Adidas
adidas.com ↗In their words
“Adidas' 'Create your own game' experiential campaign improved customer retention by 34% through qualitative survey data and attendee feedback.”
“Adidas uses share of search for brand tracking alongside Net Promoter Score, saving 60% in tracking costs and generating eight-figure value.”
“Adidas and retailers examine how unfavorable terms could affect customer retention in a competitive market.”
NPS disclosures (1)
Adidas uses share of search for brand tracking alongside Net Promoter Score, saving 60% in tracking costs and generating eight-figure value.
Retention disclosures (2)
Adidas and retailers examine how unfavorable terms could affect customer retention in a competitive market.
Adidas' 'Create your own game' experiential campaign improved customer retention by 34% through qualitative survey data and attendee feedback.
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.