Wells Fargo
wellsfargo.com ↗In their words
“Wells Fargo's Net Promoter Score has risen from below zero to over 60 for family members using estate settlement services.”
“Wells Fargo is hiring marketing consultants to guide customer retention initiatives and programme improvements.”
“Wells Fargo leadership reports customer retention as an area of progress following past scandals.”
NPS disclosures (1)
Wells Fargo's Net Promoter Score has risen from below zero to over 60 for family members using estate settlement services.
Retention disclosures (2)
Wells Fargo is hiring marketing consultants to guide customer retention initiatives and programme improvements.
Wells Fargo leadership reports customer retention as an area of progress following past scandals.
Lighthouse companies in Banking
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.