NPS Intelligence (beta)

…and Ecuador sales closed in October 5G coverage 78% 1 p.p. q-o-q in core markets Growing Customer Lifetime Value Superior NPS (32) and low churn ***Este documento está clasificado como USO INTERNO por TELEFÓNICA. ***This document is classified as…

…in May, June Argentina (Feb), Peru (April) and signing Colombia (Mar) CUSTOMER focus 348.6m +1.9m q-o-q Improved CLV Strong NPS score (33) Best-in class churn Next Generation NETWORKS Efficiency driven MANAGEMENT Portfolio renewals Mi Movistar in Spain…

Customer focus, next generation networks (y-o-y) ◦ 354m accesses (+9% in FTTH, +1% in contract mobile) ◦ More satisfied and engaged customers (NPS hits new high to 35 score) ◦ Fibre continued expansion to 80.0m PPs (+13%), 75% 5G coverage in core…

…World-class infrastructure Management skills and know-how FCF generation €2.6bn EBITDA growth +1.2% y-o-y +24 NPS Excellent customer satisfaction Digital ecosystem 33 NPS score Most valuable brands Strong position in high-quality core markets…

5G coverage expanded in core mark ets to 71%, 81.6m FTTH PPs ◦ Improved customer engagement, increasingly high NPS (3 4; +2 p.p. q-o-q; +5 p.p. y-o-y) ◦ Best net adds in Spain in 6 years, churn at historic lows (0.8%) ◦ Excellent results in contract,…

…Sustainability ◦ Customer centric approach paying off (NPS 33; +2 p.p. vs Q1). AI hyper-personalised customer interactions ◦ ESG transforming our customer relationships and operational model, translating to long-term value •

…Churn down, NPS up q-o-q • Differentiation through digitalisation & AI •

Sustainability ◦ More satisfied and engaged customers (NPS 31) with AI embracing latest technologies ◦ Leading industry debates, Open Gateway, fair share, balanced regulatory framework ◦ Progress on ESG aspects to build a greener future, help society…

0.7% adj. pay gap Customer centric: 31 NPS +1 pp. y-o-y Balanced and diverse Board: 40% women and 67% independents Directors Zero corruption: 0 confirmed cases FY 23 Leaders in sustainable financing: €18.8bn as of Dec-23;

5G deployment accelerating ◦ Increasing network agility, efficiency, intelligence, quality and sustainability (zero-touch process and AI) ◦ Customers loyalty improved; leading NPS; attractive offerings •

…Long term customer relationships; high NPS, churn under control • CapEx devoted to long term growth; smart capital allocation OIBDA (org. y-o-y) sequential improvement (+2.4 p.p.) •

• Sustained commercial momentum; building long term trust relationships with customers (NPS, chur n) . ◦ Total accesses +4% y-o-y; fibre +16% ; mobile contract +7% ◦ 5G coverage increasing (Spain 85% pop;

…Structurally positioned to offset inflationary pressures 11 Structural advantage; operating in high-inflation LatAm markets for decades Managing top line through pricing power and inflation pass through Improving customer metrics (NPS and churn) T.

15 Accesses (stable y-o-y) improved their performance and NPS remained at high levels (42%, +9 p.p. y-o-y), confirming the quality experience perceived by our customers.

NPS set an all-time high (44%) and reflects the continuous improvement in our customers' experience due to the differential quality of our service.

España' s results in Q4 21 reflected a sequential improvement in commercial activity supported by an improvement in churn (-0.3 p.p. y-o-y) in a more rational market and a record level of customer satisfaction (NPS: 36%).

Customer satisfaction remained at record levels (NPS of 33%) and the already low churn rate further improved year-on-year (-0.1 percentage points).

…19, the trend of sequential improvement in OIBDA continued, and all accesses showed a month-on-month recovery throughout the quarter, thanks to the continued reduction in churn and improved customer satisfaction (record NPS at June 33; +5 year-on-year).

NPS in the four core markets reached a record level of 27% in Q1 21 (+3 p.p. q-o-q and +9 p.p. y-o-y) and the NPS GAP widened to 10 p.p. (+4 p.p. y-o-y), the highest ever since 2018.

FCF x3.0 y-o-y (ex spectrum payments) Smart capital allocation NPS +9 p.p. in core markets B2B revenues+2.8 p.p. vs. Q4 Robust customer metrics ✓ Advancing towards completion of UK JV (preliminary CMA approval) + Telxius Towers; ~€9bn net debt…

NPS increased by 7 p.p. y-o-y to 24% in the four core markets. Enhanced infrastructure The UBB network expanded 6% y-o-y to 134.8m premises passed, of which 61.8m are in the Group’s own network.

