Ziff Davis
ziffdavis.com ↗In their words
“The cancel rate has a normalized range of 2.25, 2.5, so we remain comfortably within that range...So it gets us in the 2 range”
“Our cancel rate was an all-time historic low at 2.2%. To remind you, Q1 is usually our highest churn historically rate.”
“Ziff Davis reported Health & Wellness segment with strongest net revenue retention at 99.8%, though customer count declined.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (46)
Ziff Davis reported Health & Wellness segment with strongest net revenue retention at 99.8%, though customer count declined.
Ziff Davis Technology & Shopping segment maintained 90% revenue retention despite 1.9% year-over-year revenue decline.
Churn (Cybersecurity & Martech): 3.08% (Q4 2024) — “Cybersecurity & Martech Churn rate (4) 3.08% 3.38%”
Churn (Connectivity): 1.38% (Q4 2024) — “Connectivity Churn rate (2)(4)(5) 1.38% 0.82%”
Churn (Health & Wellness): 3.49% (Q4 2024) — “Health & Wellness Churn rate (2)(4) 3.49% 3.51%”
Churn (Gaming & Entertainment): 5.71% (Q4 2024) — “Gaming & Entertainment Churn rate (2)(4) 5.71% 6.20%”
Churn (Technology & Shopping): 1.75% (Q4 2024) — “Technology & Shopping Churn rate (2)(4) 1.75% 27.20%”
Churn (Subscription and Licensing): 2.83% (Q4 2024) — “Churn Rate (6) Q4 2023 Q4 2024: 2.86% 2.83%”
Net revenue retention (Advertising and Performance Marketing): 92% (Q4 2024) — “Quarterly Advertising and Performance Marketing Metrics - Net Revenue Retention (3) Q4 2023 Q4 2024: 87.1% 92.0%”
Churn (Cybersecurity and Martech): 3.13% (Q3 2024) — “Cybersecurity and Martech Churn rate 3.13% for September 30, 2024 vs 3.28% prior year”
Churn (Digital Media): 2.59% (Q3 2024) — “Digital Media Churn rate 2.59% for September 30, 2024 vs 3.14% prior year”
Churn (Consolidated Total): 2.85% (Q3 2024) — “Consolidated Total Churn rate 2.85% for three months ended September 30, 2024 vs 3.20% prior year”
Net revenue retention (Advertising and Performance Marketing): 91.8% (Q3 2024) — “Net Revenue Retention (2) 92.0% 91.2% 89.8% 88.9% 87.1% 91.6% 90.5% 91.8%”
Churn (Cybersecurity and Martech): 4.03% (Q2 2024) — “Cybersecurity and Martech Churn rate 4.03% for June 30, 2024 vs 3.38% prior year”
Churn (Digital Media): 3.19% (Q2 2024) — “Digital Media Churn rate 3.19% for June 30, 2024 vs 3.69% prior year”
Churn (Consolidated Total): 3.61% (Q2 2024) — “Consolidated Total Churn rate 3.61% for three months ended June 30, 2024 vs 3.52% prior year”
Net revenue retention (Advertising and Performance Marketing): 90.5% (Q2 2024) — “Net Revenue Retention (2) 94.1% 92.0% 91.2% 89.8% 88.9% 87.1% 91.6% 90.5%”
Churn (Digital Media and Cybersecurity and Martech): 3.09% (Q1 2024) — “Churn rate 3.09% for three months ended March 31, 2024”
Net revenue retention (Advertising and Performance Marketing): 91.6% (Q1 2024) — “Net Revenue Retention (2) 91.6% for Q1 2024”
Churn (Digital Media and Cybersecurity and Martech subscription and licensing): 2.86% (three months ended December 31, 2023) — “Churn rate (3) 2.86 % 4.02 % ... [2023 vs 2022]”
Net revenue retention (Advertising): 87.1% (Q4 2023) — “Net Revenue Retention: Q4 2023 87.1%”
