Verticals / Business services / Marketing, research & advertising
Marketing, research & advertising
130
Companies
with a public disclosure
30
Gave a number
a disclosed NPS
77
Median latest NPS
last 3 years
13
Silent
known companies, nothing published
Lighthouse companies
NG
NIQ Global Intelligence
Marketing, research & advertising
52NPS · 2026
NRR 104% · 2026GRR 99% · 2026
“Client Net Promoter Score (NPS) increased to all-t ime high of 52 in June 2026, up +7 points versus June 2025 AI-native product launches from NIQ Commerce Lab , including…”
Latest: SEC 8-K filing
WPP plc
Marketing, research & advertising · wpp.com
35NPS · 2026
Churn 25% · 2022
Latest: SEC annual report
AIME (Asia Pacific Incentives & Meetings Event)
Marketing, research & advertising · aime.events
33NPS · 2026
“AIME 2026 achieved an exhibitor Net Promoter Score of 32.6, far surpassing the industry standard of 9.6.”
Latest: travelandtourworld.com
NP Digital
Marketing, research & advertising · npdigital.com
90NPS · 2025
“Within a few years, NP Digital achieved a Net Promoter Score of 90, far exceeding industry benchmarks.”
Latest: bandt.com.au
Nunn Media
Marketing, research & advertising · nunnmedia.com
65NPS · 2025
“Nunn Media achieves Net Promoter Score of +65 and ranks third in net billings growth per agency scorecard.”
Latest: bandt.com.au
67 Degrees
Marketing, research & advertising · 67degrees.com
88NPS · 2026
“67 Degrees, an automotive digital agency, achieved a Net Promoter Score of 88, ranking among the top tier of service-led businesses.”
Latest: am-online.com
SPM Communications
Marketing, research & advertising · spmcommunications.com
82NPS · 2026
“SPM Communications maintains a client Net Promoter Score of 82, 39% above the industry average.”
Latest: streetinsider.com
Ebiquity plc
Marketing, research & advertising · ebiquity.com
72NPS · 2026
“Ebiquity plc reported client satisfaction with a Net Promoter Score of +72, placing them in the top quartile of their category.”
Latest: seekingalpha.com
BP
Blackbird PPC
Marketing, research & advertising
90NPS · 2024
“Blackbird PPC's most recent NPS was 90, reflecting client satisfaction and loyalty.”
Latest: globenewswire.com
I
Initiative
Marketing, research & advertising
81NPS · 2025
“Initiative earned an 81% Net Promoter Score from creative partners as of Q4 2024.”
Latest: campaigncanada.ca
L
LocalEyes
Marketing, research & advertising
10NPS · 2026
“LocalEyes Video Production maintains a Net Promoter Score of 9.5 and has received over 300 five-star reviews.”
Latest: prlog.org
More companies
Number of entries in brackets.
Spok Holdings, Inc.45Cimpress plc24Innodata15Innerworkings Inc6Deluxe5Advantage Solutions4Giga Information Group Inc4Stagwell4Infiniti Research3Nielsen Holdings plc3Press Advantage3Publicis Groupe3Stran & Company3Comintelli2Dentsu2Dun & Bradstreet2Find SVP Inc2Force Marketing2Fosina Marketing Group2Informa2Kobie Marketing2MCI2Tiger Pistol2YouGov2comScore, Inc.2Adsertor MENA1Agency Ten221Anteriad1Aprimo, INC1Aspire Marketing Services1Atheneum1B. McGuire Marketing1BeautyMatter1BigSpeak Speakers Bureau1Black Swan Media1Blue Cow Marketing1BrandMuscle1Brierley+Partners1Chronos Agency1Contentoo1Course5 Intelligence1DeVries Global1Dentsu Australia1DigDev Direct1DigiSalad1DigitlHaus Agency1Direct Online Marketing1Essential Engine1Evok Restaurant Marketing1Farotech1FutureBrand1FutureBrand Australia1GfK1GlobeNewswire by Notified1HMI Performance Incentives1Harland Clarke1Harte Hanks1Havas1IRI1IZEA Worldwide, Inc.1Infousa Inc1Ipsos1Jack Morton1Kantar1Keever SEO1LaneTerralever1Lounge Lizard Worldwide1M&C Saatchi1M&C Saatchi Indonesia1Madrivo1Marketing King1Mather Economics1McCann Manchester1Measure Marketing Results Inc.1Medialab1Moore Agency1NeigerDesign1Neon Designs1Newtown Lane Marketing Inc1NileVista1ONAR1Ogilvy1OneIMS1PAN Communications1Perceptive Communicators1Perceptive Group1PlusMedia1Project Worldwide1Publicis Sapient, Optimove1Quotient Technology Inc.1R/GA1RedThread Research1Rock Content1SBA Pre-Qualified Market Research & Analytics Company1SEOAgency.in1Saltmine1Shaw & Co1Social News Desk1Spring Strategies1Studio Media Group1Survey Dynamix1TREW Marketing1Televerde1The Digital Voice1The Standard Marketing1The Starr Conspiracy1TheBox Marketing1Thinkerbell1Top of Mind1Transcend Insights1Triadex Services1Userlytics1V12, A Porch Company1Voy Media1Wpromote1Yoghurt Digital1deBanked1iNSPIRE Media & Communications1
Silent
Companies we know of in marketing, research & advertising that have published nothing on NPS or retention.
AC
Communications Consulting
C
Marketing & PR Services
C
Market Research
C
PR & Communications
C
B2B Data Platform
EI
Marketing & Communications
FM
Marketing Agency
F
Market Research
HP
Market Research
I
Market Research
MI
Market Research
SD
Marketing Services
A
Marketing & Creative Agency
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.