NPS Intelligence (beta)

HydraFacial is one of the most in-demand skin health treatments globally with 5 million treatments delivered in 2024 over 175 patents, a 96% worth it rating on RealSelf and a Net Promoter Score of 52, the second highest in our industry. We're also the second most recognized facial treatment in the U.S. and the #1 brand driving new patient traffic to med spas in our category.

And then in terms of composition, we remain the category leader with over 60% market share in the U.S., and we are the number 1 most requested facial treatment by consumers with a very high consumer NPS as compared to our competitors. We're a gateway treatment.

We based this assessment on two key data points. First, our recently conducted provided survey showing our Net Promoter Score, or NPS, remains best-in-class in the aesthetic device category. As a reminder, NPS is a measure of how likely it is for a user of a brand to recommend it.

BeautyHealth's Hydrafacial brand milestone supported by IPSOS Net Promoter Score study.

Once consumers are aware and have tried the treatment, they recommend HydraFacial to their friends. Our refresh Net Promoter Score, or NPS, is 55, an 11 point increase over data from last year and a best-in-class industry score. NPS, as a reminder, is a measure of how likely it is for a consumer of a brand to recommend it.

Based on a study performed by a major consulting firm on our behalf, which surveyed over 1,000 Hydrafacial users, Hydrafacial received an NPS of 44, considered a best-in-class score as it is higher than the NPS for other skin care regimens that Hydrafacial users reported they also commonly used.

We continue to evaluate options specifically those opportunities or brands that provide a differentiated product or service with a high Net Promoter Score, are complementary to our existing platform and community, leveraging decision core point and are financially accretive with compelling revenue growth and additive to our profitability.

You recall our M&A criteria on slide 22, opportunities that provide a differentiated product or service with a high Net Promoter Score, brands or services that are complementary to our existing platform and community leveraging the esthetician core point, and investments that are financially accretive with a compelling revenue growth and profitability profile.

The Beauty Health Co. reports a Net Promoter Score of 44, significantly higher than many other beauty and aesthetics brands.

I shared last quarter that we recently tested it, aided awareness, 9%; unaided is 2%. So we're really set on the best kept secret in beauty knowing that we have such a high NPS score at 44, which has been increasing. So we know it's a great experience.

In doing so, there are three key criteria we are focused on that will allow us to capture the whitespace between beauty, aesthetics, and wellness. First, it needs to be truly differentiated product or service with a high Net Promoter Score.

Trends for the period 01/01/16 – 03/31/22 2 Source: “Previous” = third-party research 2019 reflecting pre-COVID conditions, “Current” = third-party research 2022 44 HydraFacial Net Promoter Score 40 HydraFacial Net Promoter Score Previous2 Current2 11 …  Continued supply chain and logistics efficiencies  3PL in Frankfurt to service EMEA in…

Based on a study performed by a major consulting firm on our behalf which surveyed over 1,000 HydraFacial users, HydraFacial received an NPS of 40, considered a best-in-class score as it is higher than the NPS for other skin care regimens reported as commonly used by HydraFacial users (between two and 25).

Yes, I think that's exactly right, Oliver. And I think as we we've always maintained as we think about, the perfect M&A candidate or candidates, it's a product or brand with a higher NPS score, Net Promoter Score. It allows us to get leverage on our call points, most specifically, with the esthetician that someone we really want to grow with and support.

…performance of the business, we need to keep our foot on the accelerator and ensure that we have all the infrastructure in place to handle the growth that we are seeing, particularly outside of the U.S. where we have less infrastructure, and while ensuring the same consumer experience, the same provider investment and the same type of NPS scores for the Company and the product.

Based on a study performed by a major consulting firm on our behalf which surveyed over 1,000 HydraFacial users, and consistent with studies conducted in the industry, HydraFacial enjoys a strong NPS of 40, which is much higher than the NPS scores for other skin care regimens reported as commonly used by HydraFacial users, which are typically between 2 and 25.

HydraFacial's net promoter score of 40 is higher than any other skincare/aesthetic product on the market.

We are excited about the support from our customers and our high NPS suggest customer approval ratings are strong. Our flagship brand HydraFacial ranked the highest across branded esthetician and medtech peers as score of 80 among estheticians and 40 among consumers.

AND DRIVE LIFETIME VALUE: CLEA N SE EXTRACT HY D R A TE $167M Sales 2019 $41M Adjusted EBITDA 2019 … A N C O NSUMER 38 P a t en t s 18 pending patents 40 NPS Score among consumer (Higher than Botox ) 80 NPS Score among estheticians 51% 2019 Consumables … Delivery Systems (1) Source: Third party research 2019; reflects pre - COVID…

Churn: 1.1% (Q4 2025) — “In the fourth quarter, it was about 1.1%. When you look versus the year prior...it improved in Q4 both year over year and sequentially”

Churn: 1.8% (Q3 2025) — “churn is definitely higher than usual, about 1.8% versus, I think, about 0.9% of last year”