NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Telecom & media  /  Vodafone

Vodafone

Telecom & mediaTelecommunications
vodafone.com ↗
64
Latest disclosed NPS
8 Jul 2024
19
NPS entries
1 with a number
2017–26
Years covered
21 entries in all

In their words

“Vodafone's online Net Promoter Score climbed 14 points to 64 following the deployment of SuperTOBi AI-powered assistant, which improved first-time resolution from 15% to 60%.”
— reported by voip.review · 8 Jul 2024
“Vodafone reported improved Net Promoter Score and more than 60 percent improvement in AI agent helpfulness rating.”
— reported by telecomlead.com · 12 Oct 2026
“Vodafone's Spain B2B deployment produced a 27% uplift in Net Promoter Score and 36% reduction in churn.”
— reported by smbtech.au · 6 Aug 2026

NPS disclosures (19)

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12 Oct 2026
NPSProgram

Vodafone reported improved Net Promoter Score and more than 60 percent improvement in AI agent helpfulness rating.

— reported by telecomlead.com · 12 Oct 2026
telecomlead.com ↗
6 Aug 2026
NPSProgram

Vodafone's Spain B2B deployment produced a 27% uplift in Net Promoter Score and 36% reduction in churn.

— reported by smbtech.au · 6 Aug 2026
smbtech.au ↗
27 Jul 2026
NPSProgram

Vodafone focused on growing net promoter scores through detractor reduction in Q1 FY27.

— reported by investegate.co.uk · 27 Jul 2026
investegate.co.uk ↗
2 Jun 2026
NPSProgram

TPG claimed Vodafone's Net Promoter Score beat Optus and Telstra each month over the past year.

— reported by telcotitans.com · 2 Jun 2026
telcotitans.com ↗
13 May 2026
NPSProgram

Vodafone reported consistent quarter-on-quarter improvements in Net Promoter Scores, with Germany showing gains.

— reported by tipranks.com · 13 May 2026
tipranks.com ↗
5 Feb 2025
NPSProgram

Vodafone achieved record-high net promoter scores in the U.K. and the highest-ever net additions, which the CEO attributed to investments in customer experience.

— reported by msn.com · 5 Feb 2025
msn.com ↗
19 Sep 2024
NPSProgram

Vodafone is deploying AI-powered technology with Microsoft to improve customer conversations and achieve higher Net Promoter Scores.

— reported by ukstories.microsoft.com · 19 Sep 2024
ukstories.microsoft.com ↗
8 Jul 2024
NPS64

Vodafone's online Net Promoter Score climbed 14 points to 64 following the deployment of SuperTOBi AI-powered assistant, which improved first-time resolution from 15% to 60%.

— reported by voip.review · 8 Jul 2024
voip.review ↗
5 Jul 2024
NPSProgram

Vodafone's online Net Promoter Score improved by 14 points following SuperTOBi chatbot rollout, with first-time resolution rates increasing from 15% to 60%.

— reported by techmonitor.ai · 5 Jul 2024
techmonitor.ai ↗
14 Nov 2023
NPSProgram

Vodafone reports stable to improved net promoter scores in most markets following EUR 150 million customer investment.

— reported by telecompaper.com · 14 Nov 2023
telecompaper.com ↗
21 Oct 2022
NPSProgram

Vodafone moves SAP systems to Google Cloud to increase NPS and maximize business value.

— reported by telecomtalk.info · 21 Oct 2022
telecomtalk.info ↗
29 Sep 2021
NPSProgram

Vodafone has improved its net promoter score as part of its digital services expansion strategy.

— reported by morningstar.co.uk · 29 Sep 2021
morningstar.co.uk ↗
17 Nov 2020
NPSProgram

Vodafone achieved a six-percentage-point improvement in Net Promoter Score, supported by new digital sales platforms.

— reported by lightreading.com · 17 Nov 2020
lightreading.com ↗
24 Jul 2020
NPSProgram

Vodafone's unlimited rates have a NPS 10 points higher than rates without unlimited data, representing a significant improvement.

— reported by explica.co · 24 Jul 2020
explica.co ↗
9 Feb 2019
NPSProgram

Vodafone's chatbot technology has significantly improved Net Promoter Score and customer interaction metrics.

— reported by forbes.com · 9 Feb 2019
forbes.com ↗
25 Sep 2018
NPSProgram

Vodafone's Net Promoter Score has been growing since implementing its AI-powered TOBi customer care operation.

— reported by telecoms.com · 25 Sep 2018
telecoms.com ↗
2 Aug 2017
NPSProgram

Vodafone reports positive customer sentiment reflected in its Net Promoter Score as it invests $2 billion to boost mobile network.

— reported by itwire.com · 2 Aug 2017
itwire.com ↗
22 Jul 2017
NPSProgram

Vodafone UK reported higher Net Promoter Scores reflecting improving reputation due to network improvements.

— reported by theregister.co.uk · 22 Jul 2017
theregister.co.uk ↗
17 Jan 2017
NPSProgram

Vodafone reported a dramatic improvement in Net Promoter Score in the Australian market as part of brand strengthening efforts.

— reported by mumbrella.com.au · 17 Jan 2017
mumbrella.com.au ↗

Retention disclosures (2)

Open in the retention database →

1 Sep 2024
Retention

Vodafone deploys AI-driven BSS (Business Support System) for customer retention.

— reported by pipelinepub.com · 1 Sep 2024
pipelinepub.com ↗
4 May 2021
Retention

Vodafone uses Google's cloud and AI technology to retain mobile customers cost-effectively.

— reported by bbc.com · 4 May 2021
bbc.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.