NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  Sonos

Sonos

TechnologyHardware & devicesAudio Equipment HardwareSONO
sonos.com ↗
29
Latest disclosed NPS
4 Jun 2026
6
NPS entries
1 with a number
2020–26
Years covered
6 entries in all

In their words

“And so we're going to continue to try and get more people started that way because we know that if we do that, they're happier customers, their NPS is higher, and we also know that their lifetime value is higher.”
— Patrick Spence, CEO, Sonos · Earnings call, Q1 2024 · 6 Feb 2024 · NI-C2AADC3
“Highest NPS, service on our platform, continues to lead the way in terms of growth with new homes. And we've got some exciting stuff planned to make it even better, that our team's working on.”
— Patrick Spence, CEO, Sonos · Earnings call, Q2 2023 · 11 May 2023 · NI-E837D24
“I am pleased to report that the Net Promoter Score of Sonos Voice Control far exceeds that of the other voice assistance on our platform. SVC, as we call it, caught up to 50% of Alexa total enablements in the U.S. in just 7 months and is trending to…”
— Patrick Spence, CEO, Sonos · Earnings call, Q1 2023 · 8 Feb 2023 · NI-A053527

NPS disclosures (6)

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4 Jun 2026
NPS29

Sonos increased its dealer Net Promoter Score to 29 from 17 by using dealer feedback and NPS data to validate portal design decisions.

— reported by digitalcommerce360.com · 4 Jun 2026 · NI-60678E5
digitalcommerce360.com ↗
27 Sep 2024
NPSProgram

Sonos has experienced negative app reception reflected in declining Net Promoter Score, brand favorability, and purchase intention.

— reported by markets.businessinsider.com · 27 Sep 2024 · NI-DAB1145
markets.businessinsider.com ↗
6 Feb 2024
NPSProgram

And so we're going to continue to try and get more people started that way because we know that if we do that, they're happier customers, their NPS is higher, and we also know that their lifetime value is higher.

— Patrick Spence, CEO, Sonos · Earnings call, Q1 2024 · 6 Feb 2024 · NI-C2AADC3
Earnings call, Q1 2024 ↗
11 May 2023
NPSProgram

Highest NPS, service on our platform, continues to lead the way in terms of growth with new homes. And we've got some exciting stuff planned to make it even better, that our team's working on.

— Patrick Spence, CEO, Sonos · Earnings call, Q2 2023 · 11 May 2023 · NI-E837D24
Earnings call, Q2 2023 ↗
8 Feb 2023
NPSProgram

I am pleased to report that the Net Promoter Score of Sonos Voice Control far exceeds that of the other voice assistance on our platform. SVC, as we call it, caught up to 50% of Alexa total enablements in the U.S. in just 7 months and is trending to…

— Patrick Spence, CEO, Sonos · Earnings call, Q1 2023 · 8 Feb 2023 · NI-A053527
Earnings call, Q1 2023 ↗
24 Sep 2020
NPSProgram

Sonos uses Net Promoter Score and Salesforce CDP for customer data organization.

— reported by mediapost.com · 24 Sep 2020 · NI-7D34265
mediapost.com ↗

Retention disclosures (0)

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No retention figures yet.

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.