NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Turo

Transport & logisticsCar Rental Platform
turo.com ↗
78
Latest disclosed NPS
14 Nov 2024
14
NPS entries
13 with a number
100%
NRR
8 Aug 2024
2022–24
Years covered
28 entries in all

In their words

“This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…”
— Turo · SEC S-1 IPO prospectus · filed 14 Nov 2024
“This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…”
— Turo · SEC S-1 IPO prospectus · filed 8 Aug 2024
“This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…”
— Turo · SEC S-1 IPO prospectus · filed 17 May 2024

Disclosed NPS over time

Every Net Promoter Score Turo has published, by date.

6070809020222023202470757880808079798078787878

NPS disclosures (14)

Search the database →

14 Nov 2024
NPS78

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…

— Turo · SEC S-1 IPO prospectus · filed 14 Nov 2024
SEC S-1 IPO prospectus ↗
8 Aug 2024
NPS78

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…

— Turo · SEC S-1 IPO prospectus · filed 8 Aug 2024
SEC S-1 IPO prospectus ↗
17 May 2024
NPS78

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…

— Turo · SEC S-1 IPO prospectus · filed 17 May 2024
SEC S-1 IPO prospectus ↗
5 Mar 2024
NPS78

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…

— Turo · SEC S-1 IPO prospectus · filed 5 Mar 2024
SEC S-1 IPO prospectus ↗
16 Nov 2023
NPS80

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…

— Turo · SEC S-1 IPO prospectus · filed 16 Nov 2023
SEC S-1 IPO prospectus ↗
29 Sep 2023
NPS79

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…

— Turo · SEC S-1 IPO prospectus · filed 29 Sep 2023
SEC S-1 IPO prospectus ↗
8 Sep 2023
NPS79

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…

— Turo · SEC S-1 IPO prospectus · filed 8 Sep 2023
SEC S-1 IPO prospectus ↗
9 Jun 2023
NPS80

This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…

— Turo · SEC S-1 IPO prospectus · filed 9 Jun 2023
SEC S-1 IPO prospectus ↗
24 Mar 2023
NPS80

…everyday necessity with extraordinary experiences 3.7B+ miles driven since inception 2.7M+ active guests* 80 net promoter score 110% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…

— Turo · SEC S-1 IPO prospectus · filed 24 Mar 2023
SEC S-1 IPO prospectus ↗
15 Dec 2022
NPSProgram

Turo Inc. discloses net promoter score in Form S-1/A registration statement.

— reported by streetinsider.com · 15 Dec 2022
streetinsider.com ↗
14 Dec 2022
NPS80

…everyday necessity with extraordinary experiences 3.7B+ miles driven since inception 2.7M+ active guests* 80 net promoter score 110% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…

— Turo · SEC S-1 IPO prospectus · filed 14 Dec 2022
SEC S-1 IPO prospectus ↗
1 Sep 2022
NPS78

…everyday necessity with extraordinary experiences 3.2B+ miles driven since inception 2.3M+ active guests* 78 net promoter score 154% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…

— Turo · SEC S-1 IPO prospectus · filed 1 Sep 2022
SEC S-1 IPO prospectus ↗
20 May 2022
NPS75

…everyday necessity with extraordinary experiences 2.2B+ miles driven since inception 1.3M active guests* 70 net promoter score 114% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…

— Turo · SEC S-1 IPO prospectus · filed 20 May 2022
SEC S-1 IPO prospectus ↗
10 Jan 2022
NPS70

…Elevating everyday necessity with extraordinary experiences 2.2B+ miles driven since inception 1.3M active guests* 70 net promoter score 114% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…

— Turo · SEC S-1 IPO prospectus · filed 10 Jan 2022
SEC S-1 IPO prospectus ↗

Retention disclosures (14)

Open in the retention database →

8 Aug 2024
NRR116%

Net revenue retention (2016 Host Cohort): 116% (2016 Host Cohort Year 7) — “2016 Host Cohort demonstrated 116% in Year 7”

— Turo · SEC S-1 IPO prospectus · filed 8 Aug 2024
SEC S-1 IPO prospectus ↗
8 Aug 2024
NRR100%

