VirTra, Inc.
virtra.com ↗In their words
“We're still seeing above a 95% renewal rate”
“Historically, we have had greater than a 95% renewal rate on our STEP contracts.”
“Historically, we have a greater than 95% renewal rate on our STEP contracts.”
NPS disclosures (0)
No NPS disclosures yet.
Retention over time
Retention figures VirTra, Inc. has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (4)
Retention rate (STEP contracts): 95% (Q2 2025) — “we're still seeing above a 95% renewal rate”
Retention rate (STEP contracts): 95% (Q4 2023) — “Historically, we have had greater than a 95% renewal rate on our STEP contracts.”
Retention rate (STEP contracts): 95% (Q1 2023) — “Historically, we have a greater than 95% renewal rate on our STEP contracts.”
Retention rate (STEP program): 100% (Q2 2020) — “so far every customer who started in the program has elected to renew, achieving a 100% renewal rate.”
Lighthouse companies in Business services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.