BRC Inc.
In their words
“Our churn rate is staying within our historical average of 3% to 4% per month”
“The support for our mission and our premium quality coffee, drive exceptional customer retention and affinity for the brand, as evidenced by our category-leading net promoter score of 78.”
“Low monthly churn rate of below 4%”
Disclosed NPS over time
Every Net Promoter Score BRC Inc. has published, by date.
NPS disclosures (8)
EBITDA Margin 78 Net Promoter Score ~190k+ DTC Coffee Club Subscribers Cold Brew Concentrate COMPLETE ASSORTMENT OF PRODUCT OFFERINGS WE ARE MEETING OUR CUSTOMERS WHERE THEY SHOP Energy Merchandise WHOLESALE1 62% Food, Drug & Mass Convenience & Gas…
“Our brand awareness is now 29%, a 400bps increase since this past summer (Q3 2023), and we continue to have the #1 Net Promoter Score among coffee brands.
The support for our mission and our premium quality coffee, drive exceptional customer retention and affinity for the brand, as evidenced by our category-leading net promoter score of 78.
The support for our mission and our premium quality coffee drive exceptional customer retention and affinity for the brand, as evidenced by our category leading Net Promoter Score of 78.
BRCC benefits from a NPS of 78, which BRCC management believes is on par with best-in-class lifestyle brands. • Attractive Omnichannel Model with Recurring Revenue Base and Multiple Venues for Growth.
BRCC benefits from a NPS of 78, which BRCC management believes is on par with best-in-class lifestyle brands. • Attractive Omnichannel Model with Recurring Revenue Base and Multiple Venues for Growth.
BRCC benefits from a NPS of 78, which BRCC management believes is on par with best-in-class lifestyle brands. ● Attractive Omnichannel Model with Recurring Revenue Base and Multiple Venues for Growth.
BRCC benefits from NPS of 78, which is on par with best-in-class lifestyle brands. ● Attractive Omnichannel Model with Recurring Revenue Base and Multiple Venues for Growth.
Retention disclosures (3)
Churn (D2C subscribers): 3.5% (Q4 2022) — “our churn rate is staying within our historical average of 3% to 4% per month”
Churn (coffee club): 4% (Q1 2022) — “low monthly churn rate of below 4%”
Churn (coffee club subscribers): 3.5% (Q4 2021) — “low monthly churn of approximately 3% to 4%”
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.