NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Payments, wealth & financial services  /  SoFi Technologies

SoFi Technologies

sofi.com ↗
90
Latest disclosed NPS
10 Apr 2026
14
NPS entries
5 with a number
2018–26
Years covered
16 entries in all

In their words

“This drove a 30% higher approval rate with the same credit box, leading to a 60% increase in funnel conversion and improved Net Promoter Score, all with zero negative impact on credit quality.”
— breed, management, SoFi Technologies · Earnings call, Q2 2021 · 13 Aug 2021
“SoFi Technologies reported net-product retention rising to 115.4% in Q1, supported by increasing operating leverage.”
— reported by seekingalpha.com · 19 Jun 2026
“Net Promoter Score (NPS) reached a record 90 in November”
— reported by sofi.com · 10 Apr 2026

Disclosed NPS over time

Every Net Promoter Score SoFi Technologies has published, by date.

02040608010020212022202335357790

NPS disclosures (14)

Search the database →

10 Apr 2026
NPS90

Net Promoter Score (NPS) reached a record 90 in November

— reported by sofi.com · 10 Apr 2026
sofi.com ↗
28 Apr 2023
NPS7

…(000s) (2) 13.33 % 3,100 2,721 88 % 106 % 14 % Total 100 % 120 % __________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…

— SoFi Technologies · SEC proxy statement · filed 28 Apr 2023
SEC proxy statement ↗
23 May 2022
NPS7

…(in thousands) 13.33 % 430 602 140 % 115 % 15 % Total 100 % 100 % __________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…

— SoFi Technologies · SEC proxy statement · filed 23 May 2022
SEC proxy statement ↗
2 May 2022
NPSProgram

…Members (in thousands) 13.33% 430 602 140% 115% 15% Total 100% 100% __________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…

— SoFi Technologies · SEC 10-K annual report · filed 2 May 2022
SEC 10-K annual report ↗
4 Mar 2022
NPSProgram

…($ in millions) 30 % $ 980 $ 1,010 103 % 100 % 30 % Adjusted EBITDA ($ in millions) 30 % $ 27 $ 30 111 % 110 % 33 % Change in NPS (1) 13.33 % 13 7 54 % 50 % 7 % Net New Total Members (in thousands) 13.33 % 1,190 1,609 135 % 115 % 15 % Net New Total…

— SoFi Technologies · SEC S-1 IPO prospectus · filed 4 Mar 2022
SEC S-1 IPO prospectus ↗
10 Nov 2021
NPSProgram

As important, we achieved record high personal loan NPS scores, approval and automation rates, as well as record low time-to-fund rates, even as funding volume and revenue hit new highs.

— SoFi Technologies · SEC 8-K filing · filed 10 Nov 2021
SEC 8-K filing ↗
13 Aug 2021
NPSProgram

This drove a 30% higher approval rate with the same credit box, leading to a 60% increase in funnel conversion and improved Net Promoter Score, all with zero negative impact on credit quality.

— breed, management, SoFi Technologies · Earnings call, Q2 2021 · 13 Aug 2021
Earnings call, Q2 2021 ↗
14 Jun 2021
NPSProgram

…in millions) 30 % $ 593 $ 621 105 % 118 % 35 % Adjusted EBITDA ($ in millions) 30 % $ (90) $ (45) 150 % 150 % 45 % Change in NPS (1) 13.33 % 35 (4) (11) % 50 % 7 % Net New Total Members 13.33 % 750,000 874,412 117 % 122 % 16 % Net New Total…

— SoFi Technologies · SEC S-1 IPO prospectus · filed 14 Jun 2021
SEC S-1 IPO prospectus ↗
7 May 2021
NPS35

…in millions) 30 % $ 593 $ 621 105 % 118 % 35 % Adjusted EBITDA ($ in millions) 30 % $ (90) $ (45) 150 % 150 % 45 % Change in NPS (1) 13.33 % 35 (4) (11) % 50 % 7 % Net New Total Members 13.33 % 750,000 874,412 117 % 122 % 16 % Net New Total…

— SoFi Technologies · SEC proxy statement · filed 7 May 2021
SEC proxy statement ↗
22 Apr 2021
NPSProgram

…in millions) 30 % $ 593 $ 621 105 % 118 % 35 % Adjusted EBITDA ($ in millions) 30 % $ (90) $ (45) 150 % 150 % 45 % Change in NPS (1) 13.33 % 35 (4) (11) % 50 % 7 % Net New Total Members 13.33 % 750,000 874,412 117 % 122 % 16 % Net New Total…

— SoFi Technologies · SEC S-4/A · filed 22 Apr 2021
SEC S-4/A ↗
1 Apr 2021
NPSProgram

…Members 13.33 % 175,000 313,983 179 % 163 % 22 % Total 100.00 % 125 % _____________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…

— SoFi Technologies · SEC S-4/A · filed 1 Apr 2021
SEC S-4/A ↗
17 Mar 2021
NPSProgram

…Members 13.33 % 175,000 313,983 179 % 163 % 22 % Total 100.00 % 125 % _____________________ (1) “NPS” is defined as “Net Promoter Score” and is a metric commonly used to measure the loyalty or satisfaction of customers to a company or a particular…

— SoFi Technologies · SEC S-4/A · filed 17 Mar 2021
SEC S-4/A ↗
10 Feb 2021
NPS35

…Target Performance Adjusted Net Revenue ($ in millions) 30 % $ 593 Adjusted EBITDA ($ in millions) 30 % $ (90) Change in NPS (1) 13.33 % 35 Net New Total Members 13.33 % 750,000 Net New Total Multi-Product Members 13.33 % 175,000 Total 100.00 %…

— SoFi Technologies · SEC S-4/A · filed 10 Feb 2021
SEC S-4/A ↗
11 Jan 2021
NPSProgram

Company Priority ​ ​ Weighting ​ Adjusted Net Revenue ​ ​ ​ ​ 30 % ​ ​ Adjusted EBITDA ​ ​ ​ ​ 30 % ​ ​ Change in NPS ​ ​ ​ ​ 13.33 % ​ ​ Net New Total Members ​ ​ ​ ​ 13.33 % ​ ​ Net New Total Multi-Product Members ​ ​ ​ ​ 13.33 % ​ ​ Total ​ ​ ​ ​…

— SoFi Technologies · SEC S-4 merger filing · filed 11 Jan 2021
SEC S-4 merger filing ↗

Retention disclosures (2)

Open in the retention database →

19 Jun 2026
Retention115.4%

SoFi Technologies reported net-product retention rising to 115.4% in Q1, supported by increasing operating leverage.

— reported by seekingalpha.com · 19 Jun 2026
seekingalpha.com ↗
13 Mar 2018
Retention

SoFi employs a 'VIP' customer retention approach, sponsoring events like the Big Ten basketball championship to engage and retain premium customers.

— reported by digiday.com · 13 Mar 2018
digiday.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.