SoFi Technologies
sofi.com ↗In their words
“This drove a 30% higher approval rate with the same credit box, leading to a 60% increase in funnel conversion and improved Net Promoter Score, all with zero negative impact on credit quality.”
“SoFi Technologies reported net-product retention rising to 115.4% in Q1, supported by increasing operating leverage.”
“Net Promoter Score (NPS) reached a record 90 in November”
Disclosed NPS over time
Every Net Promoter Score SoFi Technologies has published, by date.
NPS disclosures (14)
Net Promoter Score (NPS) reached a record 90 in November
…(000s) (2) 13.33 % 3,100 2,721 88 % 106 % 14 % Total 100 % 120 % __________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…
…(in thousands) 13.33 % 430 602 140 % 115 % 15 % Total 100 % 100 % __________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…
…Members (in thousands) 13.33% 430 602 140% 115% 15% Total 100% 100% __________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…
…($ in millions) 30 % $ 980 $ 1,010 103 % 100 % 30 % Adjusted EBITDA ($ in millions) 30 % $ 27 $ 30 111 % 110 % 33 % Change in NPS (1) 13.33 % 13 7 54 % 50 % 7 % Net New Total Members (in thousands) 13.33 % 1,190 1,609 135 % 115 % 15 % Net New Total…
As important, we achieved record high personal loan NPS scores, approval and automation rates, as well as record low time-to-fund rates, even as funding volume and revenue hit new highs.
This drove a 30% higher approval rate with the same credit box, leading to a 60% increase in funnel conversion and improved Net Promoter Score, all with zero negative impact on credit quality.
…in millions) 30 % $ 593 $ 621 105 % 118 % 35 % Adjusted EBITDA ($ in millions) 30 % $ (90) $ (45) 150 % 150 % 45 % Change in NPS (1) 13.33 % 35 (4) (11) % 50 % 7 % Net New Total Members 13.33 % 750,000 874,412 117 % 122 % 16 % Net New Total…
…in millions) 30 % $ 593 $ 621 105 % 118 % 35 % Adjusted EBITDA ($ in millions) 30 % $ (90) $ (45) 150 % 150 % 45 % Change in NPS (1) 13.33 % 35 (4) (11) % 50 % 7 % Net New Total Members 13.33 % 750,000 874,412 117 % 122 % 16 % Net New Total…
…in millions) 30 % $ 593 $ 621 105 % 118 % 35 % Adjusted EBITDA ($ in millions) 30 % $ (90) $ (45) 150 % 150 % 45 % Change in NPS (1) 13.33 % 35 (4) (11) % 50 % 7 % Net New Total Members 13.33 % 750,000 874,412 117 % 122 % 16 % Net New Total…
…Members 13.33 % 175,000 313,983 179 % 163 % 22 % Total 100.00 % 125 % _____________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…
…Members 13.33 % 175,000 313,983 179 % 163 % 22 % Total 100.00 % 125 % _____________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…
…Target Performance Adjusted Net Revenue ($ in millions) 30 % $ 593 Adjusted EBITDA ($ in millions) 30 % $ (90) Change in NPS (1) 13.33 % 35 Net New Total Members 13.33 % 750,000 Net New Total Multi-Product Members 13.33 % 175,000 Total 100.00 %…
Company Priority Weighting Adjusted Net Revenue 30 % Adjusted EBITDA 30 % Change in NPS 13.33 % Net New Total Members 13.33 % Net New Total Multi-Product Members 13.33 % Total …
Retention disclosures (2)
SoFi Technologies reported net-product retention rising to 115.4% in Q1, supported by increasing operating leverage.
SoFi employs a 'VIP' customer retention approach, sponsoring events like the Big Ten basketball championship to engage and retain premium customers.
Lighthouse companies in Payments, wealth & financial services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.


