Tucows Inc.
tucows.com ↗In their words
“Overall combined renewal rate for all TLDs across all the 2000 Domains brands was 75%, a slight decline from previous quarters”
“Combined overall renewal rate, at 76%, in both Q4 and for the full year, across all Tucows Domains brands”
“Combined overall renewal rate at 76% in Q1 across all Tucows Domains brands”
NPS disclosures (1)
Our net promoter scores and churn indicate that our customers are still delighted once they find us. But there seen to be less prospect out there looking in the first place.
Retention disclosures (61)
Retention rate (Domains): 75% (Q2 2025) — “overall combined renewal rate for all TLDs across all the 2000 Domains brands was 75%, a slight decline from previous quarters”
Retention rate (Domains): 76% (Q4 2024) — “combined overall renewal rate, at 76%, in both Q4 and for the full year, across all Tucows Domains brands”
Retention rate (Domains): 76% (Q1 2024) — “combined overall renewal rate at 76% in Q1 across all Tucows Domains brands”
Retention rate (Domains): 76.5% (Q4 2023) — “combined overall renewal rate, at 76.5% in Q4 across all Tucows Domains brands”
Retention rate (Domains): 78% (Q3 2023) — “combined overall renewal rate at 78% in Q3 across all Tucows Domains brands”
Retention rate (Domains): 79% (Q2 2023) — “combined overall renewal rate at 79% in Q2 across all Tucows Domains brands”
Retention rate (Tucows Domains): 80% (Q4 2022) — “our combined overall renewal rate, at 80% in Q4 across all Tucows Domains brands was consistent with Q3”
Retention rate (Tucows Domains): 80% (Q3 2022) — “our combined overall renewal rate at 80% in Q3 across all Tucows Domains brands remains well above the industry average”
Retention rate (Tucows Domains): 82% (Q2 2022) — “our combined overall renewal rate, at 82% in Q2 across all Tucows Domains brands, remains well above the industry average”
Retention rate (Tucows Domains): 81% (Q1 2022) — “Tucows overall combined renewal rate for Q1, which we view as an indicator of the health of the business remained well above the industry at 81%”
Retention rate (Retail): 85% (Q4 2021) — “The Retail renewal rate held steady at 85%, where it has been for the last three quarters”
Retention rate (Wholesale): 80% (Q4 2021) — “The renewal rate for Q4 ticked up again to return to our historical level at 80%, from 78% in Q3”
Retention rate (Wholesale): 78% (Q3 2021) — “The renewal rate for Q3 was 78%, down from our recent historical levels of around 80%, as expected, due to the outsized number of first-time renewals”
Retention rate (Retail): 85% (Q2 2021) — “the retail renewal rate was 85%, down slightly from 86% for the first quarter of this year”
Retention rate (Wholesale): 77% (Q2 2021) — “the renewal rate for the wholesale channel for Q2 was 77% down as expected from our recent historical levels of around 80%”
Retention rate (Retail): 86% (Q1 2021) — “The retail renewal rate for Q1 was 86% and the wholesale and retail renewal rates are both solidly above the industry average”
Retention rate (Wholesale): 80% (Q1 2021) — “The wholesale renewal rate for Q1 was 80%, up a point from Q4 and continues to reflect the quality of our base of names”
Retention rate (Retail Domains): 79% (Q4 2020) — “The Retail channel renewal rate also continues to perform solidly above the industry average, coming in at 79%”
Retention rate (Wholesale Domains): 79% (Q3 2020) — “Our wholesale renewal rate ticked up slightly in Q3 to 79%, once again, solidly above the industry average”
Churn (Ting Mobile): 2.3% (Q2 2020) — “Churn for Q2 was 2.30%, down from 2.79% in Q2 a year ago and 3.17% last quarter”
Retention rate (Retail Domains): 82% (Q2 2020) — “The renewal rate for the Retail channel remained solidly above the industry average, and in fact, ticked up nicely in Q2 to 82% from 79% in Q1”
Churn (Ting Mobile): 3.17% (Q1 2020) — “Churn for Q1 was 3.17%, down from 3.66% in Q4 and up from 2.83% in Q1 a year ago”
Retention rate (Retail Domains): 79% (Q1 2020) — “The renewal rate for the Retail channel in Q1 was also solidly above the industry average at 79%”
Churn (Ting Mobile): 3.66% (Q4 2019) — “Churn for Q4 was 3.66%, up from 3.36% in Q3 and 3.11% in Q4 a year ago”
Retention rate (Retail Domains): 80% (Q4 2019) — “The Retail renewal rate came in again at a very healthy 80% for the quarter, also continuing to be solidly above the industry average”
Retention rate (Wholesale Domains): 78% (Q4 2019) — “The Wholesale channel renewal rate continued its above-industry average performance and improved to 78%”
Churn (Ting Mobile): 3.36% (Q3 2019) — “Churn for Q3 was 3.36%, up from 2.79% in Q2 and 3.07% in Q3 a year-ago”
Retention rate (Retail Domains): 82% (Q3 2019) — “The already very healthy renewal rate for the retail channel ticked-up in the third quarter to 82%”
Churn (Ting Mobile): 2.79% (Q2 2019) — “Churn for Q2 was again solid at 2.79%, essentially flat versus 2.77% Q2 a year ago, and 2.83% last quarter”
Retention rate (Retail Domains): 80% (Q2 2019) — “The renewal rate for the retail channel was a strong 80%”
Retention rate (Wholesale Domains): 76% (Q2 2019) — “the renewal rate for the wholesale channel was again a very healthy 76%”
Churn (Ting Mobile): 2.83% (Q1 2019) — “Churn for Q1 was 2.83%, essentially flat versus 2.86% Q1 a year ago, and improved versus 3.11% in the prior quarter”
Retention rate (Wholesale Domains): 77% (Q1 2019) — “The wholesale renewal rate continued its strong performance at 77%”
Churn (Ting Mobile): 3.11% (Q4 2018) — “Specifically, we saw 3.11% churn in Q4 versus 3.07% in Q3, 2.77% in Q2 and 2.86% in Q1.”
