Urban Outfitters
urbanoutfitters.com ↗In their words
“Nearly 40% still active after 36 months”
“Nearly 45% of subscribers still active after 12 months”
“In both channels, our net promoter scores are up meaningfully, indicating customers are pleased with our efforts. While much progress has been made, we recognize this is a journey, and we have more work to do.”
NPS disclosures (3)
Urban Outfitters is expanding omnichannel capabilities with elevated Net Promoter Score focus as part of e-commerce integration.
Urban Outfitters is expanding omnichannel capabilities and e-commerce integration to elevate Net Promoter Score.
In both channels, our net promoter scores are up meaningfully, indicating customers are pleased with our efforts. While much progress has been made, we recognize this is a journey, and we have more work to do.
Retention disclosures (2)
Retention rate (Nuuly): 40% (36 months) — “nearly 40% still active after 36 months”
Retention rate (Nuuly): 45% (12 months) — “nearly 45% of subscribers still active after 12 months”
Lighthouse companies in Retail & e-commerce
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



