Toast, Inc.
toasttab.com ↗In their words
“Our SaaS net retention rate remained in a healthy range at 109% in 2025”
“Our SaaS net retention rate remained in a healthy range at 110% in 2024, led by solid contributions from upsell and location expansion”
“On churn, we're slightly above the 10% range on an annualized basis, which is up slightly relative to a year ago”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (15)
Net revenue retention (SaaS): 109% (2025) — “Our SaaS net retention rate remained in a healthy range at 109% in 2025”
Toast and Uber expand their relationship to create customer retention apps and promotional tools.
Net revenue retention (SaaS): 110% (FY2024) — “Our SaaS net retention rate remained in a healthy range at 110% in 2024, led by solid contributions from upsell and location expansion”
Toast leverages digital payment and lending solutions to drive customer retention in the restaurant and hospitality sector.
Churn: 10% (annualized basis) — “on churn, we're slightly above the 10% range on an annualized basis, which is up slightly relative to a year ago”
Net revenue retention: 111% (Dec 31, 2023) — “Net Retention Rate (NRR) 111% (2023) vs 118% (2022), % Change (7)%”
Net revenue retention (SaaS): 117% (Q4 2023) — “Our SaaS net retention rate remained in a healthy range at 117% led by solid contributions from upsell and location expansion from existing customers”
Toast's customer retention metrics are being monitored by investors following recent operational challenges.
Net revenue retention: 118% (FY2022) — “Net Retention Rate (NRR) … % 21 %”
Net revenue retention (SaaS): 128% (FY2022) — “Our SaaS NRR increased 5 points to 128%, driven by our momentum and upsell, continued location expansion from existing customers and low churn.”
Net revenue retention (total): 118% (FY2022) — “Our 2022 performance resulted in a total net retention rate, or NRR, of 118%. That's down from 135% in 2021.”
Net revenue retention: 135% (Dec 31, 2021) — “Net Retention Rate (NRR) 135% for 2021, 114% for 2020, 110% for 2019.”
Net revenue retention (total): 135% (FY2021) — “our net retention rate also referred to as NRR, which we reported in our S1 to be greater than 110% for the last five years was 135% in 2021.”
Net revenue retention: 114% (FY 2019) — “annual NRR in base years 2015-2019: 119%; 122%; 114%; 110%; and 114%”
Toast announced $250M funding and $1B R&D investment including customer loyalty programme development.
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.