Throughout the crisis, Telefónica leveraged its network leadership to further improve customer engagement, reflected in improved churn rates and NPS in our four core markets, and higher customer lifetime across the Group .

NPS 23% (+3 p.p. y-o-y) (3.5 p.p.) (2.5 p.p.) (3.2 p.p.) (5.5 p.p.) (3.9 p.p.) (6.8 p.p.) (5.8 p.p.) (8.2 p.p.) - Accelerated digitalisation; digital channel sales in (7.8 p.p.) (9.9 p.p.) (11.4 p.p.) our 4 core markets up +36% y-o-y Group Spain UK…

Q2 19 ◦ Increased customer satisfaction: record NPS ◦ Enhanced position in the UK through combination of O2 UK and Virgin Media ◦ Aiming for consolidation in Brazil: joint binding offer for Oi mobile assets submitted with TIM and Claro – Reduce exposure…

…Industry leader in NPS offering proposition • Only UK operator offering Netflix, •

11 The NPS (Net Promoter Score) global indicator which measures customer satisfaction, closed 2019 at 21% (+1 p.p. y-o-y). The Group's digital services revenue totalled €2,023m in Q4 (+11.5% y-o-y) and €7,745m in 2019 (+17.1%): – Vídeo revenues (€769m…

In relation with the customer satisfaction in both segments, the Group’s NPS (Net Promoter Score) indicator was 20% at September (+1 p.p. y-o-y).

The Group NPS (Net Promoter Score, indicator to measure customers’ satisfaction with the Company) stood at 20% at the end of June (vs 18% in March).

The NPS at the end of 2018 was 20%.

Churn (Contract mobile (Telefónica Brazil)): 1.1% (H1 2025) — “with churn at very low levels (1.1%), driven by the totalization strategy”

Churn (Broadband (Telefónica Germany)): 1.2% (H1 2025) — “Overall, churn remained low while being slightly up (+0.2 p.p. y-o-y) to 1.2% in the first half of 2025.”

Churn (O2 contract (Telefónica Germany)): 1% (H1 2025) — “O2 contract churn rate remained low and stable at 1.0% despite a highly competitive market”

Churn (fixed broadband (Germany O2)): 1.1% (Q1 2025) — “churn remained low while being slightly up (0.2 p.p. y-o-y) to 1.1% in Q1 25”

Churn (convergent base): 0.9% (Q1 2025) — “supported by a low churn rate (0.9%) which remained stable y-o-y despite the price upgrade in January”

Churn (Telefónica Brazil contract mobile): 1% (FY2024) — “Contract mobile accesses grew by 6.9% year-on-year and reached 49.1 million with net adds of 3.2 million new accesses in 2024, with churn at very low levels (1.0%)”

Churn (Germany): 1.1% (Q3 2024) — “churn +0.2 p.p. y-o-y to 1.1% in Q3”

Churn (Brazil): 1% (Q3 2024) — “Low level churn, 1.0%, in Germany on robust own-brand momentum”

Churn (Spain): 0.8% (Q3 2024) — “churn at historic lows (0.8%)”

Churn (Germany fixed): 1.1% (Q2 2024) — “churn was slightly up by 0.3 p.p. y-o-y to 1.1% in Q2 24”

Churn (Germany O2 contract): 0.9% (Q2 2024) — “O 2 contract churn remained at low levels, 0.9% in Q2 24”

Churn (Brazil mobile): 1% (Q2 2024) — “churn remains low 1.0%”

Churn (Telefónica Germany contract mobile): 1.3% (2022) — “Churn was 1.3% in 2022 (+0.1 p.p. y-o-y) leveraging network and service quality”

Churn (Germany contract mobile): 1.3% (2022, monthly) — “Churn was 1.3% in 2022 (+0.1 p.p. y-o-y)”

Churn (O2 contract mobile (UK)): 0.9% (Q3 2021) — “O2 contract churn remained stable q-o-q and market-leading in Q3 21 at 0.9%”

Churn (Mobile Contract): 1.2% (Q3 2021) — “Contract 1.2%, (0.2 p.p.) improvement y-o-y”

Churn (Mobile (quarterly)): 1.7% (Q3 2021) — “Mobile churn (quarterly) 1.7%, 0.1 p.p. increase y-o-y”

Churn (Convergent): 1.4% (Q3 2021) — “Convergent churn (cumulative YTD) 1.4%, 0.1 p.p. improvement y-o-y”

Churn (overall (excluding UK)): 2.6% (Q3 2021) — “churn levels (excluding UK) contained y-o-y and q-o-q at 2.6% in Q3 21”

Churn (Telefónica UK - Mobile): 1.6% (9M 2020) — “Mobile churn (cumulative YTD) 1.6 % (-0.3 p.p.)”

