Thryv
thryv.com ↗In their words
“Seasons monthly churn has remained flat in the mid 1% range, which we consider to be world class.”
“What we call our seasoned churn has been stable now for five quarters... we're down around... the 1.7% season churn that we're running at.”
“Fourth quarter SaaS churn was 2.4%, a significant improvement in retention when compared to 2.7% in the previous quarter and 3.4% in the fourth quarter 2019.”
NPS disclosures (11)
But furthermore, customers that bought long ago when we didn't have that as we introduced it to them, their level of kind of NPS score satisfaction with us has risen and their engagement on the platform has improved.
And we're fortunate we have this very big base of high NPS score, highly engaged customers that we think can propel us along. We have a really great model.
Thryv won overall 2022 SaaS Award for Marketing, selected on Net Promoter Scores, UI/UX, and product improvements.
Having a 400,000 customer base with customers on average more than 10 years with you that like you, that you have a strong relationship, we have NPS to prove it.
So, it's our local sales force, just selling the friend of the customer that already bought, and that the pace of those referrals is really picking up as we're driving our net promoter scores up.
…GROWTH REIMAGINING THE CUSTOMER EXPERIENCE THE JOURNEY WORKS LEAD REIMAGINING THE CUSTOMER EXPERIENCE CLIENT JOURNEY Net Promoter Score (NPS) SALE ONBOARDING GROWTH & ACCOUNT MANAGEMENT FEB 2020 FEB 2021 +72 +79 FEB 2020 FEB 2021 +84 +82 FEB 2020 FEB…
…of the software is also critical to expanding usage and spend over the course of the first 12 months As a result, we see higher and deeper engagement, lower churn regardless of how we measure and we have higher net dollar retention along with the…
The satisfaction and engagements are great, NPS scores have been great, training has gone well. So that's beginning to light up, maybe even a little bit ahead of plans.
…usersAverage daily volume up to $150,000+Q1-21 SaaS YoY revenue growth of 17% Driving Customer Engagement 11 Quarterly NPS Continued to invest in education and engagement growth Built and improved onboarding process to clearly identify the…
And indication that, that growth is going to continue can be found in our NPS scores, which have been steadily going up. You can find it in the software reviews out there, on Capterra and G2 crowd, if you take a look and see what our customers are…
Thryv won 2020 APPEALIE SaaS Award for Customer Success based on customer feedback and Net Promoter Scores.
Retention disclosures (39)
Thryv Holdings reported seasoned net revenue retention of 94% for SaaS clients in Q4.
Thryv's seasoned net revenue retention of 90% reflects customer attrition, indicating an active churn challenge.
Net revenue retention (SaaS (Seasoned)): 90% (Q2 2026) — “Seasoned NRR decreased from 102% for the three months ended June 30, 2025 to 90% for the three months ended June 30, 2026.”
Thryv reports net revenue retention at 103%, driven by multiproduct adoption and data-driven automation integration.
Net revenue retention (SaaS (Seasoned, 2+ years)): 93% (Q1 2026) — “Seasoned NRR decreased from 99% for the three months ended March 31, 2025 to 93% for the three months ended March 31, 2026”
Net revenue retention (Seasoned SaaS clients (held 2+ years)): 94% (December 31, 2025) — “Seasoned NRR...As of December 31, 2025 2024...94% 98%”
Net revenue retention (SaaS (Seasoned NRR)): 94% (Q3 2025) — “Seasoned Net Revenue Retention 94% (Sep 2025) vs 101% (Sep 2024)”
Thryv Holdings achieved 103% Seasoned Net Revenue Retention with 106,000 SaaS clients, reflecting strong customer retention and product-led growth.
