NPS Intelligence (beta)

Churn: 3.3% (Q1 2009) — “Monthly churn rate of 3.3% in the quarter, lower than the 4.1% recorded in the same period of last year, and the 4.2% recorded in 4Q08”

Churn: 3.8% (FY2008) — “Average monthly churn(7) 3.8%”

Churn: 4.2% (Q4 2008) — “Monthly churn rate of 4.2% in the quarter, higher than the 3.4% registered in the same period of last year”

Churn: 3.3% (Q3 2008) — “Monthly churn rate of 3.3% in the quarter, higher than the 3.0% registered in the same period of last year, as a consequence of the increased commercial activity in the previous quarter campaigns.”

Churn: 3.7% (Q2 2008 (monthly)) — “Monthly Churn 3.7% 4.1% -0,4 p.p. 3.3% 0,4 p.p. [Reduction of monthly churn rate compared to 1Q08]”

Churn: 3.1% (FY2007) — “Our average churn rate during the last three years was 2.8% per month in 2005, 3.3% per month in 2006 and 3.1% per month in 2007.”

Churn (Postpaid): 19% (Q1 2008 (annualized)) — “Annualized churn rate for the postpaid segment increased by 2.7 p.p. when compared to the 4Q07, totaling 19.0%”

Churn (Blended (prepaid and postpaid)): 49.4% (Q1 2008 (annualized)) — “blended annualized churn rate reached 49.4%, representing an increase of 7.9 p.p. and 20.0 p.p. over 4Q07 and 1Q07, respectively”

Churn (prepaid): 41.6% (FY2007) — “the churn rate decreased 2.5 percentage points in relation to previous year, and closed the period in 41.6%”

Churn (postpaid): 19.8% (FY2007) — “In the postpaid segment, the indicator was 19.8% with a reduction of 3.9 percentage points as compared to 2006.”

Churn (overall): 36.8% (FY2007) — “The annual consolidated churn rate was 36.8%, which represented 2.4 percentage points reduction in relation to 2006.”

Churn (Blended): 41.5% (Q4 2007) — “blended annualized churn rate increased to 41.5% in 4Q07 against 35.7% recorded in previous quarter”

Churn (Postpaid): 16.3% (Q4 2007) — “Annualized churn rate for the postpaid segment was reduced by 2.6 p.p. totaling 16.3% in 4Q07”

Churn (Prepaid): 48.4% (Q4 2007) — “Annualized churn rate for the prepaid segment increased to 48.4% against 40.3% in 3Q07”

Churn (Prepaid (annualized)): 40.3% (Q3 2007) — “annualized prepaid churn rate decreased by 5.0 percentage points, reaching 40.3%”

Churn (Postpaid (annualized)): 18.9% (Q3 2007) — “Annualized churn rate for the postpaid segment decreased by 3.0 percentage points when compared to 2Q07, reaching 18.9%”

Churn (Blended (annualized)): 35.7% (Q3 2007) — “blended annualized churn rate decreased by 4.4 percentage points, reaching 35.7%”

Churn (prepaid): 45.3% (Q2 2007) — “Annualized prepaid churn rate increased by 13.7 p.p., from 31.6% in the 1Q07 to 45.3%”

Churn (postpaid): 21.9% (Q2 2007) — “Annualized churn rate for the postpaid segment, which accounts for most of the revenues generated, remained almost in line with the 1Q07 reaching 21.9%.”

Churn (blended annualized): 40.1% (Q2 2007) — “In the second quarter of the year, blended annualized churn rate increased by 10.6 percentage points, reaching 40.1%”

Churn: 3.3% (FY2006, monthly) — “Our average churn rate during the last three years was 2.6% per month in 2004, 2.8% per month in 2005 and 3.3% per month in 2006.”

Churn (prepaid): 41.5% (Q3 2006) — “When compared to the previous quarter, the annualized prepaid churn rate increased by 3.7 p.p., reaching 41.5%.”

Churn (postpaid): 21.8% (Q3 2006) — “For the postpaid segment, which accounts for most of generated revenues, churn rates decreased by 5.6 p.p. when compared 2Q06, reaching 21.8%.”

Churn (blended annualized): 36.8% (Q3 2006) — “For 3Q06, blended annualized churn rate reached 36.8%, compared to 35.2% and 38.3% registered in 2Q06 and 3Q05, respectively.”