Churn (Digital Media and Cybersecurity and Martech subscription and licensing): 3.22% (Q3 2023) — “Churn rate (3) 3.22% 3.71%”
Net revenue retention (Advertising): 88.9% (Q3 2023) — “Net Revenue Retention (2) 106.6% 99.6% 94.1% 92.0% 91.2% 89.8% 88.9%”
Net revenue retention (Digital Media advertising): 89.8% (Q2 2023) — “Net advertising revenue retention (1) 89.8 % 99.6 %”
Churn (Digital Media and Cybersecurity and Martech subscription and licensing): 3.51% (Q2 2023) — “Churn rate (3) 3.51% 3.12%”
Net revenue retention (Digital Media advertising): 91.2% (Q1 2023) — “Net advertising revenue retention (1) 91.2 % 106.6 %”
Churn (Digital Media and Cybersecurity and Martech subscription and licensing): 3.28% (Q1 2023) — “Churn rate (3) 3.28% 3.22%”
Churn (Digital Media and Cybersecurity and Martech subscription and licensing): 3.81% (Q4 2022) — “Churn rate (3) 3.81 % 2.97 % (Q4 2022 vs Q4 2021)”
Net revenue retention (Digital Media advertising): 92% (Q4 2022) — “Net advertising revenue retention (1) 92.0”
Churn (Subscription): 3.81% (Q4 2022) — “Churn Rate (Subscription) 3.81% in Q4 2022”
Net revenue retention (Advertising): 92% (Q4 2022) — “Net Revenue Retention (Advertising) 92.0% in Q4 2022”
Net revenue retention (Digital Media advertising): 94.1% (Q3 2022 (three months ended September 30, 2022)) — “Net advertising revenue retention (1) 94.1 % for three months ended September 30, 2022”
Churn (Cybersecurity and Martech subscription and licensing): 3.55% (Q3 2022 (three months ended September 30, 2022)) — “Churn rate 3.55% for three months ended September 30, 2022”
Churn (Subscription): 2.92% (Q2 2022) — “Churn Rate (4) 2.75% 2.51% 2.99% 2.97% 3.22% 2.92%”
Net revenue retention (Advertising): 99.6% (Q2 2022) — “Net Revenue Retention (2) 103.7% 111.2% 114.1% 111.9% 106.6% 99.6%”
Churn (Subscription and licensing): 3.2% (Q1 2022) — “Churn rate (4) 3.2% 2.8%”
Net revenue retention (Digital Media advertising): 107% (Q1 2022) — “Net advertising revenue retention (1) 107% 104%”
Churn (Subscription): 3.22% (Q1 2022) — “Churn Rate (5) 3.22% Q1 2022 Subscription Performance”
Net revenue retention (Advertising): 106.6% (Q1 2022) — “Net Revenue Retention (3) 106.6% Q1 2022 Advertising Performance”
Churn (Subscriptions): 3% (Q4 2021) — “Churn Rate (4) 3.0% for Q4 2021 Subscriptions Performance”
Net revenue retention (Advertising): 112% (Q4 2021) — “Net Revenue Retention 112% for Q4 2021 Advertising Performance”
Churn (cloud services): 2% (Q2 2021) — “it was the lowest churn rate I had to go back to 2Q '15...in that round 2% range”
Churn (cloud services (IPVanish)): 2% (Q4 2020) — “the cancel rate has a normalized range of 2.25, 2.5, so we remain comfortably within that range...So it gets us in the 2 range”
Churn (Cloud (fax and voice)): 2.2% (Q1 2016) — “our cancel rate was an all-time historic low at 2.2%. To remind you, Q1 is usually our highest churn historically rate.”
Churn: 2.4% (Q1 2012) — “record low churn rate of 2.4% this quarter - continuing a multi-year trend of quarter over quarter improvement”
Churn: 2.6% (Q1 2011) — “churn rate, which decreased from 2.7% last quarter to 2.6% for the current quarter”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.