Taboola.com Ltd.
taboola.com ↗In their words
“Our ex-TAC net dollar retention for our existing publishers was 86% for Taboola on a stand-alone basis”
“Our ex-TAC net dollar retention for our publishers was 99% for Taboola on a stand-alone basis”
“Our ex-TAC net dollar retention for our publishers continues to be positive at 106% for Taboola on a standalone basis”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (17)
Net revenue retention (eCommerce): 100% (Q3) — “Well over 100% Net Dollar Retention among top advertisers driving ~75% of eCommerce revenue.”
Net revenue retention (digital property partners): 115% — “Net Dollar Retention2 Growth Has Two Elements...Historically 110-120% on average”
Net revenue retention: 115% (2022) — “Net Dollar Retention...Historically 110-120% on average”
Net revenue retention (existing publishers): 86% (Q3 2022) — “Our ex-TAC net dollar retention for our existing publishers was 86% for Taboola on a stand-alone basis”
Net revenue retention (publishers): 99% (Q2 2022) — “Our ex-TAC net dollar retention for our publishers was 99% for Taboola on a stand-alone basis”
Net revenue retention (existing digital property partners): 110% (historical average) — “Historically 110-120% on average”
Net revenue retention (publishers): 106% (Q1 2022) — “Our ex-TAC net dollar retention for our publishers continues to be positive at 106% for Taboola on a standalone basis”
Net revenue retention: 101% (Q4 2018 - Q3 2020) — “101% Net Dollar Retention over the period Q4 2018 - Q3, 2020”
Net revenue retention: 116% (2021) — “116%NDR in 2021”
Net revenue retention: 110% (Q4 2021) — “Existing digital property partners grew $35 million which translates to net dollar retention of 110%”
Net revenue retention (Publishers (ex-TAC gross profit basis)): 112% (Q3 2021) — “our net dollar retention, or NDR, on an ex-TAC gross profit basis exceeded expectations. It was 112%”
Net revenue retention (existing digital property partners): 109% (Q3 2021) — “Existing digital property partners grew $25 million which translates to net dollar retention (NDR) of 109%”
Net revenue retention (Existing digital property partners): 114% (Q2 2021) — “Existing digital property partners grew $38 million which translates to net dollar retention (NDR) of 114% and reflects strong improvement in yield as well as lower demand in the prior year due to COVID.”
Net revenue retention (strategic merchants): 140% — “140% Net Revenue Retention among strategic merchants”
Net revenue retention: 118% (2020) — “118% NDR in 2020”
Net revenue retention: 101% (Q4 2018 - Q3 2020) — “101% Net Dollar Retention over the period Q4 2018 - Q3, 2020 Excluding Q2-2020 due to expected one-time impact of COVID-19”
Net revenue retention (existing digital property partners): 114% (Q2 2021) — “Existing digital property partners grew $38 million which translates to net dollar retention (NDR) of 114%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.