Churn (Prepaid (annualized)): 31.6% (Q1 2007) — “prepaid annualized churn rate decreased by 31.7 percentage points to 31.6% from 63.3% in 4Q06”

Churn (Postpaid (annualized)): 22.1% (Q1 2007) — “Annualized churn rate for the postpaid segment...decreased by 2.1 percentage points over the 4Q06, reaching 22.1%”

Churn (Blended (annualized)): 29.5% (Q1 2007) — “blended annualized churn rate decreased by 24.6 percentage points, reaching 29.5%”

Churn: 2.8% (FY2005) — “Our average churn rate during the last three years was 2.3% per month in 2003, 2.6% per month in 2004 and 2.8% per month in 2005”

Churn (Prepaid (annualized)): 44.1% (FY2006) — “prepaid annualized churn rate reached 44.1%, representing an increase of 6.3 percentage points”

Churn (Postpaid (annualized)): 23.7% (FY2006) — “postpaid annualized churn rate reached 23.7% in 2006, 1.7 percentage points higher than 2005”

Churn (Blended (annualized)): 39.1% (FY2006) — “Blended annualized churn rate reached 39.1% in 2006, representing an increase of 5.5 percentage points”

Churn (prepaid): 41.5% (Q3 2006) — “annualized prepaid churn rate increased by 3.7 p.p., reaching 41.5%”

Churn (postpaid): 21.8% (Q3 2006) — “For the postpaid segment, churn rates decreased by 5.6 p.p. when compared 2Q06, reaching 21.8%”

Churn (blended annualized): 36.8% (Q3 2006) — “For 3Q06, blended annualized churn rate reached 36.8%, compared to 35.2% and 38.3% registered in 2Q06 and 3Q05”

Churn (Prepaid): 37.8% (Q2 2006 (annualized)) — “the annualized prepaid churn rate increased 4.6 p.p. in relation to 1Q06 reaching 37.8%”

Churn (Postpaid): 27.4% (Q2 2006 (annualized)) — “For the postpaid segment, which accounts for most of the revenues generated, churn rates increased 6.1 p.p. when compared to 1Q06, reaching 27.4% in 2Q06”

Churn (Consolidated): 35.2% (Q2 2006 (annualized)) — “The consolidated annualized churn rate reached 35.2% in 2Q06 against 30.2% recorded in 1Q06”

Churn (blended): 33.6% (2005, annualized) — “As a result, blended annualized churn rate increased 2.8 percentage points in comparison to 2004, amounting to 33.6%”

Churn (postpaid): 22% (2005, annualized) — “The annualized churn rate of the postpaid segment reached 22.0%, in line with the rate for 2004, showing the success of the customer retention programs for this segment”

Churn (prepaid): 33% (Q1 2006) — “annualized prepaid churn rate increased by 1 p.p. reaching 33%”

Churn (postpaid): 21% (Q1 2006) — “For the postpaid segment, churn rates increased by 3 p.p. to 21% when compared to the previous quarter”

Churn (blended annualized): 30% (Q1 2006) — “blended annualized churn rate slightly increased to 30% from the 29% registered in the 4Q05”

Churn (prepaid): 32% (Q4 2005) — “prepaid churn rate decreased to 32% from the 44% registered in the 3Q05”

Churn (postpaid): 18% (Q4 2005) — “postpaid churn rate decreased to 18% when compared to the 22% registered in the previous quarter”

Churn (blended annualized): 29% (Q4 2005) — “blended annualized churn rate decreased to 29% from the 38% registered in the previous quarter”

Churn (Blended (annualized)): 38% (Q3 2005) — “In the third quarter of the year, the blended annualized churn rate increased to 38% from the 34% registered in the previous quarter”

Churn (Postpaid): 22% (Q3 2005) — “The postpaid segment, which accounts for most of the revenues generated, is the segment where we maintain our retention program's best efforts. The success of the Company's retention program can be seen as the postpaid churn rate decreased to 22% when compared to the 25% registered in the previous quarter”

Churn: 34% (Q2 2005) — “the blended annualized churn rate slightly increased to 34% from the 33% registered in the previous quarter”

Churn: 2.6% (FY2004) — “Our average churn rate during the last three years was 3.1% per month in 2002, 2.3% per month in 2003 and 2.6% per month in 2004”

Churn: 33% (Q1 2005) — “For the first quarter of the year, the blended annualized churn rate increased to 33% from the 30% registered in the 4Q04”

Churn (postpaid): 24% (Q1 2005) — “For the postpaid segment, which accounts for most of the revenues generated, churn rates increased to 24% when compared to the 22% registered in the previous quarter.”

