Turo
turo.com ↗In their words
“This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…”
“This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…”
“This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…”
Disclosed NPS over time
Every Net Promoter Score Turo has published, by date.
NPS disclosures (14)
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 7.6 (out of a…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…
This lack of focus on, and care for, the customer is evidenced by their low net promoter scores — according to XM Institute’s annual net promoter score benchmark study, the car rental industry’s average customer net promoter score is 5 (out of a maximum…
…everyday necessity with extraordinary experiences 3.7B+ miles driven since inception 2.7M+ active guests* 80 net promoter score 110% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…
Turo Inc. discloses net promoter score in Form S-1/A registration statement.
…everyday necessity with extraordinary experiences 3.7B+ miles driven since inception 2.7M+ active guests* 80 net promoter score 110% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…
…everyday necessity with extraordinary experiences 3.2B+ miles driven since inception 2.3M+ active guests* 78 net promoter score 154% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…
…everyday necessity with extraordinary experiences 2.2B+ miles driven since inception 1.3M active guests* 70 net promoter score 114% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…
…Elevating everyday necessity with extraordinary experiences 2.2B+ miles driven since inception 1.3M active guests* 70 net promoter score 114% YoY growth of active guests Table of Contents Take a look under the hood TURO Table of Contents Table of…
Retention disclosures (14)
Net revenue retention (2016 Host Cohort): 116% (2016 Host Cohort Year 7) — “2016 Host Cohort demonstrated 116% in Year 7”
Net revenue retention (2016 Host Cohort): 100% (2016 Host Cohort Year 6) — “2016 Host Cohort 100 % 90 % 90 % 78 % * 91 % 106 % 116 %”
Net revenue retention (Host Cohort 2015): 86% (Year 2) — “2015 Host Cohort 100% 80% 86%”
Net revenue retention (Host Cohort 2021): 59% (Year 2) — “2021 Host Cohort 100% 59%”
Net revenue retention (Host Cohort 2022): 100% (Year 1) — “Host net revenue retention curve Years from Host Cohort activation Year 1 ... 2022 Host Cohort 100%”
Net revenue retention (host cohorts (Year 7 showing 106%)): 100% (2016 Host Cohort Year 7) — “2016 Host Cohort 100 % 90 % 90 % 78 % * 91 % 106 %”
Net revenue retention (Host (2016 Cohort)): 106% (Year 6 (2016 Host Cohort)) — “2016 Host Cohort 100% 90% 90% 78% * 91% 106%”
Net revenue retention (Host (2014 Cohort)): 91% (Year 8 (2014 Host Cohort)) — “2014 Host Cohort 100% 74% 74% 78% 81% 67% * 74% 91%”
Net revenue retention (host cohorts): 74% (2014 Host Cohort Year 2) — “2014 Host Cohort 100 % 74 % 74 % 78 % 81 %”
Net revenue retention (host cohorts): 78% (2020 Host Cohort Year 2) — “2020 Host Cohort 100% 78%”
Net revenue retention (host cohorts (Year 5 showing 91%)): 100% (2016 Host Cohort Year 5) — “2016 Host Cohort 100% 90% 90% 78% * 91%”
Net revenue retention (host cohort 2016): 90% (2016 Host Cohort Year 3) — “2016 Host Cohort 100% 90% 90% 78% * 91%”
Net revenue retention (Host cohort (2017)): 88% (Year 2, 2017 Host Cohort) — “2017 Host Cohort 100% 88% 71%”
Net revenue retention (Host cohort (2016)): 90% (Year 2, 2016 Host Cohort) — “2016 Host Cohort 100% 90% 90% 78%”
Lighthouse companies in Transport & logistics
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.