Churn (Telefónica UK - Mobile): 0.9% (Q3 2020) — “the lowest churn rate in the industry of 0.9%”

Churn (Telefónica Deutschland - O2 contract): 1% (Q3 2020) — “O2 contract churn registered historic low levels, improving by 0.4.p. y-o-y to 1.0% in Q3 20”

Churn (Telefónica España - Convergent): 1.3% (9M 2020) — “Convergent churn for 9M 20 stood at 1.3% (-0.3 p.p. y-o-y)”

Churn (Telefónica Deutschland - Mobile): 4.5% (Q1 2020) — “Contract churn in O2 consumer postpaid stood at 1.3% in Q1 stable y-o-y”

Churn (Telefónica Brasil - Mobile): 1.5% (Q1 2020) — “keeping churn at low levels (1.5%, -0.3 p.p. y-o-y, -0.2 p.p. compared to Q4)”

Churn (Telefónica Deutschland - Contract mobile): 1.3% (Q1 2020) — “Contract churn in O2 consumer postpaid stood at 1.3% in Q1”

Churn (Retail broadband accesses): 1.7% (2018) — “Retail broadband accesses increased by 93.2 thousand accesses in 2018, totaling 6.1 million accesses (+1.5% year-on-year) due to the increase in gross adds (+13.8% year-on-year) and churn stability (1.7%, +0.02 percentage points year-on-year).”

Churn (Movistar Fusión convergent offer): 1.5% (2018) — “In 2018, the consumer "Movistar Fusión" convergent offer churn stood at 1.5%, the same as last year despite the high commercial competition in the market during the year.”

Churn (mobile (Spain)): 1.7% (Q3 2019) — “Mobile churn (quarterly) 1.7% (0.4 p.p.) change”

Churn (mobile (Telefónica Deutschland)): 1.9% (Q3 2019) — “Mobile churn (quarterly) 1.9% (0.2 p.p.) change”

Churn (contract mobile (Telefónica Deutschland)): 1.5% (Q3 2019) — “contract churn stood at 1.5% in Q3 (flat y-o-y)”

Churn (convergent): 1.6% (Q3 2019) — “Convergent churn increased in the quarter (1.6%) due to tariff changes and the end of promotions.”

Churn (Convergent, T. España): 1.5% (Q2 2019) — “Churn rate improved sequentially by 0.2 percentage points to 1.5%”

Churn (Contract, T. UK): 0.9% (Q2 2019) — “maintaining contract churn leadership, which remained at 0.9%”

Churn (Fusión (fixed convergent)): 1.1% (Q2 2014) — “0.2 percentage point sequential improvement in churn to 1.1%”

Churn (Fixed broadband retail): 1.5% (Q2 2014) — “gradual reduction of churn (1.5% in the quarter; -0.2 percentage points compared with the previous quarter)”

Churn (Telefónica Brazil contract): 1.5% (Q1 2014) — “churn (1.5%, a decrease of 0.4 p.p. year-on-year)”

Churn (Telefónica Germany contract): 1.6% (Q1 2014) — “Contract churn reached 1.6% in the first quarter of 2014 (+0.1 p.p. year-on-year)”

Churn (Telefónica Portugal contract): 1.1% (Q1 2014) — “contract churn remained stable at 1.1%, due to the success of 'Refresh' as a retention tool”

Churn (Mobile contract (excl. M2M)): 2.2% (Q1 2014) — “Contract churn, excluding M2M, improved by 0.1 p.p. year-on-year to 2.2%”

Churn (Mobile (total)): 3.5% (Q1 2014) — “Total churn stood at 3.5% in the first three months of 2014, compared to 2.3% in the prior quarter”

Churn (Fiber): 0.6% (Q1 2014) — “fiber customers have higher ARPU (currently, a 10 euros price premium) and lower churn (0.6 times) than ADSL customers”

Churn (Fixed broadband): 1.7% (Q1 2014) — “churn remained stable year-on-year at 1.7% for the period”

Churn (Fusion (mobile contract)): 1.3% (Q1 2014) — “Fusion ARPU amounted to 70.2 euros in the first quarter, virtually stable year-on-year, and churn stood at 1.3% in the period.”

