Subaru
subaru.com ↗In their words
“Subaru earns top ranking in 2026 American Customer Satisfaction Index (ACSI).”
“Subaru retailers achieved the strongest customer retention in the automotive industry last year, according to S&P Global Mobility.”
“Subaru expands trim offerings to retain loyalists and attract new customers.”
NPS disclosures (2)
Subaru earns top ranking in 2026 American Customer Satisfaction Index (ACSI).
Subaru introduces surprise audits for certified shops and studies Net Promoter Score; initial NPS results around 93 percent.
Retention disclosures (4)
Subaru retailers achieved the strongest customer retention in the automotive industry last year, according to S&P Global Mobility.
Subaru expands trim offerings to retain loyalists and attract new customers.
Subaru excluded from latest IHS Markit Automotive Loyalty Awards, suggesting potential decline in customer retention.
Subaru targets 400 body shops for its collision repair program to promote service customer retention at dealerships.
Lighthouse companies in Automotive (makers, dealers, parts)
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.