Spark
spark.co.nz ↗In their words
“Spark emphasized NPS as a key metric they live by, unveiling new store designs and self-serve kiosks.”
“Spark reported NPS improvement through AI-driven call optimization, saving approximately two minutes per call.”
“Spark New Zealand's Net Promoter Score increased by 9 to 10 points over two years alongside 8% improvement in journey completion rates.”
NPS disclosures (9)
Spark emphasized NPS as a key metric they live by, unveiling new store designs and self-serve kiosks.
Spark reported NPS improvement through AI-driven call optimization, saving approximately two minutes per call.
Spark New Zealand's Net Promoter Score increased by 9 to 10 points over two years alongside 8% improvement in journey completion rates.
Spark New Zealand doubled its Net Promoter Score over three years as part of digital-first omnichannel strategy.
Spark's wireless broadband has higher NPS than any other broadband product it offers.
Spark reported higher customer satisfaction levels as measured by interaction net promoter score.
Spark New Zealand reported dramatic improvements in customer experience and Net Promoter Scores, and growth in customer numbers in Q4 2018.
Spark New Zealand achieved highest-ever Net Promoter Score with digital as preferred customer channel.
Spark introduced a Net Promoter Score to measure customer satisfaction by comparing net score of detractors.
Retention disclosures (2)
Spark implemented agile work practices with AI and automation to improve customer retention.
Spark raises $25M Series B for customer success platform as executives shift focus to customer retention from acquisition.
Lighthouse companies in Telecom & media
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

