NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  Upwork

Upwork

TechnologyInternet platformsFreelance MarketplaceUPWK
upwork.com ↗
60
Latest disclosed NPS
26 Feb 2020
10
NPS entries
5 with a number
106%
NRR
4 May 2021
58%
Retention
11 Nov 2018

In their words

“Client retention rates reached 102”
— Ron Josey, Analyst, Upwork · Earnings call, Q4 2020 · 23 Feb 2021 · NI-FDDF471
“Client spend retention was steady at 100%”
— Hayden Brown, President and Chief Executive Officer, Upwork · Earnings call, Q3 2020 · 4 Nov 2020 · NI-B61A255
“Our community of talented professionals receives an average project feedback rating above 90, and our clients rate Upwork with a net promoter score of above 60.”
— Hayden Brown, President and Chief Executive Officer, Upwork · Earnings call, Q4 2019 · 26 Feb 2020 · NI-79FA9AC

Disclosed NPS over time

Every Net Promoter Score Upwork has published, by date.

50607020196060606060

NPS disclosures (10)

Search the database →

15 Feb 2022
NPSProgram

We also enjoy the benefits of high Net Promoter Scores, which we refer to as NPS, that generate significant word-of-mouth growth. While a majority of our new client registrations come through direct and non-paid channels, we also increase our new client…

— Upwork · SEC 10-K annual report · filed 15 Feb 2022 · NI-9EE9CFB
SEC 10-K annual report ↗
27 Oct 2021
NPSProgram

The NPS scores from customers are very high.

— Hayden Brown, President and Chief Operating Officer, Upwork · Earnings call, Q3 2021 · 27 Oct 2021 · NI-B5BDB18
Earnings call, Q3 2021 ↗
24 Feb 2021
NPSProgram

We also enjoy the benefits of high Net Promoter Scores, which we refer to as NPS, that generate significant word-of-mouth growth. While a majority of our new client registrations come through direct and non-paid channels, we also increase our new client…

— Upwork · SEC 10-K annual report · filed 24 Feb 2021 · NI-E41978E
SEC 10-K annual report ↗
2 Mar 2020
NPSProgram

We also enjoy the benefits of high Net Promoter Scores (“NPS”) that generate significant word-of-mouth growth. While a majority of our new client registrations come through direct and non-paid channels, we also increase our new client pipeline with a…

— Upwork · SEC 10-K annual report · filed 2 Mar 2020 · NI-247E70D
SEC 10-K annual report ↗
26 Feb 2020
NPS60

Our community of talented professionals receives an average project feedback rating above 90, and our clients rate Upwork with a net promoter score of above 60.

— Hayden Brown, President and Chief Executive Officer, Upwork · Earnings call, Q4 2019 · 26 Feb 2020 · NI-79FA9AC
Earnings call, Q4 2019 ↗
7 Mar 2019
NPS60

We also believe the quality of our unified platform, Upwork, is reflected in our NPS, which exceeded 60 on average from both freelancers and clients throughout 2017 and 2018.

— Upwork · SEC 10-K annual report · filed 7 Mar 2019 · NI-08A8A94
SEC 10-K annual report ↗
1 Oct 2018
NPS60

In 2017 and in the six months ended June 30, 2018, we maintained high Net Promoter Scores, or NPS, of over 60 on average from both freelancers and clients.

— Upwork · SEC S-1 IPO prospectus · filed 1 Oct 2018 · NI-5DAA1FB
SEC S-1 IPO prospectus ↗
21 Sep 2018
NPS60

In 2017 and in the six months ended June 30, 2018, we maintained high Net Promoter Scores, or NPS, of over 60 on average from both freelancers and clients.

— Upwork · SEC S-1 IPO prospectus · filed 21 Sep 2018 · NI-E7C4445
SEC S-1 IPO prospectus ↗
21 Sep 2018
NPSProgram

Upwork demonstrates high Net Promoter Score as a key leading indicator of customer loyalty and future stickiness.

— reported by pehub.com · 21 Sep 2018 · NI-82B92FE
pehub.com ↗
6 Sep 2018
NPS60

In 2017 and in the six months ended June 30, 2018, we maintained high Net Promoter Scores, or NPS, of over 60 on average from both freelancers and clients.

— Upwork · SEC S-1 IPO prospectus · filed 6 Sep 2018 · NI-269650C
SEC S-1 IPO prospectus ↗

Retention disclosures (9)

Open in the retention database →

4 May 2021
NRR106%

Net revenue retention: 106% (Q1 2021) — “Client Spend Retention from 102% in Q4, 2020 to 106% in Q1, 2021, the fastest acceleration we have seen in the last five years”

— Hayden Brown, President, Chief Executive Officer, Upwork · Earnings call, Q1 2021 · 4 May 2021 · NI-C553280
Earnings call, Q1 2021 ↗
23 Feb 2021
NRR102%

Net revenue retention: 102% (Q4 2020) — “client retention rates reached 102”

— Ron Josey, Analyst, Upwork · Earnings call, Q4 2020 · 23 Feb 2021 · NI-FDDF471
Earnings call, Q4 2020 ↗
4 Nov 2020
NRR100%

Net revenue retention: 100% (Q3 2020) — “Client spend retention was steady at 100%”

— Hayden Brown, President and Chief Executive Officer, Upwork · Earnings call, Q3 2020 · 4 Nov 2020 · NI-B61A255
Earnings call, Q3 2020 ↗
26 Feb 2020
NRR102%

Net revenue retention: 102% (Q4 2019) — “client spend retention rate as of December 31, 2019 was 102%. This is lower than our all-time high of 108% as of December 31, 2018”

— Hayden Brown, President and Chief Executive Officer, Upwork · Earnings call, Q4 2019 · 26 Feb 2020 · NI-C3C87BD
Earnings call, Q4 2019 ↗
7 Aug 2019
NRR105%

Net revenue retention (clients (dollar-based)): 105% (Q2 2019) — “client spend retention rate of 105”

— Unidentified Analyst, Upwork · Earnings call, Q2 2019 · 7 Aug 2019 · NI-7C0F5A6
Earnings call, Q2 2019 ↗
4 Mar 2019
NRR108%

Net revenue retention (clients (dollar-based)): 108% (Q4 2018) — “client retention...at 108%”

— Upwork management · Earnings call, Q4 2018 · 4 Mar 2019 · NI-2436C1B
Earnings call, Q4 2018 ↗
11 Nov 2018
Retention83%

Retention rate (core clients): 83% (2017) — “The logo retention for core clients was 83%.”

— Stephane Kasriel, Chief Executive Officer, Upwork · Earnings call, Q3 2018 · 11 Nov 2018 · NI-42C2C20
Earnings call, Q3 2018 ↗
11 Nov 2018
Retention58%

Retention rate: 58% (2017) — “the overall logo retention for the Company was 58%.”

— Stephane Kasriel, Chief Executive Officer, Upwork · Earnings call, Q3 2018 · 11 Nov 2018 · NI-56ACD34
Earnings call, Q3 2018 ↗
11 Nov 2018
NRR106%

Net revenue retention: 106% (2017) — “the dollar attention overall is 106%.”

— Stephane Kasriel, Chief Executive Officer, Upwork · Earnings call, Q3 2018 · 11 Nov 2018 · NI-704F83F
Earnings call, Q3 2018 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.