UMB FINANCIAL CORP
In their words
“Mortgage Lending (1) 69.1 Industry Average (2) 38.0 NPS Score High Customer Satisfaction Consumer serves personal banking needs of clients across all divisions of the bank Deposits (1) Expanding Consumer Presence $13.0B $3.6B $3.7B +4% $13.3B $13.4B…”
“(2) Full-year ’24 Net Promoter Score for 57 financial services companies, source Medallia, Inc; (3) As of 10/15/25, we had 192 physical locations licensed with the OCC, including 189 retail branches plus 3 commercial or private banking centers. $13.2B…”
“(2) Full-year ’24 Net Promoter Score for 57 financial services companies, source Medallia, Inc; (3) 196 physical locations licensed with the OCC, including 193 retail branches plus 3 commercial or private banking centers.”
Disclosed NPS over time
Every Net Promoter Score UMB FINANCIAL CORP has published, by date.
NPS disclosures (18)
Mortgage Lending (1) 69.1 Industry Average (2) 38.0 NPS Score High Customer Satisfaction Consumer serves personal banking needs of clients across all divisions of the bank Deposits (1) Expanding Consumer Presence $13.0B $3.6B $3.7B +4% $13.3B $13.4B…
…CRE 19% Industrial 8% Multifamily 7% Office 3% Retail 2% Hotel 2% 2% 1% 1% 1% Regulatory Concentrations (2) Personal Banking Consumer Loans (1) Growth engine for new customers; deepening existing relationships 70.0 Industry Average (2) 38.0…
9% Investment CRE 18% Industrial 8% Multifamily 7% Office 4% Retail 2% Hotel 2% 2% 1% 1% 1% Personal Banking Consumer Loans (1) Growth engine for new customers; deepening existing relationships 60.7 UMBF Industry Average (2) 54.3 Private Banking NPS…
(2) Full-year ’24 Net Promoter Score for 57 financial services companies, source Medallia, Inc; (3) As of 10/15/25, we had 192 physical locations licensed with the OCC, including 189 retail branches plus 3 commercial or private banking centers. $13.2B…
(2) Full-year ’24 Net Promoter Score for 57 financial services companies, source Medallia, Inc; (3) 196 physical locations licensed with the OCC, including 193 retail branches plus 3 commercial or private banking centers.
(2) 1Q’25 Q2 Net Promoter Score for 53 financial services cos. - Medallia, Inc.;
(2) 4Q’24 Q2 Net Promoter Score for 57 financial services companies - Medallia, Inc.; (3) 93 physical locations licensed with the OCC, including 89 retail branches plus 4 commercial and/or private banking centers.
Poised for continued asset growth Growth engine for new customers; deepening existing relationships NPS Score 73.7 UMBF Industry Average (2) 54.1 Private Banking Strategically positioned for sales growth Retail Banking Hybrid Service & Sales Model –…
Poised for continued asset growth Growth engine for new customers; deepening existing relationships NPS Score 73.5 UMBF Industry Average (2) 53.1 Private Banking Strategically positioned for sales growth Retail Banking Hybrid Service & Sales Model –…
Poised for continued asset growth clients across all divisions of the bank Total Average Total Average NPS Deposits Loans (1) Score 72.7 $6.5B $3.1B UMBF Industry Average (2) +5% YoY +9% YoY 51.0 Hybrid Service & Sales Model – Provides broad products…
…asset growth -2% YoY $6.1B Total Average Deposits Growth engine for new customers; deepening existing relationships NPS Score 72.0 UMBF Industry Average (2) 54.2 Private Banking Strategically positioned for sales growth Retail Banking Hybrid Service &…
…asset growth -2% YoY $6.1B Total Average Deposits Growth engine for new customers; deepening existing relationships NPS Score 72.0 UMBF Industry Average (2) 54.2 Private Banking Strategically positioned for sales growth Retail Banking Hybrid Service &…
…asset growth -8% YoY $6.2B Total Average Deposits Growth engine for new customers; deepening existing relationships NPS Score 71.7 UMBF Industry Average (2) 54.2 Private Banking Strategically positioned for sales growth Retail Banking Hybrid Service &…
…asset growth -8% YoY 6.2B Total Average Deposits Growth engine for new customers; deepening existing relationships NPS Score 72.5 UMBF Industry Average (2) 51 Private Banking Strategically positioned for sales growth Retail Banking Hybrid Service &…
Digital Banking Q4 2022 NPS Score 71.9 UMBF Industry Average (2) 51 Private Banking Strategically positioned for sales growth Retail Banking $55mm Consumer deposits via Mobile +9% YoY 27% of non-mortgage loan applications $20mm 11% of new retail deposit…
Digital Banking Q3 2022 NPS Score 72.2 UMBF Industry Average (1) 51 Private Banking Strategically positioned for sales growth Retail Banking New 1st Time Homebuyer Program with Down Payment Assistance 1,000+ Provided $1.6mm in down payment assistance to…
Digital Banking NPS Score 66.6 UMBF Industry Average (1) 51 Private Banking Strategically positioned for sales growth Retail Banking New First-Time Homebuyer Program with Down Payment Assistance 500+ Provided $920k in down payment assistance to new…
…Consumer deposits via Mobile +19% YoY 30% of non-mortgage loan applications $23mm 12% of new retail deposit accounts NPS Score 62.7 UMBF Industry Average (2) 51 Private Banking Strategically positioned for sales growth Retail Banking Personal Banking…
Retention disclosures (0)
No retention figures yet.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

