NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  WaFd

WaFd

BankingRegional BankWAFD
wafd.com ↗
55
Latest disclosed NPS
16 Oct 2026
29
NPS entries
24 with a number
2019–26
Years covered
29 entries in all

In their words

“Our net promoter score remains in the top quartile of all banks at a 55. Given the recent increase in short-term rates, we would expect our margin to expand over the next couple of quarters as assets will reprice more quickly than liabilities.”
— Brent Beardall, President and CEO, WaFd · Earnings call, Q4 2026 · 16 Oct 2026
“Accelerating transition toward commercially-focused bank through runoff of legacy residential mortgage exposure Investments in customer service, usability and technology translate into “excellent” Net Promoter Scores(1) (58 versus peer median of…”
— WaFd · SEC 8-K filing · filed 8 Sep 2026
“Net Promoter Score Approaching World Class 7 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…”
— WaFd · SEC 8-K filing · filed 28 Jul 2026

Disclosed NPS over time

Every Net Promoter Score WaFd has published, by date.

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NPS disclosures (29)

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16 Oct 2026
NPS55

Our net promoter score remains in the top quartile of all banks at a 55. Given the recent increase in short-term rates, we would expect our margin to expand over the next couple of quarters as assets will reprice more quickly than liabilities.

— Brent Beardall, President and CEO, WaFd · Earnings call, Q4 2026 · 16 Oct 2026
Earnings call, Q4 2026 ↗
8 Sep 2026
NPS58

…Accelerating transition toward commercially-focused bank through runoff of legacy residential mortgage exposure Investments in customer service, usability and technology translate into “excellent” Net Promoter Scores(1) (58 versus peer median of…

— WaFd · SEC 8-K filing · filed 8 Sep 2026
SEC 8-K filing ↗
28 Jul 2026
NPS85

Net Promoter Score Approaching World Class 7 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…

— WaFd · SEC 8-K filing · filed 28 Jul 2026
SEC 8-K filing ↗
5 May 2026
NPS85

Net Promoter Score Approaching World Class 7 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…

— WaFd · SEC 8-K filing · filed 5 May 2026
SEC 8-K filing ↗
23 Feb 2026
NPS85

Net Promoter Score Approaching World Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…

— WaFd · SEC 8-K filing · filed 23 Feb 2026
SEC 8-K filing ↗
12 Nov 2025
NPSProgram

Net Promoter Score Approaching World Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…

— WaFd · SEC 8-K filing · filed 12 Nov 2025
SEC 8-K filing ↗
22 Aug 2025
NPS85

Net Promoter Score Approaching World Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…

— WaFd · SEC 8-K filing · filed 22 Aug 2025
SEC 8-K filing ↗
5 May 2025
NPSProgram

Net Promoter Score Approaching World Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: CustomerGauge.com and Comparably.com WaFdaa Net Promoter Score 1Peer Net Promoter…

— WaFd · SEC 8-K filing · filed 5 May 2025
SEC 8-K filing ↗
11 Feb 2025
NPS55

…our evolution to a commercial bank 6 Digital Focus Evolve from analog to digital delivery channels 4 6 7 19 31 52 55 Net Promoter Score Approaching World Class 7 Our investments in customer service, usability and technology are translating into high…

— WaFd · SEC 8-K filing · filed 11 Feb 2025
SEC 8-K filing ↗
10 Dec 2024
NPS57

$5.6 billion in customer accounts (41) (24) (12) (6) (1) 3 15 57 75 Net Promoter Score Approaching Best in Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer Guru…

— WaFd · SEC 8-K filing · filed 10 Dec 2024
SEC 8-K filing ↗
29 Aug 2024
NPS57

$5.6 billion in customer accounts (41) (24) (12) (6) (1) 3 15 57 75 Net Promoter Score Approaching Best in Class 6 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer Guru…

— WaFd · SEC 8-K filing · filed 29 Aug 2024
SEC 8-K filing ↗
9 May 2024
NPS57

$5.6 billion in customer accounts (41) (24) (12) (6) (1) 3 15 57 75 Net Promoter Score Approaching Best in Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer Guru…

— WaFd · SEC 8-K filing · filed 9 May 2024
SEC 8-K filing ↗
13 Feb 2024
NPS57

…on glide path to an even stronger balance sheet and deeper client relationships 6 (41) (24) (12) (6) (1) 3 15 57 75 Net Promoter Score Approaching Best in Class 7 Our investments in customer service, usability and technology are translating into high…

— WaFd · SEC 8-K filing · filed 13 Feb 2024
SEC 8-K filing ↗
18 Jan 2024
NPS57

Our clients are noticing as our Net Promoter Score, a measure of how likely clients are to recommend a company, is at an all-time high of 57.

