Sonos
sonos.com ↗In their words
“And so we're going to continue to try and get more people started that way because we know that if we do that, they're happier customers, their NPS is higher, and we also know that their lifetime value is higher.”
“Highest NPS, service on our platform, continues to lead the way in terms of growth with new homes. And we've got some exciting stuff planned to make it even better, that our team's working on.”
“I am pleased to report that the Net Promoter Score of Sonos Voice Control far exceeds that of the other voice assistance on our platform. SVC, as we call it, caught up to 50% of Alexa total enablements in the U.S. in just 7 months and is trending to…”
NPS disclosures (6)
Sonos increased its dealer Net Promoter Score to 29 from 17 by using dealer feedback and NPS data to validate portal design decisions.
Sonos has experienced negative app reception reflected in declining Net Promoter Score, brand favorability, and purchase intention.
And so we're going to continue to try and get more people started that way because we know that if we do that, they're happier customers, their NPS is higher, and we also know that their lifetime value is higher.
Highest NPS, service on our platform, continues to lead the way in terms of growth with new homes. And we've got some exciting stuff planned to make it even better, that our team's working on.
I am pleased to report that the Net Promoter Score of Sonos Voice Control far exceeds that of the other voice assistance on our platform. SVC, as we call it, caught up to 50% of Alexa total enablements in the U.S. in just 7 months and is trending to…
Sonos uses Net Promoter Score and Salesforce CDP for customer data organization.
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



