LORILLARD, INC.
In their words
“Menthol Brand in the Industry The Foundation of Our Strategy is the Strongest Menthol Brand in the Industry Net Promoter Score 2012 Share of the Menthol Market Source: 2010 Lorillard Adult Consumer Survey and research company benchmarks and…”
“Newport Has a Very High Net Promoter Score NPS Score Newport Cigarettes Cigars Chewing Gum Breath Mint Overall CPG Coffee Beverage Average Average Average Average Average Average Average Source: 2010 Lorillard Adult Consumer Survey and research company…”
Disclosed NPS over time
Every Net Promoter Score LORILLARD, INC. has published, by date.
NPS disclosures (6)
…Best relationships in industry Lorillard 18 Leading to Strong Brand Equity as Measured By A High Net Promoter Score NPS Scores 61% 53% 51% 30% 27% 23% 19% 7% Newport Cigars Average Cigarettes Average Chewing Gum Average Breath Mint Average Overall CPG…
19 20 Which Is A Primary Driver Of Newport’s Stability Newport Net Promoter Scores Newport Cigarettes 63 61 57 51 Loyalty Index – among most-often cigarette brand smoked Newport M Marlboro NM Camel NM Marlboro M Camel M 111 104 Category 96 92 Average =…
…Menthol Brand in the Industry The Foundation of Our Strategy is the Strongest Menthol Brand in the Industry Net Promoter Score 2012 Share of the Menthol Market Source: 2010 Lorillard Adult Consumer Survey and research company benchmarks and…
…+10.9% Prices Indexed to 100 7 8 Newport Brand Strength is Key to the Company's Industry-Leading Fundamentals Net Promoter Score Newport Cigarettes Average Cigars Average Chewing Gum Average Breath Mint Average Overall CPG Average Coffee Average…
…+297.9% +7.8% Prices Indexed to 100 7 8 Newport Brand Strength is Key to the Company's Industry-Leading Fundamentals Net Promoter Score Newport Cigarettes Average Cigars Average Chewing GumAverage Breath MintAverage Overall CPGAverage CoffeeAverage…
Newport Has a Very High Net Promoter Score NPS Score Newport Cigarettes Cigars Chewing Gum Breath Mint Overall CPG Coffee Beverage Average Average Average Average Average Average Average Source: 2010 Lorillard Adult Consumer Survey and research company…
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.