Edtech & online learning
71
Companies
with a public disclosure
36
Gave a number
a disclosed NPS
68
Median latest NPS
last 3 years
6
Silent
known companies, nothing published
Lighthouse companies
Pearson
Edtech & online learning · plc.pearson.com
67NPS · 2025
20152025
NRR 91% · 2025Retention 96% · 2026
“For PTE, making it easier for customers to access and purchase products, enhancing the overall user experience and improving the NPS score from 52 to 55 Implement more ad…”
Latest: SEC 6-K report
VP
Vasta Platform Ltd
Edtech & online learning · vastasports.com
86NPS · 2025
20202025
NRR 92.8% · 2025GRR 92.2% · 2021Churn 9% · 2023
“Educators and administrators of private schools operating in the K-12 educational segment) and their positive experience with our platform is evidenced by our high net pr…”
Latest: SEC 20-F annual report
TP
TPG Pace Tech Opportunities Corp.
Edtech & online learning · nerdy.com
68NPS · 2021
20212021
“Format, combined with our ability to build trust, own the customer relationship, and make good on our customer promises has allowed us to generate high customer satisfact…”
Latest: SEC S-1 IPO prospectus
Stride, Inc.
Edtech & online learning · k12.com
68NPS · 2023
20192023
“And this year, we achieved a Net Promoter Score of 68 for our schools. Of all of our achievements, our Net Promoter Score might be the one I'm most impressed with.”
Latest: SEC 8-K filing
Udemy
Edtech & online learning · udemy.com
61NPS · 2022
20212022
NRR 97% · 2026
“UB customers typically express high satisfaction with their UB experience, resulting in our average net promoter score of 61 and an average course rating from UB learners…”
Latest: SEC 10-K annual report
TE
TAL Education Group
Edtech & online learning · eduu.com
70NPS · 2026
Retention 80% · 2026
“TAL achieved +70 Net Promoter Score for claims customer service, supporting customer retention during uncertain times.”
Latest: kalkinemedia.com
Chegg
Edtech & online learning · chegg.com
80NPS · 2017
20172017
Retention 80% · 2017
“And frankly, with 78% name recognition of Chegg Services and an 80% NPS, what we're really seeing is an inflection point in students recommending our services to others.”
Latest: Earnings call, Q2 2017
Simplilearn
Edtech & online learning · simplilearn.com
80NPS · 2021
20192021
“Simplilearn reports a Net Promoter Score of 80.”
Latest: entrepreneur.com
Skillsoft
Edtech & online learning · skillsoft.com
60NPS · 2021
NRR 95% · 2026Retention 78% · 2008
“This quarter, we launched updated diversity, equity and inclusion and customer service courses that collectively generate a Net Promoter Score of 60, underscoring the hig…”
Latest: Earnings call, Q2 2022
WW
Worldwide Webb Acquisition Corp.
Edtech & online learning · aeries.com
93NPS · 2023
“The outcomes it delivers and the trust and confidence it builds in our stakeholders and leadership teams translate to the highest levels of customer satisfaction in the i…”
Latest: SEC 8-K filing
BE
Bridgepoint Education Inc
Edtech & online learning · bridgepointgroup.com
58NPS · 2022
20222022
“The student NPS of 58.5 exceeded the goal of 51.8 and slightly exceeded the maximum performance target of 58.0, a strong indicator that the Company positively impacted st…”
Latest: SEC proxy statement
AP
Arco Platform Ltd.
Edtech & online learning · arco.com.br
84NPS · 2021
20182021
“We are confident this strong recovery was possible because of our client-centric culture, and we are proud to have that reflected in the 2021 NPS for our Core brands, whi…”
Latest: SEC 6-K report
More companies
Number of entries in brackets.
New Oriental Education & Technology Group, Inc.28Coursera27Instructure Holdings, Inc.17John Wiley & Sons, Inc.15McGraw Hill917 Education & Technology Group Inc.5Gaotu Techedu5Pluralsight, Inc.52U, Inc.4iLearningEngines, Inc.4ATA Inc.3Byju's3Duolingo3Higher One Holdings, Inc.3Houghton Mifflin Harcourt Co3NIIT Learning3PhysicsWallah3ROSETTA STONE INC3Campus Management2Great Minds (Eureka Math)2Leverage Edu2MyCaptain2Spark Education Ltd2Udacity2Vector Solutions23P Learning Ltd1Banqer High1BoodleBox1BrightCHAMPS1Busuu1CAREER EDUCATION CORP1CTPL1CambriLearn1Campus.app1Classkick1CoLearn1Codeyoung1Crack Ed1D2L1Explorance1Firecracker1Galena1Huntington Learning Center1IDP Education1Imarticus Learning / MyCaptain1Inkling1Lingopie1NOVA EdTech1Noon1Open Polytechnic1PassYourTest.com1Pikmykid1PurpleTutor1Spanish the Fun Way Academy1Steplab1Sunlands Technology Group1TutorBin1UpGrad1YourStory / edtech startup1
Silent
Companies we know of in edtech & online learning that have published nothing on NPS or retention.
CU
Educational Publishing
E
Student Loan Servicer
K
Edtech Platform
L
EdTech Platform
N
Educational Assessment
SC
Educational Publishing
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.