Retention rate: 87% (2004) — “achieved a client retention rate of 87%, three percentage points higher than the existing rate (84%)”

Churn (postpaid): 22% (Q4 2004) — “postpaid segment churn rates remained fairly stable at 22% when compared to the 21% registered in the previous quarter”

Churn: 30% (Q4 2004) — “the blended annualized churn rate decreased to 30% from the 34% registered in the 3Q04”

Churn (prepaid): 39% (Q3 2004) — “annualized prepaid churn rate increased to 39% from 34%”

Churn (postpaid): 21% (Q3 2004) — “postpaid segment, churn rates decreased to 21% when compared to the 23% registered in the previous quarter”

Churn (blended): 34% (Q3 2004) — “blended annualized churn rate increased to 34% from the 31% registered in the 2Q04”

Churn (prepaid): 34% (Q2 2004, annualized) — “annualized prepaid churn rate increased to 34% from 30%”

Churn (blended): 31% (Q2 2004, annualized) — “blended annualized churn rate increased to 31% from the 27% registered in the 1Q04”

Churn: 2.3% (2003, monthly) — “Our average churn rate during the last three years increased from 2.5% per month in 2001 to 3.1% per month in 2002 before dropping back to 2.3% per month in 2003.”

Churn (Prepaid): 30% (Q1 2004) — “annualized prepaid churn rate decreased to 30% from 32%”

Churn (Postpaid): 22% (Q1 2004) — “For the postpaid segment, annualized churn rates remained stable for the third consecutive quarter at 22%”

Churn (Combined): 27% (Q1 2004) — “For the first quarter of the year, the combined annualized churn rate decreased to 27% from the 29% registered in the 4Q03”

Churn (prepaid): 31% (FY2003, annualized) — “prepaid churn rates decreased significantly to 31% compared to 42% registered in 2002”

Churn (postpaid): 23% (FY2003, annualized) — “postpaid churn rates have improved considerably, decreasing 7 p.p. to 23% in 2003 from 30% in 2002”

Churn (blended): 28% (FY2003, annualized) — “blended annualized churn rate posted a considerable improvement decreasing to 28% from 37% in 2002”

Churn (blended): 19% (Q3 2003) — “blended annualized churn rate decreased to 19% from the 30% registered in the 2Q03”

Churn (postpaid): 21% (2Q 2003 annualized) — “the annualized churn rate for the 2Q03 decreased to 21% from the 25% registered in the 1Q03”

Churn (prepaid): 34% (2Q 2003 annualized) — “The annualized prepaid churn rate decreased to 34% from the 40% reported for the previous quarter”

Churn (blended): 30% (2Q 2003 annualized) — “the blended annualized churn rate decreased to 30% from the 35% registered in the 1Q03 due to improvements in both postpaid and prepaid churn rates.”

Churn (postpaid): 25% (Q1 2003, annualized) — “For postpaid clients, the annualized churn rate for the 1Q03 decreased to 25% from the 29% registered in the 4Q02.”

Churn: 37% (2002) — “Our average annualized churn rate in 2000, 2001 and 2002 was 25.4%, 29.7% and 37.0%, respectively”

Churn: 3.1% (2002) — “Our average churn rate has increased during the last three years from 2.1% per month in 2000 to 3.1% per month in 2002”

Churn (prepaid): 40% (1Q 2003 annualized) — “The annualized prepaid churn rate during the same period increased to 40% from the 35% reported for the previous quarter.”

Churn (blended): 35% (1Q 2003 annualized) — “the blended churn rate annualized churn rate increased to 35% from the 33% registered in the 4Q02”

Churn (prepaid): 35% (4Q 2002 annualized) — “The annualized prepaid churn rate for the quarter decreased to 35% from the 42% reported for the 3Q02”

Churn (blended): 33% (4Q 2002 annualized) — “the blended churn rate annualized churn rate decreased to 33% from the 37% registered in the 3Q02”

Churn (Prepaid): 42% (Q3 2002) — “The prepaid annualized churn rate for the quarter was 42%.”

Churn (Postpaid): 28% (Q3 2002) — “The postpaid annualized churn rate for 3Q02 decreased to 28% from the 31% reported in the previous quarter.”

Churn: 37% (Q3 2002) — “For the third quarter of 2002, the blended annualized churn rate was 37%.”

Churn (prepaid annualized): 42% (Q3 2002) — “prepaid annualized churn rate for the quarter was 42%”

Churn (postpaid annualized): 28% (Q3 2002) — “postpaid annualized churn rate for 3Q02 decreased to 28% from the 31% reported in the previous quarter”

Churn (blended annualized): 37% (Q3 2002) — “For the third quarter of 2002, the blended annualized churn rate was 37%”

Churn (prepaid annualized): 40% (Q2 2002) — “prepaid annualized churn rate for the quarter was 40%”

Churn (postpaid annualized): 31% (Q2 2002) — “postpaid annualized churn rate for 2Q02 remained fairly stable at 31%”

Churn (blended annualized): 36.3% (Q2 2002) — “For the second quarter of 2002, the blended annualized churn rate was 36.3%”

Churn (contract subscribers): 2.1% (FY2000) — “average monthly contract churn in 1998, 1999 and 2000 was 2.4%, 1.9% and 2.1%, respectively”