UDR, Inc.
udr.com ↗In their words
“Renewal rate growth of 5.2%, which was 70 basis points higher than a year ago”
“Renewal rate growth of 3.3% and new lease rate growth of negative 2.6%”
“Annualized resident turnover was 420 basis points below the prior year period”
NPS disclosures (3)
And since the second quarter of 2018, our Net Promoter Score has improved by more than 20%. To-date, we have rolled out the full Platform 1.0 to 6 of our 21 markets, with the remainder scheduled throughout 2021.
This is apparent in our resident satisfaction as measured by net promoter scores, which has increased 24% since 2Q 2018, as well as the 80% adoption rate of our resident app in the two months since we rolled it out.
…platform and continue to see long-term benefits, such as a 23% life-to-day production in headcount through natural attrition, a 28% improvement in controllable NOI per associate and a 15% increase in resident satisfaction as measured by NPS scores.
Retention disclosures (25)
UDR is using data, AI and resident outreach to lift retention and improve pricing.
Retention rate: 5.2% (Q1 2026) — “renewal rate growth of 5.2%, which was 70 basis points higher than a year ago”
Retention rate: 3.3% (Q3 2025) — “renewal rate growth of 3.3% and new lease rate growth of negative 2.6%”
Retention rate: 58% (Q2 2025) — “annualized resident turnover was 420 basis points below the prior year period”
Retention rate: 5% (Q2 2025) — “renewal rate growth of 5% and new lease rate growth of positive 30 basis points”
Retention rate: 68% (Q1 2025) — “32% annualized resident turnover was more than 300 basis points below the prior year”
Retention rate: 4.5% (Q1 2025) — “renewal rate growth of 4.5% and new lease rate growth of approximately negative 3%”
Retention rate: 45% (Q3 2024) — “55% annualized resident turnover was nearly 200 basis points below the prior year”
Retention rate: 5% (Q3 2024) — “renewal rate growth of over 5% and new lease rate growth of approximately negative 2%”
Retention rate: 53% (Q2 2024) — “47% annualized resident turnover was 300 basis points below the prior year and our best second quarter retention in more than a decade”
Retention rate: 65% (Q1 2024) — “35% annualized resident turnover was 400 basis points better than the prior year”
Retention rate: 4% (Q1 2024) — “nearly 4% renewal rate growth and new lease rate growth of negative 2.5%”
Retention rate: 3% (FY2024 (guidance)) — “assumptions of approximately 3% renewal rate growth in 2024”
Retention rate: 7.4% (Q1 2023) — “blended lease rate growth of 3.5%, which was in line with our expectations and driven by above-average renewal rate growth of 7.4%”
Retention rate: 2% (historical average (downturns)) — “even during past downturns, our lowest trailing four-quarter average renewal rate growth was approximately 2%”
Retention rate: 3.5% (FY2023 (guidance low end)) — “low end of 5.75% reflects a 75 basis point contribution from full year blended rate growth of 1.5% comprised of flat new lease growth and 3% renewals”
Retention rate: 7% (Q1 2023 (guidance)) — “blended rate growth for the first quarter is expected to average between 3% and 4%, similar to historical norms and driven by renewal rate growth of 7% to 7.5%”
Retention rate: 5% (April 2020) — “Blended lease rate growth for the month of April was 2%, driven by solid renewal rate growth of approximately 5%”
Retention rate: 5% (Q3 2017) — “third quarter renewal rate growth remained strong at near 5%, with new rate growth just above 1%, while annualized turnover declined by 140 basis points year-over-year”
Retention rate: 4.6% (Q1 2017) — “my renewal growth in April is 5.6 and it was 4.6 in the first quarter”
Retention rate: 5.6% (April 2017) — “my renewal growth in April is 5.6 and it was 4.6 in the first quarter”
Retention rate: 5.1% (Q4 2016) — “portfolio-wide new lease and renewal rate growth were flat and positive 5.1% year-over-year in the fourth quarter”
Retention rate (New York): 6.7% (April 2016 (New York)) — “renewal rate growth has jumped up to 6.7%”
Retention rate: 6.8% (April 2016) — “In April, these trends continued with new lease and renewal rate growth of 4.2%, and 6.8% respectively”
Retention rate: 6.9% (Q1 2016) — “Renewal growth remained robust, at 6.9% in the first quarter, 120 basis points ahead of last year”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.