Yext, Inc.
yext.com ↗In their words
“Our gross retention and net retention rates are both increasing with gross ARR retention increasing to the high 80%s and net retention up across both direct and reseller.”
“Our gross retention -- we've mentioned that we -- this has been in the high 80s for -- since we started giving this metric, and we said we're going to let you know if it changes.”
“This rate was 97% for our direct customers and 92% for our third-party resellers”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (74)
Yext reported dollar-based net retention improved to 98% for a key cohort despite overall revenue contraction.
Yext reported total customer net retention of 96% as of July 31, 2026, with dollar-based net retention of 98% for customers with $50,000+ ARR.
Yext tracks dollar-based net retention rate as a key financial metric in Q2 earnings.
Gross revenue retention (customers with $50,000 or more ARR): 90% (Q2 FY27) — “Gross retention rate within the ≥$50K cohort improved to 90% from 89% a year ago”
Net revenue retention (customers with less than $50,000 ARR): 79% (Q2 FY27) — “NRR for customers with less than $50,000 of ARR was 79%”
Net revenue retention (customers with $50,000 or more ARR): 98% (Q2 FY27) — “NRR for customers with $50,000 or more of ARR was 98%, and NRR...net retention rate was 98%, up from 96% in FY26 Q2”
Net revenue retention (total customers): 96% (Q2 FY27) — “Dollar-Based Net Retention Rate ("NRR") was 96% for total customers.”
Seeking Alpha analyst cites declining customer retention at Yext (YEXT) as a key reason for a sell rating on the stock.
Gross revenue retention (customers with $50,000 or more ARR): 89% (Q1 FY27) — “Gross retention rate within the ≥$50K cohort was 89%”
Net revenue retention (customers with less than $50,000 ARR): 86% (Q1 FY27) — “NRR for customers with less than $50,000 of ARR was 86%”
Net revenue retention (customers with $50,000 or more ARR): 97% (Q1 FY27) — “NRR for customers with $50,000 or more of ARR was 97%”
Net revenue retention (total customers): 95% (Q1 FY27) — “Dollar-Based Net Retention Rate ("NRR") was 95% for total customers.”
Gross revenue retention (Total Customers): 88% (April 30, 2026) — “Dollar-based gross retention rate...Total Customers 88% 87%”
Gross revenue retention (All customers): 88% (FY2026 (ended Jan 31, 2026)) — “Total Customers 88% dollar-based gross retention rate as of January 31, 2026”
Net revenue retention (Customers with ARR $50,000+): 99% (FY2026 (ended Jan 31, 2026)) — “Customers with $50,000 or more 99% as of January 31, 2026”
Net revenue retention (Customers with ARR <$50,000): 86% (FY2026 (ended Jan 31, 2026)) — “Customers with less than $50,000 86% as of January 31, 2026”
Gross revenue retention (<$50,000 ARR): 75% (Q4 FY2026) — “NRR of 86% and GRR of 75%.”
Gross revenue retention ($50,000+ ARR): 90% (Q4 FY2026) — “we achieved an NRR of 99% and a GRR of 90% with this category.”
Net revenue retention (total customers): 97% (Q4 FY2026) — “Dollar-Based Net Retention Rate ("NRR") was 97% for total customers.”
Gross revenue retention (Total customers): 88% (Q3 FY2026 (Oct 31, 2025)) — “Dollar-Based Gross Retention Rate Direct Customers 88% [...] Total Customers 88%”
Net revenue retention (Total customers): 96% (Q3 FY2026 (Oct 31, 2025)) — “Dollar-Based Net Retention Rate ("NRR") for Total and Direct customers was 96%. NRR for our Third-party Reseller customers was 99%.”
