Blue Apron
blueapron.com ↗In their words
“Blue Apron's customer retention was reported at just 15%, reflecting challenges in the meal kit sector despite heavy marketing spend.”
“Blue Apron faces high customer acquisition costs due to estimated customer retention rate of just 15%.”
“Blue Apron's estimated six-month customer retention rate is 28%, compared to Hello Fresh's 17%.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (19)
Churn (Habit-building customers (5-24 lifetime boxes)): 10% — “HABIT - BUILDING 5 - 24 lifetime boxes 10% CHURN RATE”
Churn (Experimenting customers (less than 5 lifetime boxes)): 75% — “OF CUSTOMERS VERY HIGH CHURN* OF CUSTOMERS 10% CHURN RATE 12% OF CUSTOMERS MEDIUM CHURN*”
Blue Apron loses 21,000 customers in Q2 2021, indicating weakness in customer retention despite record average order value.
Blue Apron focuses on driving customer retention and establishing longer-term consumer habits amid heightened demand.
Blue Apron experienced a massive drop in gross additions while customer retention remained challenged over the last two years.
Blue Apron faces challenges with customer retention remaining elusive.
Blue Apron faces challenges including low customer retention rates in Q1 earnings.
Blue Apron, like other meal-kit services, faces customer retention challenges.
Blue Apron's customer retention rates are described as appalling, causing investor concern.
Blue Apron's customer retention was reported at just 15%, reflecting challenges in the meal kit sector despite heavy marketing spend.
Blue Apron struggles with customer retention amid mounting losses and increased competition.
Blue Apron faces high customer acquisition costs due to estimated customer retention rate of just 15%.
Blue Apron experienced lower customer retention due to operational failures including incorrect ingredients and late deliveries.
Blue Apron and meal-kit industry peers report dismal retention rates, requiring high customer acquisition spending.
Blue Apron lost 15% of its customer base year-over-year due to reduced marketing spending, highlighting ongoing retention challenges.
Blue Apron has struggled with customer retention amid growing competition and distribution issues, and is expanding to supermarkets to address the challenge.
Blue Apron faces worsening customer retention challenges; leadership avoided disclosing specific retention rates.
Blue Apron's estimated six-month customer retention rate is 28%, compared to Hello Fresh's 17%.
Blue Apron's Q4 earnings reveal weak customer retention despite cost-saving efforts.
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.