Verticals / Travel, hospitality & leisure / Cruise
Cruise
18
Companies
with a public disclosure
5
Gave a number
a disclosed NPS
—
Median latest NPS
last 3 years
0
Silent
known companies, nothing published
Lighthouse companies
Royal Caribbean
Cruise · royalcaribbean.com
72NPS · 2026
20172026
“Royal Caribbean reported Net Promoter Scores averaging in the low to mid-70s, with over 90% of guests using the app and monthly active users up fivefold since 2019.”
Latest: tipranks.com
Viking Holdings Ltd
Cruise · vikingcruises.com
73NPS · 2026
20242026
“As a result, our guests are often our greatest promoters. For the 2025 season, our Net Promoter Scores were 73 for Viking River, 71 for Viking Ocean and 74 for Viking Exp…”
Latest: SEC 20-F annual report
TUI Cruises
Cruise · tuicruises.com
73NPS · 2019
“TUI Cruises reports average fleetwide net promoter score of 73 by end of April.”
Latest: cruiseindustrynews.com
Costa Cruises
Cruise · costacruises.com
58NPS · 2018
“Costa Cruises reported a record Net Promoter Score of 58% among guests on board its fleet ships in April 2018.”
Latest: traveldailynews.com
More companies
Number of entries in brackets.
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.