Automotive
The automotive sector now holds 135 canonical Net Promoter Score disclosures, with recent highlights including a perfect 100 from Vertu Exeter Repair Centre, a 96 for RV manufacturer AEONrv and Remote Vans, and a resurgent Nio ES8 posting 85.3. Meanwhile, Ford remains anchored at 32.0, and Tata occupies the bottom of the corpus at 14.0.
The headline
Across all 135 automotive disclosures, the sector median rests at 76.0, two points above the broader corpus benchmark of 74. The mean sits at 72.6, suggesting a modest tail of weaker scores pulls the average down. This puts automotive marginally ahead of the all-industry midpoint, though the gap is narrow enough to warrant caution before declaring the sector structurally stronger on customer advocacy.
The sector spans manufacturers, collision repair shops, rental platforms, aftermarket retailers, and RV builders, which introduces variation in operational context. Still, the distribution clusters comfortably in the mid-70s, with a meaningful cohort of premium and service brands pushing above 85.
NPS evolution
Median scores climbed from 68.5 in 2017 to a peak of 84.0 in 2021, dipped through 2022–2023, then rebounded to 80.0 in 2026. Disclosure volume has grown sharply: 33 entries in 2026 to date, already eclipsing the 24 recorded across all of 2025. The recent upward trajectory in both median performance and reporting frequency suggests maturing measurement practice alongside improving customer sentiment.
Disclosure volume
The sector added only four disclosures in 2017, seven in 2018, and nine in 2019. Since 2024, the annual tally has accelerated: 13 that year, 24 in 2025, and 33 already logged in 2026. This near-tripling over three years indicates broader adoption of NPS as a performance metric, particularly among Chinese EV makers, aftermarket chains, and European used-car platforms.
Company stories
Uxin's 38-point turnaround
Uxin, the Chinese used-car e-commerce platform, bottomed at 30.0 in November 2020 and has since recovered to 68.0 as of June 2026—a 38-point swing across nine disclosures. The trajectory mirrors operational restructuring and a shift toward higher-touch logistics. Uxin's sibling entity Uxin Limited charted a parallel path, rising 30 points from the same trough to 60.0 by late 2023. Both cases illustrate how platform trust, when rebuilt methodically, can translate into measurable advocacy gains.
Nio's ES8 hits 85.3
Nio's ES8 battery-electric model recorded an NPS of 85.3 in August 2026, the highest among BEVs in the Land Roads study cited. This represents a 33.7-point improvement from the 51.6 posted in October 2025, underscoring rapid iteration in software, service network density, and battery-swap convenience. The ES8 score now sits well above the sector median and positions Nio among the top-quartile advocacy brands globally.
Ford's stall at 32
Ford disclosed identical scores of 32.0 in July and August 2025, clustering near the bottom quartile. The stagnation contrasts sharply with the sector's overall upward trend and suggests persistent friction in either product quality, dealer experience, or post-sale support. No 2026 update has surfaced, leaving the brand's advocacy trajectory unresolved in the public record.
Fresh in 2026
Recent disclosures through early September highlight momentum among Chinese OEMs, aftermarket retailers, and niche service providers:
- Li Auto reported 81.8 for its MEGA MPV, claiming the top sales position and highest NPS among all MPV models.
- Embark lifted its family NPS to 70 from 66 year-over-year, even as softer demand weighed on EBITDA.
- Leapmotor posted a service NPS of 57.8 in H1 2026, up 39.6% from the prior year, tracking revenue growth of 57.2%.
- Advance Auto Parts saw its score rise from the high 60s to nearly 80 in Q2, coinciding with improved in-store attachment rates.
- CDK reported an EV NPS leap from 44 in 2025 to 77 in 2026, signalling stronger dealer-software satisfaction.
- Kamux maintained a group score of 66–68 through mid-2026, exceeding internal targets despite diesel margin pressure.
- Driven Brands held steady in the mid-70s during Q2 2026, reflecting consistent franchise operations.
Older nuggets worth a second look
- CSN collision repair network posted 87.71 in mid-2017, an early high-water mark for aftermarket service providers.
- Spireon exited H1 2017 with an average NPS of 55, then the company's highest, earning a Golden Bridge Award for fleet telematics.
- Europe's largest mobile parking app entered the Netherlands in September 2017 with an NPS of approximately 60 and 90% customer satisfaction, though the company name was not disclosed.
- Motorpoint achieved 77 in November 2017, up from 75 six months prior, alongside a 20.5% increase in repeat customers.