Valvoline
valvoline.com ↗In their words
“Our customers continue to tell us they are delighted by our quick, easy, trusted service and are giving us a 4.7-star rating across our network and NPS scores over 80%.”
“Well in excess of 70% after the second visit”
“Very strong retention rates when we see new customers come in the door. It's well in excess of 50% after the first visit”
Disclosed NPS over time
Every Net Promoter Score Valvoline has published, by date.
NPS disclosures (4)
Valvoline management believes the company has a top-tier Net Promoter Score of 80, noted in investment analysis.
Valvoline maintains net promoter scores above 80%, reflecting strong customer satisfaction across its network.
Our customers continue to tell us they are delighted by our quick, easy, trusted service and are giving us a 4.7-star rating across our network and NPS scores over 80%.
…84% of Customers are Repeat Visitors Enabled by Differentiated Assets and Capabilities 19 Scalable Playbook 4.7 Out of Five Stars Customer Rating >80% Post-Service Net Promoter ScoreSM Strong Brand >80% Brand Awareness 84% of Customers are…
Retention disclosures (3)
Valvoline reports improved customer retention supported by non-oil change service penetration and 8% same-store sales growth.
Retention rate: 70% (Q4 2020) — “well in excess of 70% after the second visit”
Retention rate: 50% (Q4 2020) — “very strong retention rates when we see new customers come in the door. It's well in excess of 50% after the first visit”
Lighthouse companies in Automotive (makers, dealers, parts)
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.