Net revenue retention (SaaS (Seasoned)): 103% (Q1 2025) — “Seasoned Net Revenue Retention was 103% for the first quarter of 2025, an increase of 900 bps year-over-year, excluding Keap”
Net revenue retention (SaaS): 76% (Q4 2024) — “Seasoned Net Revenue Retention (NRR) 76% +620 bps YoY”
Net revenue retention (SaaS (Seasoned NRR)): 98% (December 31, 2024) — “Seasoned NRR increased by 2% for the year ended December 31, 2024 compared to the year ended December 31, 2023, Seasoned NRR 98 % 96 % 91 % for 2024, 2023, 2022”
Net revenue retention (SaaS): 101% (Q3 2024) — “Seasoned Net Dollar Retention (NDR) 72.2% +560 bps YoY 101% +900 bps YoY”
Net revenue retention (SaaS): 100% (Q3 2024) — “Seasoned Net Dollar Retention is expected to be approximately 100%, compared to 92% in the prior period”
Net revenue retention (SaaS): 94% (Q1 2024) — “Seasoned Net Dollar Retention (NDR) 68% 420 bps YoY 94% +300 bps YoY”
Net revenue retention (Seasoned (excluding last 12 months acquisitions)): 96% (Q4 2023) — “Seasoned Net Dollar Retention was 96% for the fourth quarter of 2023, an increase of 400 bps sequentially”
Net revenue retention (SaaS (Seasoned)): 92% (Q3 2023) — “Seasoned Net Dollar Retention was 92% for the third quarter of 2023, an increase of 300 bps sequentially”
Net revenue retention (SaaS): 89% (Q2 2023) — “Seasoned Net Dollar Retention was 89% at the end of the second quarter of 2023”
Net revenue retention (SaaS (Seasoned)): 91% (Q4 2022) — “Seasoned Net Dollar Retention was 91% at the end of the fourth quarter of 2022”
Churn (SaaS (seasoned clients, 1+ year)): 1.5% (Q4 2022) — “Seasons monthly churn has remained flat in the mid 1% range, which we consider to be world class.”
Net revenue retention (SaaS): 95% (Q3 2022) — “SEASONED NET DOLLAR RETENTION (NDR) Q3 2022 92%95%”
Net revenue retention (SaaS): 92% (Q3 2022) — “Seasoned Net Dollar Retention was 92% at end of the third quarter of 2022”
Churn (SaaS (seasoned clients, 1+ year)): 1.7% (Q2 2022) — “what we call our seasoned churn has been stable now for five quarters... we're down around... the 1.7% season churn that we're running at.”
Net revenue retention (SaaS): 96% (Q2 2022) — “SEASONED NET DOLLAR RETENTION (NDR) Q2 2022 91%96%”
Net revenue retention (SaaS): 91% (Q2 2022) — “Seasoned Net Dollar Retention was 91% at end of the second quarter of 2022”
Net revenue retention (SaaS): 93% (Q1 2022) — “Seasoned Net Dollar Retention was 93% at end of the first quarter of 2022”
Churn: 1.5% (Dec 2021) — “SEASONED CHURN JAN 2021 DEC 2021 2.0% 1.5%”
Net revenue retention: 94% (Q3 2021) — “SEASONED NET DOLLAR RETENTION (NDR) JAN 2021 DEC 2021 90% 94%”
Churn: 2.1% (Q4 2021) — “SaaS Monthly Churn was 2.1% for Q4 2021, compared to 2.4% for Q4 2020”
Net revenue retention: 88% (Q4 2021) — “Net Dollar Retention improved 5 percentage points to 88% at end of Q4 2021”
Net revenue retention (Seasoned (clients >12 months)): 94% (Q4 2021) — “Seasoned Net Dollar Retention 94% Q4-21”
Churn (Seasoned (clients >12 months)): 1.5% (Q4 2021) — “Seasoned Monthly Churn 1.5% Q4-21”
Net revenue retention (SaaS): 90% (Q3 2021) — “Net Dollar Retention improved 11 percentage points to 90% at end of the third quarter of 2021”
Net revenue retention (SaaS): 95% (Q3 2021) — “95% Seasoned Net Dollar Retention”
Churn (SaaS): 1.7% (Q3 2021) — “1.7% Seasoned Monthly Churn”
Net revenue retention (SaaS): 92% (Q2 2021) — “Net Dollar Retention improved 18 percentage points to 92% at end of the second quarter of 2021”
Churn (SaaS): 2.1% (Q2 2021) — “Record Low Monthly Churn 2.1% (-90bps YoY)”
Churn (SaaS): 2.5% (Q1 2021) — “SaaS monthly churn was 2.5% for the first quarter of 2021, compared to 3.4% in the first quarter of 2020”
Net revenue retention (SaaS): 89% (Q1 2021) — “Net Dollar Retention improved 16 percentage points to 89% at end of the first quarter of 2021”
Churn (SaaS): 2.4% (Q4 2020) — “Fourth quarter SaaS churn was 2.4%, a significant improvement in retention when compared to 2.7% in the previous quarter and 3.4% in the fourth quarter 2019.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.