnings call, we see that the Net Promoter Score, i.e., the NPS has been improving when once users have more frequently used the products and also the launch of more SKUs with various tobacco…”
— Chao Lu, Management / Executive, RLX Technology Inc. · Earnings call, Q4 2022 · 10 Mar 2023
“Our recent consumer service gets that the NPS i.e. Net Promoter Score of our new products is improving every month.”
— Sam Tsang, Management/Investor Relations, RLX Technology Inc. · Earnings call, Q3 2022 · 16 Nov 2022
“According to a survey conducted by CIC in September 2020, we have achieved a high net promoter score of 63.8. Our ability to continually provide our users with superior products is dependent on our technology and product development capabilities.”
— RLX Technology Inc. · SEC F-1 IPO prospectus · filed 15 Jan 2021

Disclosed NPS over time

Every Net Promoter Score RLX Technology Inc. has published, by date.

60706464

NPS disclosures (4)

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10 Mar 2023
NPSProgram

And regarding the user behavior, as we mentioned in the last earnings call, we see that the Net Promoter Score, i.e., the NPS has been improving when once users have more frequently used the products and also the launch of more SKUs with various tobacco…

— Chao Lu, Management / Executive, RLX Technology Inc. · Earnings call, Q4 2022 · 10 Mar 2023
Earnings call, Q4 2022 ↗
16 Nov 2022
NPSProgram

Our recent consumer service gets that the NPS i.e. Net Promoter Score of our new products is improving every month.

— Sam Tsang, Management/Investor Relations, RLX Technology Inc. · Earnings call, Q3 2022 · 16 Nov 2022
Earnings call, Q3 2022 ↗
15 Jan 2021
NPS64

According to a survey conducted by CIC in September 2020, we have achieved a high net promoter score of 63.8. Our ability to continually provide our users with superior products is dependent on our technology and product development capabilities.

— RLX Technology Inc. · SEC F-1 IPO prospectus · filed 15 Jan 2021
SEC F-1 IPO prospectus ↗
31 Dec 2020
NPS64

According to a survey conducted by CIC in September 2020, we have achieved a high net promoter score of 63.8. Our ability to continually provide our users with superior products is dependent on our technology and product development capabilities.

— RLX Technology Inc. · SEC F-1 IPO prospectus · filed 31 Dec 2020
SEC F-1 IPO prospectus ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.