Net revenue retention (2016 Host Cohort): 100% (2016 Host Cohort Year 6) — “2016 Host Cohort 100 % 90 % 90 % 78 % * 91 % 106 % 116 %”

— Turo · SEC S-1 IPO prospectus · filed 8 Aug 2024
SEC S-1 IPO prospectus ↗
5 Mar 2024
NRR86%

Net revenue retention (Host Cohort 2015): 86% (Year 2) — “2015 Host Cohort 100% 80% 86%”

— Turo · SEC S-1 IPO prospectus · filed 5 Mar 2024
SEC S-1 IPO prospectus ↗
5 Mar 2024
NRR59%

Net revenue retention (Host Cohort 2021): 59% (Year 2) — “2021 Host Cohort 100% 59%”

— Turo · SEC S-1 IPO prospectus · filed 5 Mar 2024
SEC S-1 IPO prospectus ↗
5 Mar 2024
NRR100%

Net revenue retention (Host Cohort 2022): 100% (Year 1) — “Host net revenue retention curve Years from Host Cohort activation Year 1 ... 2022 Host Cohort 100%”

— Turo · SEC S-1 IPO prospectus · filed 5 Mar 2024
SEC S-1 IPO prospectus ↗
29 Sep 2023
NRR100%

Net revenue retention (host cohorts (Year 7 showing 106%)): 100% (2016 Host Cohort Year 7) — “2016 Host Cohort 100 % 90 % 90 % 78 % * 91 % 106 %”

— Turo · SEC S-1 IPO prospectus · filed 29 Sep 2023
SEC S-1 IPO prospectus ↗
8 Sep 2023
NRR106%

Net revenue retention (Host (2016 Cohort)): 106% (Year 6 (2016 Host Cohort)) — “2016 Host Cohort 100% 90% 90% 78% * 91% 106%”

— Turo · SEC S-1 IPO prospectus · filed 8 Sep 2023
SEC S-1 IPO prospectus ↗
8 Sep 2023
NRR91%

Net revenue retention (Host (2014 Cohort)): 91% (Year 8 (2014 Host Cohort)) — “2014 Host Cohort 100% 74% 74% 78% 81% 67% * 74% 91%”

— Turo · SEC S-1 IPO prospectus · filed 8 Sep 2023
SEC S-1 IPO prospectus ↗
9 Jun 2023
NRR74%

Net revenue retention (host cohorts): 74% (2014 Host Cohort Year 2) — “2014 Host Cohort 100 % 74 % 74 % 78 % 81 %”

— Turo · SEC S-1 IPO prospectus · filed 9 Jun 2023
SEC S-1 IPO prospectus ↗
24 Mar 2023
NRR78%

Net revenue retention (host cohorts): 78% (2020 Host Cohort Year 2) — “2020 Host Cohort 100% 78%”

— Turo · SEC S-1 IPO prospectus · filed 24 Mar 2023
SEC S-1 IPO prospectus ↗
24 Mar 2023
NRR100%

Net revenue retention (host cohorts (Year 5 showing 91%)): 100% (2016 Host Cohort Year 5) — “2016 Host Cohort 100% 90% 90% 78% * 91%”

— Turo · SEC S-1 IPO prospectus · filed 24 Mar 2023
SEC S-1 IPO prospectus ↗
1 Sep 2022
NRR90%

Net revenue retention (host cohort 2016): 90% (2016 Host Cohort Year 3) — “2016 Host Cohort 100% 90% 90% 78% * 91%”

— Turo · SEC S-1 IPO prospectus · filed 1 Sep 2022
SEC S-1 IPO prospectus ↗
10 Jan 2022
NRR88%

Net revenue retention (Host cohort (2017)): 88% (Year 2, 2017 Host Cohort) — “2017 Host Cohort 100% 88% 71%”

— Turo · SEC S-1 IPO prospectus · filed 10 Jan 2022
SEC S-1 IPO prospectus ↗
10 Jan 2022
NRR90%

Net revenue retention (Host cohort (2016)): 90% (Year 2, 2016 Host Cohort) — “2016 Host Cohort 100% 90% 90% 78%”

— Turo · SEC S-1 IPO prospectus · filed 10 Jan 2022
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.