Churn (mobile contract, Telefonica Germany): 1.6% (FY2013) — “Mobile contract churn reached 1.6% in 2013 (+0.1 p.p. year-on-year)”

Churn (Telefónica Spain contract mobile): 1% (2013) — “Contract churn improved by 0.1 percentage points to 1.0% due to the management of its customer base”

Churn (Brazil mobile): 2.3% (FY2013) — “reduction of churn to 2.3% (-0.4 percentage points year-on-year)”

Churn (Mobile contract): 1.6% (FY2013) — “contract churn stood at 1.5% in the quarter and at 1.6% in 2013, down significantly year-on-year (-0.3 percentage points and -0.2 percentage points respectively)”

Churn (Mobile prepay): 3.4% (FY2013) — “Churn stood at 3.5% in the quarter (stable year-on-year) and at 3.4% in 2013 (+0.2 percentage points)”

Churn (Spain mobile): 4.9% (Q1 2013) — “Churn in the first quarter stood at 4.9%”

Churn (Spain mobile total): 3.5% (Q1 2013) — “Churn stood at 3.5%, with contract churn continuing to improve”

Churn (Spain mobile contract): 1.6% (Q1 2013) — “churn (1.6%; -0.2 percentage points year-on-year)”

Churn (Spain mobile total): 3.3% (Q1 2013) — “total churn, stood at 3.3% (+0.6 percentage points year-on-year)”

Churn (Spain mobile contract): 1.5% (Q1 2013) — “Contract churn continued at low levels reaching 1.5% (-0.2 percentage point year-on-year)”

Churn (Spain mobile): 2.2% (Q1 2013) — “Churn remained stable year-on-year at 2.2%”

Churn (Telefónica Germany contract): 0.8% (FY 2012) — “The contract churn rate stood at 0.8% at the end of 2012 (-0.2 percentage points year-on-year)”

Churn (Telefónica Germany): 2.1% (FY 2012) — “Churn stood at 2.1% in 2012, down 0.7 percentage points year-on-year”

Churn (Telefónica Slovakia): 3.8% (FY 2012) — “Churn stood at 3.8% in 2012, up 1.0 percentage points year-on-year”

Churn (Telefónica Czech Republic): 3.6% (FY 2012) — “Churn in 2012 and in the fourth quarter stood at 3.6%, unchanged from the first nine months of 2012”

Churn (Telefónica Ireland): 2.3% (FY 2012) — “Churn stood at 2.3% in the year (2.0% in 2011)”

Churn (Telefónica UK): 2.7% (FY 2012) — “Churn in 2012 stood at 2.7%, slightly up on the previous year (2.6% in 2011)”

Churn (Spain mobile prepay): 3.5% (FY 2012) — “higher churn rate (3.5% in 2012). Contract churn positive trend stood out and continued to improve”

Churn (Spain mobile contract): 1.4% (Q4 2012) — “Contract churn positive trend stood out and continued to improve quarter-on-quarter and stood at 1.4% in the last quarter of 2012”

Churn (Spain mobile): 3.2% (FY 2012) — “churn increase, which stood at 3.2% for the full year (+0.4 percentage points year-on-year)”

Churn: 3.4% (9M 2012) — “Churn stood at 3.4% in the first nine months of the year, with a year-on-year increase of 0.4 percentage points”

Churn: 3.6% (9M 2012) — “Churn in the first nine months and third quarter of the year stood at 3.6%, unchanged from the first half of 2012”

Churn: 2.4% (9M 2012) — “Churn stood at 2.4% in the year to date (2.1% in the same period of 2011)”

Churn (contract): 0.9% (Q3 2012) — “positive trend in contract churn (0.9%), which remains as a market benchmark”

Churn: 2.2% (Q3 2012) — “Churn posted a sequential improvement in the quarter and stood at 2.2% (2.7% in the nine months)”

Churn (contract): 1.6% (9M 2012) — “contract churn maintained a positive performance (1.6%)”

Churn (prepay): 3.3% (9M 2012) — “resulted in a higher churn (3.3% in the first nine months)”

Churn: 3.1% (9M 2012) — “Churn stood at 3.1% in the first nine months of 2012 (+0.3 percentage points year-on-year; 3.2% in the third quarter)”

Churn (TELEFONICA ESPAÑA contract): 1% (H1 2012, monthly) — “Contract churn maintained its low level from the first quarter, decreasing 0.1 percentage points to 1.0% in the first half (1.0% in the second quarter; -0.2 percentage points year-on-year)”

Churn (total mobile): 2.8% (H1 2012) — “Total churn was 0.1 percentage points lower year-on-year to 2.8% (-0.4 percentage points year-on-year)”

Churn: 2.8% (2011) — “The churn rate stood at 2.8% for 2011 (2.9% during the fourth quarter following disconnection of inactive prepay customers in Brazil; +0.3 percentage points year-on-year).”

