Verticals / Consumer goods & food / Beauty & personal care
Beauty & personal care
34
Companies
with a public disclosure
4
Gave a number
a disclosed NPS
—
Median latest NPS
last 3 years
7
Silent
known companies, nothing published
Lighthouse companies
SkinHealth Systems Inc.
Beauty & personal care · thebeautyhealth.com
52NPS · 2025
20202025
Churn 1.1% · 2026
“HydraFacial is one of the most in-demand skin health treatments globally with 5 million treatments delivered in 2024 over 175 patents, a 96% worth it rating on RealSelf a…”
Latest: Earnings call, Q2 2025
OLAPLEX HOLDINGS, INC.
Beauty & personal care · olaplex.com
71NPS · 2021
20212021
“We believe that over 90% of our consumers think OLAPLEX products make their hair healthier, which we believe is among the highest ratings compared to competitors in this …”
Latest: SEC S-1 IPO prospectus
Lakme
Beauty & personal care · lakme.com
90NPS · 2023
“Lakme Lever CEO notes the company serves one million clients with a 90%+ Net Promoter Score across nearly 500 salons.”
Latest: brandequity.economictimes.indiatimes.com
More companies
Number of entries in brackets.
Perfect Corp8Nu Skin5Bruush Oral Care Inc.3Wella Co3Yon-Ka Paris3Benefit2DefenAge2E.l.f.2Madison Reed282 East1Adore1Artis1Clark's Botanicals1Clinique La Prairie; Clarins1Dr. Squatch1ESK1Ella Baché1Foxtale1Glamlite1Honasa Consumer1HydraFacial1Insight Cosmetics1Justmylook1L'Oréal1MÁDARA1Natugee1Neora1REN Clean Skincare1Skin Centrick1YSL Beauty1
Silent
Companies we know of in beauty & personal care that have published nothing on NPS or retention.
Fortune 500 #208
K
Fortune 500 #279
Fortune 500 #294
Personal Care Products
Fragrance & Beauty
Personal Care Products
Beauty & Personal Care
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.