New Oriental Education & Technology Group, Inc.
neworiental.org ↗In their words
“For the non-academic children's' the courses, the retention rate is over 70% in this quarter”
“For the non-academic courses, the retention rate now is between 65% to 70%”
“We got more than 1 million, the summer promotion enrollment. And we charged RMB 400... our retention rates were over 60%”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (28)
Retention rate (intelligence learning system devices): 60% (Q3 2023) — “for the intelligence learning system devices, renewal rates that's over 60% already”
Retention rate (non-academic courses): 70% (Q3 2023) — “for the non-academic children's' the courses, the retention rate is over 70% in this quarter”
Retention rate (non-academic courses): 65% (Q2 2023) — “for the non-academic courses, the retention rate now is between 65% to 70%”
New Oriental Education reported satisfactory customer retention and scalability in Q2 2021 earnings call.
Retention rate (summer promotion students): 60% (Q2 2021) — “we got more than 1 million, the summer promotion enrollment. And we charged RMB 400... our retention rates were over 60%”
Retention rate (OMO model): 50% (Q1 2021) — “after the summer is over 50%. So I think it was a very good sign for the study results of the OMO model”
Retention rate (summer promotion students): 59% (Q3 2020) — “Last year, we did the very successful summer promotion where I remember, we got 820,000 summer promotion student enrollment, and the retention rate was 59% last year in the autumn”
Retention rate (POP Kids program): 90% (Q2 2020) — “the POP Kids retention rate is close to 90%”
Retention rate (U-Can program): 80% (Q2 2020) — “the U-Can business, the retention rate is close to 80%”
Retention rate (U-Can middle school/high school): 80% (Q1 2020) — “U-Can middle school/high school business, the retention rates in this quarter is close to 80% and POP Kids is close to 90%, the retention rates. So, compared to last year, we got 3% to 5% higher rates year-over-year”
Retention rate (summer promotion): 59% (Q1 2020) — “retention rates after the summer promotion was 59% from the summer promotion and it's 5% higher than the number of last year”
Retention rate (summer promotion): 54% (FY2019) — “last year, we got 54% retention rate after the summer promotion in autumn that year. And we do believe we can get higher student retention rates after this year's summer”
Retention rate (U-Can middle school/high school): 75% (Q3 2019) — “U-Can business middle school, high school is over 75%. So it's 75% to between 75% to 80%”
Retention rate (POP Kids): 90% (Q3 2019) — “for the POP Kids the retention rate for this quarter is close to 90%”
Retention rate (POP Kids): 90% (Q1 2019) — “POP Kids program, and the retention rate close to 90%”
Retention rate (K-12 business): 84% (Q4 2018) — “The student retention rate for the K-12 business, together, the retention rate was 84% in the Q4”
Retention rate (U-Can): 75% (Q3 2018) — “U-Can business, the retention rate is 75%. I mean, it's 5% to 10% higher if you compare the number to the last year”
Retention rate (POP Kids): 84% (Q3 2018) — “The POP Kids program, the retention rate is 84%, so it's getting higher”
Retention rate (dual-teacher model): 55% (Q1 2018) — “the retention rate of the student is 50% to 60%. I think it is better than we expected”
Retention rate (summer promotion): 50% (Q1 2018) — “the retention rate amongst summer users for this summer was better than the years past...retention rate of the summer promotion this year is close to 50% and last year the same number was 40%”
Retention rate (U-Can): 70% (Q4 2017) — “for the U-Can, the student retention rates is 70%. Last year, it was 60%”
Retention rate (POP Kids): 85% (Q4 2017) — “for the POP kids, retention rate, the retention rate is over 85% compared to the 75% last year”
Retention rate (K-12 business): 77.5% (Q3 2017) — “retention rates is 75% to 80% this year. Last year, it was 65% to 70%. So that means the 10% improvement”
Retention rate (U.K. business overall): 72.5% (Q2 2017) — “our average retention, student retention rate is somewhere between 70% to 75%”
Retention rate (Summer promotion (big cities: Beijing, Wuhan, Shanghai)): 50% (Q2 2017) — “in some big cities like Beijing, Wuhan and Shanghai, the retention rate is approximately 50%”
Retention rate (Summer course (big cities: Beijing, Wuhan)): 45% (Q1 2017) — “retention rate of about 40% to 50%”
Retention rate (Summer promotion classes): 60% (Q4 2016) — “we'll get the 50% to 70% retention rates for those students who enrols in the low price summer classes”
Retention rate (K-12 business): 72.5% (Q3 2016) — “The retention rates in this quarter is about more than 70%, so I think that's somewhere between 70% to75%. And so compared to last year, last year the number was 60% to 65%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.