Churn (fixed-line prepaid): 3.2% (9M 2011) — “During the first nine months of the year, the churn rate stood at 3.2% (+0.2 percentage points year-on-year)”

Churn (fixed-line contract): 2.6% (9M 2011) — “Churn in the first nine months of 2011 stood at 2.6% (+0.6 percentage point year-on-year)”

Churn (mobile contract): 2.8% (9M 2011) — “churn was 2.8% at the end of September 2011 (2.9% for the quarter), and almost flat year-on-year (+0.1 percentage point)”

Churn (mobile prepaid): 2.7% (9M 2011) — “Churn stood at 2.7% in the first nine months of the year, a slight year-on-year increase largely attributable to higher disconnections of inactive or lower value customers”

Churn (Telefónica Peru): 1.6% (H1 2011) — “churn rate that continued being a benchmark in the market (1.6% up to June 2011; +0.1 percentage point year-on-year)”

Churn (Telefónica Argentina): 2.4% (H1 2011) — “Churn was 2.4% in the first half of the year and with churn rate in the contract segment standing out as a market benchmark.”

Churn (Telefónica Vivo): 2.8% (H1 2011) — “Churn stood at 2.8% in the first half, slightly higher year-on-year due to higher churn in the prepay segment.”

Churn (Telefónica mobile): 2.7% (H1 2011) — “Churn at 2.7% in the first half, with significantly lower levels of contract churn.”

Churn (Telefónica España mobile contract): 1.7% (H1 2011) — “positive performance in churn in this segment compared with previous months, at 1.7%”

Churn (Fixed Latinoamérica): 2.8% (Q1 2011) — “The churn rate stood at 2.8% (+1.0 percentage points year-on-year)”

Churn (Mobile (Movistar)): 2.7% (Q1 2011) — “Churn was 2.7% in the quarter, for year-on-year growth of 0.2 percentage points”

Churn (Mobile (España)): 2.4% (Q1 2011) — “The churn rate stood at 2.4% in the first quarter (+0.2 percentage points year-on-year)”

Churn: 2.3% (FY 2010) — “Churn Rate (%) 2.3”

Churn (mobile Brazil contract): 2.7% (FY 2010) — “churn contention, which stood at 2.7% both in the full year and in the quarter, virtually stable versus 2009 (+0.1 percentage points year-on-year)”

Churn (mobile Brazil): 2.5% (FY 2010) — “the focus on a quality customer base, combined with the success of customer loyalty policies was reflected in a stable churn, which stood at 2.5% in 2010”

Churn (overall): 2.3% (FY 2010) — “customer loyalty programmes and the commitment to improving quality kept the churn rate stable year-on-year at 2.3% in 2010”

Churn (Telefónica Group): 2.3% (9M 2010) — “Customer loyalty programs and the commitment to improve quality have kept the churn rate stable period-on-period at 2.3% during the first nine months of the year”

Churn (T.O2 UK contract): 1.1% (9M 10) — “Market leading contract churn at 1.1% in 9M 10”

Churn (Contract): 1.4% (9M 10) — “Contract accounting for 67% of total base with stable churn at 1.4%”

Churn (Total): 2.3% (9M 10) — “Continued churn contention at 2.3% in 9M 10 (flat y-o-y)”

Churn: 2.5% (9M 2010) — “Churn for the first nine months of 2010 stood at 2.5%, unchanged from the same period last year”

Churn (Mexico): 2.2% (H1 2010) — “Improved gross adds & best in class churn rate (2.2% in H1 10)”

Churn (Telefónica Latam): 2.5% (Q2 2010) — “Churn improvement: 2.5% in Q2 10 (-0.2 p.p. y-o-y)”

Churn (Spain contract): 1.4% (H1 2010) — “Churn rate in the contract segment remains well below the blended ratio, at 1.4% both in the first half and in the second quarter”

Churn (Spain wireline): 2.3% (H1 2010) — “The churn rate stood at 2.3% both in the first half and the second quarter, slightly above last year's levels (+0.4 percentage points to June 2009)”

Churn (Vivo): 2.6% (H1 2010) — “Vivo's churn is a market benchmark, standing at 2.6% in the first half, flat vs. the first half of 2009”

