Sportradar
sportradar.com ↗In their words
“This is reflective in our 117% net retention rate this quarter”
“Total customer attrition in 2021 was less than 1%”
“Achieved a Customer Net Retention Rate of 108% excluding contributions from IMG”
NPS disclosures (1)
Sportradar AG achieves ISO 9001:2015 certification supported by outstanding Customer Effort Score and Satisfaction Rating.
Retention disclosures (27)
Net revenue retention (excluding IMG contributions): 108% (Q1 2026) — “Achieved a Customer Net Retention Rate of 108% excluding contributions from IMG”
Net revenue retention (Top 200 clients (79% of revenue)): 109% (FY2025) — “Customer Net Retention Rate of our top 200 clients, who represent approximately 79% of our revenue, was 109% (excluding any contribution from IMG) in 2025 and 127% in 2024”
Net revenue retention: 109% (FY2025) — “Achieved a Customer Net Retention Rate of 109%”
Net revenue retention: 114% (Q3 2025) — “Achieved a Customer Net Retention Rate of 114%”
Net revenue retention: 117% (Q2 2025) — “Achieved a Customer Net Retention Rate of 117%”
Sportradar reported a customer retention rate of 122% in Q1, alongside 17% revenue growth.
Net revenue retention: 122% (Q1 2025) — “Customer Net Retention Rate of 122% further demonstrates our ability to cross-sell and up-sell to our clients, as well as the market growth in the United States.”
Net revenue retention (top 200 clients): 127% (FY2024) — “Customer Net Retention Rate of our top 200 clients...was 127% in 2024 and 111% in 2023”
Net revenue retention: 126% (Q3 2024) — “Customer Net Retention Rate of 126% increased sequentially and from prior year quarter demonstrating the strength in cross selling and upselling to clients”
Net revenue retention: 117% (Q2 2024) — “The Company's customer Net Retention Rate was 117%, demonstrating the strength in cross selling and upselling to clients, and increasing sequentially.”
Net revenue retention: 116% (Q1 2024) — “The Company's customer Net Retention Rate (NRR) (non-IFRS) was 116% in the first quarter of 2024, compared with 111% in the fourth quarter of fiscal 2023”
Net revenue retention: 111% (Q4 2023) — “The Company's customer Net Retention Rate (NRR) was 111% in the fourth quarter of 2023, demonstrating the Company's strength in cross selling and upselling to its clients.”
Net revenue retention (Top 200 customers): 116% (Q3 2023) — “The Company's customer Net Retention Rate (NRR) was 116% in the third quarter of 2023”
Fitch report notes Sportradar maintained high net revenue retention rate of 120% in 2Q23.
Net revenue retention (Top 200 customers): 120% (Q2 2023) — “The Company's customer Net Retention Ratio (NRR) remained at 120% in the second quarter of 2023”
Net revenue retention: 120% (Q1 2023) — “The Company's customer Net Retention Ratio (NRR) was 120% in the first quarter of 2023, an improvement over the NRR from the fourth quarter of 2022 of 119%.”
Net revenue retention (top 200 customers): 119% (FY2022) — “Net Retention Rate was 119% in 2022 and 125% in 2021”
Churn (top 200 customers): 0.7% (FY2022) — “churn for our top 200 customers has been limited, encompassing 0.7% and 0.4% for the years ended December 31, 2022 and 2021”
Net revenue retention: 117% (Q3 2022) — “This is reflective in our 117% net retention rate this quarter”
Net revenue retention (top 200 customers (trailing twelve months)): 115% (Q2 2022) — “Net Retention Rate, based on the last twelve months, was strong at 115% at the end of the second quarter of 2022 highlighting the continued success of the Company's cross-sell and upsell strategy across its global customer base. For second quarter 2021, the Net Retention Rate was 120%.”
Churn: 1% (FY2021) — “Total customer attrition in 2021 was less than 1%”
Net revenue retention (top 200 customers (trailing twelve months)): 121% (Q1 2022) — “Strong Net Retention Rate, based on the last twelve months, increased to 121% at the end of the first quarter of 2022 compared with 107% the same period in 2021”
Net revenue retention (top 200 customers): 125% (FY2021) — “As of December 31, 2021 and 2020, our Dollar-Based Net Retention Rate was 125% and 113%, respectively.”
Churn (top 200 customers): 0.39% (FY2021) — “Our products are business critical for our customers and historically churn for our top 200 customers has been limited, encompassing 0.39% and 0.65% for the years ended December 31, 2021 and 2020, respectively.”
Net revenue retention: 128% (Q3 2021) — “Strong Dollar-Based Net Retention Rate* of 128% at the end of third quarter of 2021”
Net revenue retention (top 200 customers): 113% (FY2020) — “As of December 31, 2020, our Dollar-Based Net Retention Rate was 113%”
Net revenue retention (top 200 customers): 138% (H1 2021) — “As of June 30, 2021, our Dollar-Based Net Retention Rate was 138%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.