Gross revenue retention (Total Customers): 88% (Jul 31, 2025) — “Dollar-Based Gross Retention Rate Direct Customers 87% 87% 86% 83% 83% Total Customers 88% 87% 86% 84% 84%”
Gross revenue retention (Direct Customers): 87% (Q1 2025) — “Direct Customers 87% 83% (dollar-based gross retention rate, April 30, 2025 and 2024)”
Net revenue retention (Direct Customers): 95% (Q1 2025) — “Direct Customers 95% 91% (April 30, 2025 and 2024)”
Net revenue retention (Total): 95% (Q1 FY26) — “NRR, which does not include contributions from Hearsay Systems or Places Scout for the purposes of consistency in the trailing twelve month calculations, increased sequentially to 95%”
Gross revenue retention (Total Customers): 87% (Apr 30, 2025) — “Dollar-Based Gross Retention Rate Direct Customers 87% 86% 83% 83% 83% Total Customers 87% 86% 84% 84% 83%”
Net revenue retention (Total Customers): 93% (Q4 FY2025 (Jan 31, 2025)) — “Dollar-Based Net Retention Rate Direct Customers 92% 91% 91% 91% 91% Third-Party Reseller Customers 95% 94% 93% 92% 93% Total Customers 93% 92% 91% 91% 92%”
Gross revenue retention: 88% (Q4 2025) — “Our gross retention and net retention rates are both increasing with gross ARR retention increasing to the high 80%s and net retention up across both direct and reseller.”
Net revenue retention (Third-Party Reseller Customers): 93% (Q3 FY2025) — “Dollar-Based Net Retention Rate Third-Party Reseller Customers 93%”
Gross revenue retention: 85% (Q2 FY2025) — “our gross retention rate remains in the mid-80's”
Net revenue retention (Third-Party Reseller Customers): 94% (Q2 FY2025) — “Dollar-Based Net Retention Rate Third-Party Reseller Customers 94%”
Net revenue retention (Total Customers): 91% (Q2 FY2025) — “Dollar-Based Net Retention Rate Total Customers 91%”
Net revenue retention (Third-party Reseller customers): 94% (Q1 FY2025) — “for our Third-party Reseller Customers, NRR was 94%.”
Net revenue retention (Direct Customers): 91% (Q3 FY2025 (April 30, 2024)) — “Dollar-Based Net Retention Rate Direct Customers 91% as of April 30, 2024”
Net revenue retention (Third-party Reseller customers): 95% (Q4 FY2024) — “NRR was 95%”
Net revenue retention (Direct customers): 91% (Q4 FY2024) — “NRR for our Direct Customers was 91%”
Net revenue retention (Total customers): 92% (Q4 FY2024) — “Dollar-Based Net Retention Rate ("NRR") , for total customers was 92%.”
Gross revenue retention: 88% (Q4 2024) — “our gross retention -- we've mentioned that we -- this has been in the high 80s for -- since we started giving this metric, and we said we're going to let you know if it changes.”
Net revenue retention (third-party resellers): 95% (Q3 2024) — “net retention rate was 97% for our direct customers and 95% for our third-party resellers”
Net revenue retention (Total Customers): 97% (Q2 FY2024 (Jul 31, 2023)) — “Dollar-Based Net Retention Rate Direct Customers 98% ... Third-Party Reseller Customers 92% ... Total Customers 97%”
Net revenue retention (direct customers): 98% (H1 FY2024) — “Direct Customers 98% 98%”
Net revenue retention (third-party reseller customers): 92% (Q3 FY2024) — “Third-Party Reseller Customers 92% 94%”
Net revenue retention (direct customers): 97% (Q3 FY2024) — “Direct Customers 97% 98%”
Net revenue retention (total customers): 96% (Q3 FY2024) — “dollar-based net retention rate for the three months ended April 30, 2023 and 2022: Total Customers 96% 97%”
Net revenue retention (total customers (ARR basis)): 96% (January 31, 2023) — “Total Customers 96% [Dollar-Based Net Retention Rate (ARR)]”
Net revenue retention (Total Customers): 96% (Q4 FY2023 (Jan 31, 2023)) — “Dollar-Based Net Retention Rate Direct Customers 97% ... Third-Party Reseller Customers 92% ... Total Customers 96%”
Gross revenue retention (direct customers excluding SMBs): 88% (Q4 2023) — “gross retention in the high-80s in the fourth quarter...our highest gross retention rate of the year”
Net revenue retention (third-party resellers): 92% (Q4 2023) — “this rate was 97% for our direct customers and 92% for our third-party resellers”
Net revenue retention (direct customers): 97% (Q4 2023) — “As of the end of Q4 this rate was 97% for our direct customers and 92% for our third-party resellers”
Gross revenue retention (direct customers): 85% (Q3 2023) — “our Q3 gross retention rate was the highest it has been this year...this percentage moved up into the mid-80s”
Net revenue retention (direct customers): 97% (Q3 2023) — “it's down from 98% to 97% this quarter”
Net revenue retention (direct customers): 98% (Q2 2023) — “it did tick down from 99% last quarter, 98% this quarter”
Gross revenue retention (direct customers): 82% (Q1 2023) — “we saw our gross retention slip into the low 80s”
Net revenue retention (direct customers excluding SMBs and resellers): 99% (Q4 2022) — “our trailing 12-month, net dollar-based retention for direct which also excludes small business...was 99%”
Net revenue retention (all customers excluding SMBs): 98% (Q4 2022) — “Our trailing 12-month net dollar-based retention which excludes our small business customers, was 98%”
Net revenue retention (direct, excluding SMB and third-party reseller customers): 100% (trailing 12-month, Q3 2022) — “Our trailing 12-month net dollar-based retention for direct, excluding SMB and third-party reseller customers, was 100%.”