Churn (Group): 2.4% (H1 2010) — “First-half churn decreased 0.2 percentage points year-on-year to 2.4%”

Churn (Contract): 1.2% (Q1 10) — “Contract Churn 1.2% 1.1% Q1 09 Q1 10”

Churn (Total organic): 2.3% (Q1 10) — “Total Churn Q1 09 Q1 10 Avg 09 quarterly 2.3% 2.2% 2.3%”

Churn: 2.2% (Q1 2010) — “Total gross adds increased by 16.9% year-on-year and the churn rate improved to reach 2.2% (-0.1 percentage points year-on-year)”

Churn (Telefónica Latinoamérica): 2.4% (Q1 2010) — “the Company made progress on its goal of reducing churn, which stood at 2.4% in the first quarter of 2010, a year-on-year improvement of 0.2 percentage points”

Churn (Telefónica España contract): 1.5% (Q1 2010) — “In the highest-value segments the churn rate remains well below the blended ratio, standing at 1.5% in the contract segment”

Churn (Vivo): 2.5% (FY 2009) — “In a market with high churn levels, due to the growth of SIM only customers, Vivo's churn remains at 2.5%, both for the year overall”

Churn (Contract segment): 1.3% (FY 2009) — “in the highest-value segments churn rate continues to be well below blended ratios, standing at 1.3% in the contract segment in 2009”

Churn: 2.3% (FY 2009) — “The churn rate stood at 2.3% in 2009 (+0.4 percentage points year-on-year)”

Churn (Latin America): 2.5% (9M 2009) — “churn figures, which stood at 2.5% both for the first nine months as a whole and for the third quarter, both 0.1 percentage points down year-on-year”

Churn (Spain broadband): 2.3% (9M 2009) — “churn containment, which fell by 0.4 percentage points quarter-on-quarter to 2.3% (2.5% accumulated in the year), both stable compared to the previous year”

Churn (Spain wireless (contract)): 1.2% (Q3 2009) — “contract churn, which at 1.2% remained significantly lower than the total at the end of September, down 0.1 percentage points from the previous quarter”

Churn (Spain wireless (total)): 2% (Q3 2009) — “Churn stood at 2.0% at the end of September 2009 (+0.2 percentage points year-on-year)”

Churn (Venezuela): 4.4% (H1 2009) — “Churn in the half-year stood at 4.4% (+1.0 percentage points year-on-year)”

Churn (Peru): 3.3% (H1 2009) — “Churn containment, which stood at 3.3% at the end of June (virtually unchanged vs. January-June 2008)”

Churn (Mexico): 1.6% (H1 2009) — “Churn stood at 1.6% in the first half of 2009 (1.5% in the quarter), down 0.3 percentage points year-on-year”

Churn (Brazil (VIVO)): 2.6% (H1 2009) — “Churn stood at 2.6% in the first half of 2009, unchanged from June 2008”

Churn (Spain wireless): 1.9% (H1 2009) — “Churn in the second quarter was stable compared with the previous quarter, standing at 1.9% in the first half, slightly above last year figure (+0.1 percentage points)”

Churn (Vivo): 2.4% (Q1 2009) — “This was reflected in churn at 2.4% for the quarter.”

Churn (Latin America): 2.6% (Q1 2009) — “churn, which stood at 2.6% in the quarter (-0.2 percentage points year-on-year)”

Churn (Spain wireless blended): 1.9% (Q1 2009) — “Blended churn was 1.9% in the quarter, almost flat compared to the first quarter of 2008”

Churn (Telefónica Argentina wireless): 3.2% (Q1 2009) — “Churn stood at 3.2% (0.1 percentage points below March 2008)”

Churn (Telefónica Chile): 1.7% (Q1 2009) — “Churn performance remained positive and stood at 1.7% in the first quarter of the year, 0.3 percentage points lower”

Churn (Vivo Brazil): 2.4% (Q1 2009) — “a 0.3 percentage points year-on-year fall in churn in organic terms, which stood at 2.4% for the quarter”

Churn (Telefónica Latinoamérica mobile): 2.6% (Q1 2009) — “churn , which stood at 2.6% in the quarter (-0.2 percentage points year-on-year)”

Churn (Telefónica España contract segment): 1.4% (Q1 2009) — “The contract segment posted a lower level (1.4% in the first quarter of 2009)”

Churn (Telefónica España wireless): 1.9% (Q1 2009) — “Blended churn was 1.9% in the quarter almost flat compared to the first quarter of 2008”

