FIGS, Inc.
figs.com ↗In their words
“First order retention rate also remained strong at approximately 50%”
“With a strong retention rate of around 50%, our data tells us that over time, our customers”
“Our strong brand affinity is demonstrated by our high Net Promoter Score (“NPS”) of +79 through December 31, 2023. Industry-Leading Product Innovation Our design philosophy is rooted in Technical Comfort— the conviction that design, comfort and function…”
Disclosed NPS over time
Every Net Promoter Score FIGS, Inc. has published, by date.
NPS disclosures (8)
Our strong brand affinity is demonstrated by our high Net Promoter Score (“NPS”) of +79 through December 31, 2023. Industry-Leading Product Innovation Our design philosophy is rooted in Technical Comfort— the conviction that design, comfort and function…
Our strong brand affinity is demonstrated by our high Net Promoter Score (“NPS”) of +79 through December 31, 2022. Industry-Leading Product Innovation Our design philosophy is rooted in Technical Comfort™— the conviction that design, comfort and…
Figs has a high Net Promoter Score that exceeds those of apparel stalwarts Nike and Lululemon.
Our strong brand affinity is demonstrated by our high Net Promoter Score (“NPS”) of +80 through December 31, 2021. Industry-Leading Product Innovation We strive to create the most innovative, functional, comfortable and stylish healthcare apparel in the…
FIGS achieved an NPS of +81 as of March 2021, reflecting strong customer enthusiasm for its healthcare professional apparel.
Our strong brand affinity is demonstrated by our high Net Promoter Score of +81. See the section titled “Industry and Market Data” for additional information regarding Net Promoter Score.
Our strong brand affinity is demonstrated by our high Net Promoter Score of +81. See the section titled “Industry and Market Data” for additional information regarding Net Promoter Score.
Our strong brand affinity is demonstrated by our high Net Promoter Score of +81. See the section titled “Industry and Market Data” for additional information regarding Net Promoter Score.
Retention disclosures (5)
FIGS reports improved customer retention and higher net revenues per active customer, demonstrating strong engagement and sustainable demand.
Retention rate: 50% (Q2 2022) — “first order retention rate also remained strong at approximately 50%”
Retention rate: 50% (Q3 2021) — “With a strong retention rate of around 50%, our data tells us that over time, our customers”
Net revenue retention: 75% (FY2020) — “In 2020, we retained 75% of the 2019 and prior cohorts' net revenues”
Retention rate: 50% — “For customers that were acquired between 2017 and 2019, approximately 50% returned for a second purchase”
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.