Tuya Inc
tuya.com ↗In their words
“Our top 10% revenue-contributing customers maintained a retention rate of about 97%”
“The annual retention rate of premium customers remained higher than 99%”
“Renewal rate of office and apartment stock services remains at around 90%”
Disclosed NPS over time
Every Net Promoter Score Tuya Inc has published, by date.
NPS disclosures (3)
Tuya Inc maintains a high Net Promoter Score of 75 and strong net expansion rate of over 180%.
In January 2021, we achieved a Net Promoter Score (NPS) of 75, which indicated a high degree of satisfaction for our products and services among our customers.
In January 2021, we achieved a Net Promoter Score (NPS) of 75, which indicated a high degree of satisfaction for our products and services among our customers.
Retention disclosures (25)
Net revenue retention (PaaS): 102% (TTM ended December 31, 2025) — “Dollar-based net expansion rate ("DBNER") of PaaS for the trailing 12 months ended December 31, 2025 was 102% (4Q2024: 122%)”
Net revenue retention (PaaS): 109% (TTM ended September 30, 2025) — “Dollar-based net expansion rate ("DBNER") of PaaS for the trailing 12 months ended September 30, 2025 was 109% (3Q2024: 124%)”
Net revenue retention (PaaS): 114% (TTM ended June 30, 2025) — “Dollar-based net expansion rate ("DBNER") of PaaS for the trailing 12 months ended June 30, 2025 was 114% (2Q2024: 127%)”
Net revenue retention (IoT PaaS): 118% (TTM ended March 31, 2025) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended December 31, 2025 was 118% (1Q2024: 116%)”
Net revenue retention (IoT PaaS): 122% (TTM ended December 31, 2024) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended December 31, 2024 was 122% (4Q2023: 103%)”
Retention rate (top 10% revenue-contributing customers): 97% (Q4 2024) — “our top 10% revenue-contributing customers maintained a retention rate of about 97%”
Net revenue retention (IoT PaaS): 124% (TTM ended Sep 30, 2024) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended September 30, 2024 was 124%”
Net revenue retention (IoT PaaS): 127% (TTM ended Jun 30, 2024) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended June 30, 2024 was 127%”
Net revenue retention (IoT PaaS): 116% (TTM ended Mar 31, 2024) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended March 31, 2024 was 116%”
Net revenue retention (IoT PaaS): 103% (TTM ended Dec 31, 2023) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended December 31, 2023 was 103%”
Net revenue retention (IoT PaaS): 78% (TTM ended September 30, 2023) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended September 30, 2023 was 78%”
Net revenue retention (IoT PaaS): 58% (TTM ended June 30, 2023) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended June 30, 2023 was 58%”
Net revenue retention (IoT PaaS): 49% (TTM ended March 31, 2023) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended March 31, 2023 was 49%”
Net revenue retention (IoT PaaS): 51% (TTM ended December 31, 2022) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended December 31, 2022 was 51%”
Net revenue retention (IoT PaaS): 63% (September 30, 2022) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended September 30, 2022 was 63% (3Q2021: 179%)”
Net revenue retention (IoT PaaS): 84% (June 30, 2022) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended June 30, 2022 was 84% (2Q2021: 211%)”
Net revenue retention (IoT PaaS): 122% (March 31, 2022) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS for the trailing 12 months ended March 31, 2022 was sustained at a relatively healthy level of 122%”
Retention rate (premium customers): 99% (FY2021) — “The annual retention rate of premium customers remained higher than 99%”
Net revenue retention (IoT PaaS): 153% (December 31, 2021) — “Dollar-based net expansion rate ("DBNER") of IoT PaaS was 153% for the trailing 12 months ended December 31, 2021, compared to 181% for the trailing 12 months ended December 31, 2020”
Net revenue retention (IoT PaaS): 179% (TTM ended Sept 30, 2021) — “Dollar-based net expansion rate of IoT PaaS was 179% for the trailing 12 months ended September 30, 2021”
Retention rate (office and apartment stock services): 90% (Q2 2021) — “renewal rate of office and apartment stock services remains at around 90%”
Net revenue retention (IoT PaaS): 147% (trailing 12 months ended June 30, 2021) — “Dollar-based net expansion rate for our IoT PaaS segment improved to for the trailing 12 months ended June 30, 2021”
Retention rate (hotel SaaS): 90% (Q1 2021) — “our hotel SaaS business welcomed its first group of contract renewals with a renewal rate of over 90%”
Net revenue retention (IoT PaaS): 181% (trailing 12-month period ended December 31, 2020) — “Our dollar-based net expansion rate of IoT PaaS was 181% for the trailing 12-month period ended December 31, 2020”
Gross revenue retention (customers who generated over $100,000 revenue): 99% (trailing 12-month period ended March 31, 2021) — “had a gross retention rate of 99% for our customers who generated over $100,000 revenue over the trailing 12-month period”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.