Retention rate (Wholesale domains): 77% (Q4 2018) — “The Wholesale renewal rate continued its trend of consistent performance with Q4 coming in at 77% above industry average.”
Retention rate (Retail domains): 75% (Q3 2018) — “The renewal rate for the retail channel fell slightly to 75% in Q3 due to a customer event specific to the quarter.”
Churn (Ting Mobile): 2.74% (Q2 2018) — “Churn, based on the new methodology that we outlined last quarter, was 2.74% among the core non-RingPlus base versus 2.8% in Q1 and 2.45% in Q2 2017.”
Retention rate (Wholesale domains): 79% (Q2 2018) — “The wholesale renewal rate for Q2 ticked up another percentage point from Q1 to 79%.”
Churn (Ting Mobile): 2.77% (Q1 2018) — “We also saw churn outside of RingPlus customers, of 2.77% in Q1, down from a retroactively adjusted 2.94% in Q4 2017 and up a bit from 2.49% in Q1 a year ago.”
Retention rate (Retail domains): 81% (Q1 2018) — “The renewal rate for the retail channel also jumped in Q1 to 81%.”
Retention rate (Wholesale domains): 78% (Q1 2018) — “Notably, with the transfer of those names, the renewal rate for the combined wholesale channel improved quite significantly to 78%.”
Churn (Ting Mobile): 2.56% (Q4 2017) — “Our 2.56% churn in Q4, up a bit from 2.5% in Q3 and 2.46% in Q4 2016, was within our projections and right where it needed to be to keep us below 2.5% for the year.”
Retention rate (Retail domains): 76% (Q4 2017) — “The renewal rate for Q4 for retail was 76%.”
Retention rate (Wholesale domains): 72% (Q4 2017) — “The renewal rates for the wholesale channel was 72%.”
Churn (Ting Mobile): 2.49% (Q3 2017) — “Ting Mobile had another outstanding quarter of retention, with monthly churn not including RingPlus customers at 2.49%, down from 2.8% in Q3 2016.”
Retention rate (Wholesale domains): 73% (Q3 2017) — “The combined renewal rate for the OpenSRS and Enom wholesale channels ticks up in Q3 to approximately 73%.”
Churn (Ting Mobile): 2.19% (Q2 2017) — “Ting Mobile had another outstanding quarter of retention, with monthly churn, not including RingPlus customers, at just 2.19%, down from 2.27% in Q1 and 2.38% in Q2 of 2016.”
Retention rate (Retail domains): 84% (Q2 2017) — “The combined retail businesses generated 400,000 transactions and had a very healthy 84% renewal rate.”
Retention rate (Wholesale domains): 72% (Q2 2017) — “The combined renewal rate for the OpenSRS and Enom wholesale channels in Q2 trended a little bit lower this quarter to approximately 72%.”
Churn (Ting Mobile): 2.27% (Q1 2017) — “Churn on Ting Mobile has been a pleasant surprise ever since we reduced data prices in December of 2016. Again, without RingPlus, which will complicate churn numbers for a while, churn was 2.27% in Q1, down from 2.4% in Q1, 2016.”
Retention rate (Retail domains): 81% (Q1 2017) — “In Q1, that combined retail business represented 400,000 transactions, over 350,000 customers and an 81% renewal rate.”
Retention rate (Wholesale domains): 74% (Q1 2017) — “The combined renewal rate declined to 74% in the quarter, still well above the industry average, but deflated a bit by the Enom domains, which renew at a lower rate.”
Churn (Ting Mobile): 2.5% (Q4 2016) — “The quarter also benefited from better than expected churn at just under 2.5%. Q4 is typically a time for increased switching throughout the category and has historically been the highest quarter for churn at Ting.”
Retention rate (Hover (retail domain services)): 81% (Q4 2016) — “In addition, our renewal rates remained well above the industry average at 81%.”
Retention rate (Domain Services wholesale): 76% (Q4 2016) — “Our renewal rate continued in its historical range of within a point or so of the 75% coming in at 76% in Q4, well above the industry average.”
Churn (Ting Mobile): 2.8% (Q3 2016) — “Churn was 2.8% in Q3.”
Retention rate (Domain Services wholesale): 74% (Q3 2016) — “Our renewal rate was consistent with its historical range at a healthy 74%.”
Churn (Ting Mobile): 2.4% (Q2 2016) — “Churn was 2.4% in Q2 in line with Q1.”
Retention rate (Hover (retail domain services)): 81% (Q2 2016) — “Our renewal rate continued to outperform 81%.”
Churn (Ting Mobile): 2.39% (Q1 2016) — “Ting churn also fell to 2.39% in Q1, down from 2.73% in Q4.”
Retention rate (Hover (retail domain services)): 82% (Q1 2016) — “The renewal rate at 82% is very strong relative to the industry and remarkable for a pure-play domain service.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.