NPS Intelligence (beta)

Vivo invests $5 million in CRMBonus, a customer loyalty partner, to enhance customer retention capabilities.

Churn: 2.7% (4Q 2010) — “Churn of 2.7% in the quarter is 0.2 percentage points lower in the comparison with 3Q10”

Churn: 2.9% (Q3 2010) — “Monthly Churn 2.9% in the quarter is 0.4 percentile points up in the comparison with 3Q09”

Churn: 2.6% (Q2 2010) — “Monthly Churn 2.6% in the quarter shows that this indicator is under control”

Churn: 2.5% (Q4 2009) — “Churn of 2.5% in the quarter, stable between the compared periods, reflects Vivo's success in its efforts to retain customers”

Churn: 2.7% (2Q 2009) — “Monthly Churn … p.p. 2.6% 0.1 p.p”

Churn: 31.3% (FY2008) — “we have managed to retain the most active customers on the market. This has resulted in our very low churn rates (an annualized 31.3%)”

Churn: 2.4% (1Q 2009) — “Monthly Churn … p.p. 2.8% -0.4 p.p”

Churn: 2.5% (4Q 2008) — “Monthly Churn … p.p. 2.3% 0.2 p.p”

Churn: 2.6% (Q1 2008) — “Monthly Churn … p.p. 2.6% 0.0 p.p.”

Churn (Vivo): 2.2% (Q3 2007) — “Monthly Churn … p.p. 2.6% -0.4 p.p.”

Churn: 2.3% (Q2 2007) — “Churn of 2.3% in the quarter, with a reduction of 0.3 percentile points in relation to the previous quarter.”

Churn (Total): 2.6% (Q1 2007) — “Monthly Churn … p.p. 1.8% 0.8 p.p”

Churn: 2.5% (Q4 2006) — “Churn of 2.5% in the quarter, stable in relation to the previous quarter”

Churn: 2.6% (Q3 2006) — “Churn of 2.6% in the quarter, down 2.0 percentile points in relation to the previous quarter, due to adjustments to the customer base.”

Churn: 4.6% (Q2 2006) — “Monthly Churn … p.p. 1.7% 2.9 p.p.”

Churn: 1.8% (Q1 2006) — “Monthly Churn … p.p. 1.7% 0.1 p.p.”