Zhihu Inc.
zhihu.com ↗In their words
“Our monthly renewal rate remained steady in the first quarter at 55%”
“And on the content creator side, their net promoter scores, as well as other subcategories for satisfaction rates such as creator tools, growth as well as revenues are all seeing very nice growth. [Foreign Language] And the last point is that our users…”
“For our YanPlus users, the average 12th-month retention rate in 2020 was 73%”
NPS disclosures (1)
And on the content creator side, their net promoter scores, as well as other subcategories for satisfaction rates such as creator tools, growth as well as revenues are all seeing very nice growth. [Foreign Language] And the last point is that our users…
Retention disclosures (3)
Retention rate: 55% (Q1 2022) — “our monthly renewal rate remained steady in the first quarter at 55%”
Retention rate (YanPlus users): 73% (FY2020) — “For our YanPlus users, the average 12th-month retention rate in 2020 was 73%”
Retention rate (Yan Selection membership program): 65% (FY2021) — “average monthly renewal rate of our Yan Selection membership program was 56%, 62%, and 65% in 2019, 2020, and 2021”
Lighthouse companies in Telecom & media
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.