Yext customer support research shows that 62% of consumers have purchased from companies offering self-service support, which can improve brand loyalty and customer retention.
Net revenue retention (direct business, excluding SMBs and third-party resellers): 101% (trailing 12-month, Q1 2022) — “our trailing 12-month net dollar retention for direct business, which excludes SMBs and third-party resellers, was 101%”
Net revenue retention (excluding SMB customers): 99% (trailing 12-month, Q1 2022) — “Our total trailing 12-month net dollar retention, which excludes our SMB customers, was 99%”
Net revenue retention (direct enterprise, excluding SMB and third-party resellers): 104% (trailing 12-month, Q3 2021) — “our trailing 12-month net dollar based retention for direct enterprise, which also excludes our SMB and third-party resellers was 104%”
Net revenue retention (excluding SMB customers): 103% (trailing 12-month, Q3 2021) — “Our trailing 12 months net dollar based retention, which excludes our SMB customers was 103%”
Net revenue retention (direct to enterprise, excluding SMB and third-party reseller customers): 106% (trailing 12-month, Q2 2021) — “our trailing 12 month net dollar based retention for direct to enterprise, which excludes our SMB and third-party reseller customers, was 106%”
Net revenue retention (excluding SMB customers): 105% (trailing 12-month, Q2 2021) — “ollar based retention, which excludes our SMB customers, was 105%”
Net revenue retention (Enterprise and mid-size customers): 106% (FY2020) — “Our dollar-based net retention rate was 106%, 110%, and 109% for the fiscal years ended January 31, 2020, 2019 and 2018, respectively.”
Net revenue retention: 108% (Q2 2020) — “Our overall net revenue retention dropped to about a 108% and that's below our traditional 110%.”
Net revenue retention (enterprise, mid-size and reseller customers): 110% (FY2019) — “Our dollar-based net retention rate was 110%, 109%, and 119% for the fiscal years ended January 31, 2019, 2018 and 2017, respectively.”
Gross revenue retention (enterprise and mid-market): 90% (FY2019) — “Gross retention in enterprise and mid-market was well above 90% this year.”
Net revenue retention: 110% (FY2019) — “Our net revenue retention for the year improved to 110%.”
Net revenue retention: 110% (Q2 2019) — “Our net revenue retention of 110% was an improvement from last quarter.”
Net revenue retention (enterprise, mid-size and reseller customers): 109% (FY2018) — “Our dollar-based net retention rate was 109% , 119% , and 121% for the fiscal years ended January 31, 2018 , 2017 and 2016”
Net revenue retention: 109% (FY2018) — “our net revenue retention finish the year at 109%, which is slightly below our historic levels.”
Net revenue retention: 113% (Q2 2018) — “Our net retention this quarter excluding small businesses remained within our historical range of 113% to 120% on a trailing 12-month basis.”
Net revenue retention (enterprise, mid-size and reseller customers): 119% (FY2017) — “dollar-based net retention rate was 113%, 121%, and 119% for fiscal years 2015, 2016 and 2017”
Net revenue retention (enterprise, mid-size and reseller customers): 118% (9M Oct 2016) — “Our dollar-based net retention rate was 113%, 121%, and 118% for fiscal years 2015 and 2016”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.