— WaFd · SEC 8-K filing · filed 18 Jan 2024
SEC 8-K filing ↗
18 Oct 2023
NPS57

Our Net Promoter Score, a measure of how likely clients are to 2 recommend a company, increased to an all-time high of 57. The average for the industry is approximately 30 (the higher the score the better).

— WaFd · SEC 8-K filing · filed 18 Oct 2023
SEC 8-K filing ↗
21 Aug 2023
NPS57

(41) (24) (12) (6) (1) 3 15 57 75 Net Promoter Score Approaching Best in Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer Guru WaFdaa Net Promoter Score 1 17 34…

— WaFd · SEC 8-K filing · filed 21 Aug 2023
SEC 8-K filing ↗
7 Aug 2023
NPS57

highest net promoter score to date of 57

— reported by wafdbank.com · 7 Aug 2023
wafdbank.com ↗
7 Aug 2023
NPSProgram

WaFd Bank scored highest customer satisfaction ranking in annual survey using Net Promoter Score methodology.

— reported by businesswire.com · 7 Aug 2023
businesswire.com ↗
15 May 2023
NPS44

(41) (24) (12) (6) (1) 3 15 44 75 Net Promoter Score Approaching Best in Class 9 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer Guru WaFdaa Net Promoter Score 1 17 34…

— WaFd · SEC 8-K filing · filed 15 May 2023
SEC 8-K filing ↗
17 Feb 2023
NPS44

…Standard 12 Total Deposits $ in millions 13 Deposits Mix 14 (41) (24) (12) (6) (1) 3 15 44 75 Client Service Matters Net Promoter Score Reflects Customer Sentiment 15 Our investments in customer service, usability and technology are translating into…

— WaFd · SEC 8-K filing · filed 17 Feb 2023
SEC 8-K filing ↗
12 Dec 2022
NPS48

…and deeper client relationships 7 (12) (10) (5) (5) 2 3 (1) 48 75 Net Promoter Score Approaching Best in Class 8 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer…

— WaFd · SEC 8-K filing · filed 12 Dec 2022
SEC 8-K filing ↗
26 Jan 2022
NPS48

…30, 2011 (12) (10) (5) (5) 2 3 (1) 48 75 Client Service Matters Net Promoter Score Reflects Customer Sentiment 14 Our investments in customer service, usability and technology are translating into high customer satisfaction levels Source: Customer…

— WaFd · SEC 8-K filing · filed 26 Jan 2022
SEC 8-K filing ↗
28 Jan 2021
NPS51

Source: Customer Guru WaFd NPS 17 34 47 51 2017 2018 2019 2020 Peer NPS Diversifying Loan Portfolio 13 We have built a strong commercial lending franchise to complement our strength in residential mortgage.

— WaFd · SEC 8-K filing · filed 28 Jan 2021
SEC 8-K filing ↗
23 Nov 2020
NPS51

Third, our net promoter score (a measure of how likely our customers are to recommend us to others) improved to 51, up from 17 just four years ago.

— WaFd · SEC 10-K annual report · filed 23 Nov 2020
SEC 10-K annual report ↗
15 Oct 2020
NPS51

Third, our net promoter score improved to 51, up from 17 just four years ago. We are glad to see our customers appreciate the investments we've made in mobile banking, website and customer services." Beardall continued, "Looking forward, we have…

— WaFd · SEC 8-K filing · filed 15 Oct 2020
SEC 8-K filing ↗
15 Oct 2020
NPS51

Washington Federal reported its Net Promoter Score improved to 51, up from 17 four years prior, reflecting customer appreciation of investments.

— reported by streetinsider.com · 15 Oct 2020
streetinsider.com ↗
20 Nov 2019
NPS48

AND SUBSIDIARIES 2019 ANNUAL REPORT 2) Significant improvement in our net promoter score from 17 in 2017, to 34 in 2018 and now 48 in 2019.

— WaFd · SEC 10-K annual report · filed 20 Nov 2019
SEC 10-K annual report ↗
16 Oct 2019
NPS47

We are gratified to see our net promoter score improve from 17 to 47 over the last three years. Bottom line, this indicates that our clients are significantly more likely to recommend us to others, which we believe is a very good thing for our future…

— WaFd · SEC 8-K filing · filed 16 Oct 2019
SEC 8-K filing ↗
16 Oct 2019
NPS47

Washington Federal reported a net promoter score of 47, improved from 17 over three years, indicating improved client sentiment.

— reported by tucson.com · 16 Oct 2019
tucson.com ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.