Tesla
tesla.com ↗In their words
“Tesla reports a Net Promoter Score of 97, with 99% of Model 3 owners saying they would recommend the vehicle.”
“Tesla's customer loyalty rate fell from a peak of 73% in June 2024 to just under 50% by March 2025, coinciding with Musk's Trump endorsement.”
“Tesla led luxury brands with a customer-retention rate of 61.6%, ahead of Mercedes-Benz (54.2%) and BMW (51.4%).”
Disclosed NPS over time
Every Net Promoter Score Tesla has published, by date.
NPS disclosures (6)
Tesla includes NPS question in Cybercab rider questionnaire to gather feedback on cabin features.
Tesla reports a Net Promoter Score of 97, with 99% of Model 3 owners saying they would recommend the vehicle.
Tesla ranked fourth in China NPS at 75.6 in 2025 price war analysis, behind Xiaomi at 75.5.
Goldman Sachs notes that Tesla's net promoter scores have been trending lower, suggesting declining brand sentiment.
Tesla earned an NPS of 92 in PC Mag's January Connected Cars survey, the highest score of any brand surveyed.
Tesla boasts an impressive Net Promoter Score of 96, with a dedicated following of brand advocates.
Retention disclosures (9)
Tesla regains top spot in brand loyalty with stronger consumer retention as auto market stabilizes.
Tesla's customer loyalty rate fell from a peak of 73% in June 2024 to just under 50% by March 2025, coinciding with Musk's Trump endorsement.
Tesla's customer retention sank by almost 35% following Elon Musk's decision to back Donald Trump, according to S&P data.
Tesla led luxury brands with a customer-retention rate of 61.6%, ahead of Mercedes-Benz (54.2%) and BMW (51.4%).
Tesla demonstrates exceptional customer loyalty with 72% of owners choosing to purchase another Tesla vehicle after trading in or selling.
Tesla demonstrates near-perfect customer retention rate, with strong brand loyalty among repeat customers.
Tesla Model 3 leads in brand loyalty with 74% consumer retention rate in first half of 2023, per S&P Global Mobility.
Tesla achieved a customer retention score of 97 according to customer retention firm Customer.
Tesla disclosed a 90 percent customer retention rate at its New Zealand store as a key success factor.
Lighthouse companies in Automotive (makers, dealers, parts)
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.