Toyota
toyota.com ↗In their words
“Toyota ranked No. 1 with ACSI score of 83 in latest customer satisfaction survey.”
“Toyota leads automotive brands with over 60% customer loyalty in annual survey.”
“Toyota ranked as the top auto brand in the Halo 100, with strong brand relevance and Net Promoter Score performance.”
NPS disclosures (2)
Toyota ranked No. 1 with ACSI score of 83 in latest customer satisfaction survey.
Toyota ranked as the top auto brand in the Halo 100, with strong brand relevance and Net Promoter Score performance.
Retention disclosures (2)
Toyota leads automotive brands with over 60% customer loyalty in annual survey.
Toyota's Drive Happy Project aims to build customer loyalty by protecting the total cost of vehicle ownership, similar to Honda's Price Promise.
Lighthouse companies in Automotive (makers, dealers, parts)
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.




