Wix
wix.com ↗In their words
“With net revenue retention of 105% in 2025, we nearly matched the strong retention we saw in 2024.”
“Existing cohort behavior improved compared to the prior year, demonstrated by net revenue retention increasing to 100% in 2024”
“Existing cohort behavior also improved, compared to the prior year, demonstrated by net revenue retention increasing to 105% in 2023, from 102% in 2022”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (13)
Wix achieved 105% net revenue retention in 2025, meaning existing customer cohorts expanded their spend.
Wix Q2 2026 results mention retention and user engagement metrics.
Net revenue retention: 105% (2025) — “With net revenue retention of 105% in 2025, we nearly matched the strong retention we saw in 2024.”
Wix offers email marketing integration tools to boost customer retention and revenue.
Net revenue retention: 100% (2024) — “existing cohort behavior improved compared to the prior year, demonstrated by net revenue retention increasing to 100% in 2024”
Net revenue retention: 105% (2023) — “Existing cohort behavior also improved, compared to the prior year, demonstrated by net revenue retention increasing to 105% in 2023, from 102% in 2022”
Net revenue retention: 116% (2021) — “net revenue retention for 2021 actually grew to 116% from where it was in 2020 at 113%”
Wix acquires a Shopify supplier to expand customer retention tools and value proposition.
Wix acquired Rise.ai to apply its customer retention solutions to Wix's existing business customers.
Wix acquires Rise.ai to enhance customer retention focus within its eCommerce platform.
Churn: 0% (Q2 2020) — “The rate of negative churn is improved, mean that even better.”
Wix.com has seen tremendous customer retention and ability to progressively drive up average revenue per user.
Churn: 0% (Q1 2016) — “our actual churn is pretty much zero, all right? So we don't lose customers.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.