Churn (Mobile contract, O2 UK): 1.2% (Q1 09) — “Lowest contract churn in the market at 1.2% (-0.2 p.p. vs. Q1 08)”

Churn (Colombia mobile customers): 3.1% (FY2008) — “Churn in 2008 was 3.1% (0.2 percentage points more than a year earlier)”

Churn (Chile mobile customers): 1.8% (FY2008) — “Churn remained at around 1.8% in the full year and the fourth quarter”

Churn (Vivo mobile customers): 2.6% (FY2008) — “In 2008 churn stood at 2.6% (+0.2 percentage points year-on-year in organic terms)”

Churn (Telefónica España mobile customers): 1.9% (FY2008) — “churn in 2008 advanced slightly to 1.9% (+0.1 percentage points versus 2007)”

Churn (O2 UK contract customers): 1.4% (FY2008) — “Contract churn at 1.4% in 2008 (-0.3 p.p. y-o-y)”

Churn (Telefónica Latinoamérica (Colombia)): 3.5% (9M 2008) — “churn in the first nine months stood at 3.5%, improving 0.7 percentage points versus the same period a year earlier”

Churn (Movistar Mexico): 3.2% (9M 2008) — “In cumulative terms, churn stood at 3.2% (0.4 percentage points higher than in the same period in 2007)”

Churn (Movistar Chile): 2% (9M 2008) — “nine-month churn at 2.0% (+0.3 percentage points higher than the first nine months of 2007)”

Churn (wireless contract (Telefónica O2 UK)): 1.3% (Q3 2008) — “Market leading contract churn at 1.3% (-0.4 p.p)”

Churn (wireless contract (Telefónica España)): 1.1% (Q3 2008) — “Stable blended churn rate at 1.8% & contract churn at 1.1% (9M 08 and Q3 08)”

Churn (wireless blended (Telefónica España)): 1.8% (9M 2008) — “Stable blended churn rate at 1.8% & contract churn at 1.1% (9M 08 and Q3 08)”

Churn (Colombia): 3.4% (Q2 2008) — “Churn in the quarter stood at 3.4% (0.5 percentage points lower than in the second quarter of 2007)”

Churn (Peru): 3.3% (Q2 2008) — “Churn in the quarter stood at 3.3% (+0.5 percentage points vs. the second quarter of 2007)”

Churn (Movistar Chile): 1.9% (H1 2008) — “blended churn rate, which stood at 1.9% in both the quarter and the first half, virtually unchanged from 2007”

Churn (Argentina): 2.7% (Q2 2008) — “higher churn rates (2.7%; +1.0 percentage points vs. the second quarter of 2007)”

Churn (Vivo (Brazil)): 2.6% (H1 2008) — “churn increased to 2.6% in the first half (+0.1 percentage points vs. 2007)”

Churn (Telefónica España wireless): 1.8% (H1 2008) — “solid churn performance, which remained virtually unchanged vs. 2007 both in the second quarter and the first half at 1.8%”

Churn (Mobile contract (O2 UK)): 1.4% (Q2 2008) — “Contract churn down to 1.4% in Q2 vs. 1.8% in Q2 07: #1 in the market”

Churn (Wireless (contract)): 1.1% (H1 2008) — “Stable blended churn rate at 1.8% & contract churn at 1.1% (H1 08 and Q2 08)”

Churn (Telefonica Peru): 1.5% (Q3 2007) — “excellent churn rate, which stood at 1.5% in the third quarter of 2007 (0.4 pp lower than Q3 2006)”

Churn (Vivo (Brazil)): 2.2% (Q3 2007) — “Blended churn in the third quarter was 2.2%, down from 2.3% in the second quarter”

Churn (O2 Germany): 1.8% (Q3 2007) — “During the third quarter of 2007 churn was 1.8%, virtually unchanged compared to Q3 2006”

Churn (O2 UK contract): 1.7% (Q3 2007) — “Average monthly contract churn fell to 1.7% in the quarter, from 1.9% in Q3 2006”

Churn (Spain GSM): 2.8% (Q3 2007) — “0.4 percentage points increase in churn to 2.8% in the third quarter of 2007”

Churn (Telefónica Móviles Mexico): 2.9% (Q1 2007) — “churn to continue its positive trend, standing at 2.9% in the first quarter of 2007 (in comparison to 4.2% in the first quarter of 2006)”

Churn (Telefónica Móviles Peru): 1.9% (Q1 2007) — “churn which stood at 1.9%(-0.5 percentage points vs the first quarter of 2006)”

