WPP plc
wpp.com ↗In their words
“We can in the verticals rely on a 25% churn rate naturally in our business”
“WPP's client retention has rebounded as part of its Elevate28 multi-year turnaround plan.”
“WPP experienced Q1 revenues falling 5% year-over-year, struggling with client retention.”
NPS disclosures (1)
WPP ANNUAL REPORT 2025 19 … IN REVIEW THE YEAR IN … In 2025 clients rated us 8.2 out of 10 for satisfaction, while our client net promoter score rose almost four points to 34.9.
Retention disclosures (3)
WPP's client retention has rebounded as part of its Elevate28 multi-year turnaround plan.
WPP experienced Q1 revenues falling 5% year-over-year, struggling with client retention.
Churn (verticals): 25% — “we can in the verticals rely on a 25% churn rate naturally in our business”
Lighthouse companies in Business services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.