Churn (Telefónica España wireless): 1.8% (Q1 2007) — “This metric stood at 1.8% during the first quarter of the year, slightly down in relation to the same period of 2006 (-0.1 percentage points)”

Churn (Telefónica España contract): 1.1% (Q1 2007) — “drop in contract churn in this quarter in comparison to the first quarter of 2006, which reached 1.1% (-0.2 percentage points)”

Churn (O2 UK): 2.6% (Q1 2007 monthly) — “Blended average monthly churn in the quarter was flat year on year at 2.6%”

Churn (Telefónica Móviles Mexico contract): 2% (FY2006) — “Churn rate reduction in this segment to 2.0% mark (-3.5 p.p. vs. 2005)”

Churn (Telefónica Móviles Mexico): 3.5% (FY2006) — “reaching a yearly rate of 3.5%”

Churn (Telefónica Móviles España overall): 1.74% (FY2006) — “Accumulated churn amounted to 1.74%, slightly below that obtained in 2005”

Churn (Telefónica Móviles España contract): 1% (FY2006) — “highlighting the low 1.0% churn in the contract segment...contract churn...fell to 0.9% in the last quarter (-0.2 percentage points year on year) to give a yearly accumulate of 1.0%”

Churn (Colombia contract): 1.6% (Q3 2006, monthly) — “the churn in this segment, which continued to drop, finishing at 1.6% in the third quarter of 2006”

Churn (México): 3.1% (Q3 2006) — “churn rate continued to show positive trends, improving 3.1% showed in the third quarter of 2006 (compared to 3.9% in both the third quarter of 2005)”

Churn (Vivo Brazil): 2.6% (Q3 2006, monthly) — “a rebound in churn rate of up to 2.6% in the third quarter of 2006 (+0.6 percentage points compared to the third quarter in 2005)”

Churn: 1.76% (Q3 2006, monthly) — “Monthly churn rates for the third quarter of 2006 amounted to 1.76%, in line with that of the same period in 2005 (1.64%)”

Churn (Telefónica Móviles Argentina): 1.5% (H1 2006) — “The blended monthly average churn rate stood at 1.5% for the first half of the year”

Churn (O2 UK contract): 24% (Q2 2006) — “12 month rolling churn was 24%, compared to 31% for the same period last year”

Churn (Telefónica Móviles México): 3.9% (Q2 2006) — “measures adopted to improve the quality of the gross adds led to a sharp improvement in churn rate, to 3.9% in the second quarter of 2006 (vs. 5.3% in the second quarter of 2005)”

Churn (Telefónica Móviles España): 1.6% (Q2 2006) — “the churn rate, which ended the second quarter of 2006 slightly below 1.6% (1.0% in the contact segment), more than 0.1 p.p. lower than in the second quarter of 2005.”

Churn (Spain mobile): 1.9% (Q1 2006) — “This is helping significantly to contain the churn rate, which stood at 1.9% in the first quarter of 2006 vs. 2.0% in the first quarter of 2005”

Churn (contract): 0.6% (Q1 2006) — “contract churn rate in this segment was cut by over 60%”

Churn: 1.9% (Q1 2006) — “churn rate, which stood at 1.9% in the first quarter of 2006 vs. 2.0% in the first quarter of 2005”

Churn: 1.8% (2005) — “TME to contain the churn rate at a 1.8% level in 2005 despite competitors' commercial aggressiveness.”

Churn (Telefónica Móviles España): 1.7% (Q2 2005) — “The upward trend shown by Telefónica Móviles España's churn rate since the beginning of 2004 has eased considerably and stabilized in the second quarter of 2005, to a rate only 0.07 p.p. higher than the second quarter of 2004, and falling 13% vs. the first quarter of 2005, to 1.7% in the second quarter of 2005.”

Churn (Telefonica): 0.9% (9M 2003) — “We would highlight the containment of the churn rate, which declined to 0.9% as of September 2003, 0.2 p.p. lower than the previous year.”

Churn (Telefónica Móviles España (TME)): 0.8% (Q2 2003 (monthly)) — “The company reported a monthly churn rate of 0.8% in the second quarter 2003, slightly lower than the figure recorded in the first quarter”

Churn (TME (Telefónica Móviles Spain)): 0.9% (Q1 2003) — “TME maintains the lowest churn rate among the largest wireless operators in Europe, with a monthly churn rate in the first quarter 2003 below 1%”

Churn (TME): 12% (Q3 2002) — “annual churn rate at September 2002 remained at 12%, 6 p.p. lower than September 2001”