NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  Snowflake

Snowflake

TechnologyCloud Data PlatformSNOW
snowflake.com ↗
72
Latest disclosed NPS
26 Jan 2024
10
NPS entries
8 with a number
126%
NRR
27 May 2026
2020–26
Years covered
70 entries in all

In their words

“Net revenue retention rates stabilized at 127%.”
— Mike Scarpelli, Chief Financial Officer, Snowflake · Earnings call, Q3 2025 · 20 Nov 2024
“Our net revenue retention rate exceeded 170% and Snowflake leads the industry with a net promoter score of 72. Snowflake is delivering high growth and operating leverage.”
— Frank Slootman, Chairman and Chief Executive Officer, Snowflake · Earnings call, Q2 2023 · 24 Aug 2022
“While maintaining a net revenue retention rate of 168%, we also generated $23 million of adjusted free cash flow”
— Frank Slootman, Chairman and Chief Executive Officer, Snowflake · Earnings call, Q1 2022 · 26 May 2021

Disclosed NPS over time

Every Net Promoter Score Snowflake has published, by date.

70802021202220237171717171727272

NPS disclosures (10)

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25 Aug 2026
NPSProgram

Snowflake's Net Promoter Score is growing sequentially and year over year.

— reported by investing.com · 25 Aug 2026
investing.com ↗
26 Jan 2024
NPS72

Snowflake earned a Net Promoter Score of 72 in 2022, significantly outperforming competing cloud vendors averaging 21.

— reported by finance.yahoo.com · 26 Jan 2024
finance.yahoo.com ↗
2 May 2023
NPS72

Snowflake achieves Net Promoter Score of 72 and 158% worldwide net revenue retention in EMEA growth period.

— reported by tradearabia.com · 2 May 2023
tradearabia.com ↗
4 Dec 2022
NPSProgram

Snowflake has one of the highest net promoter scores of all companies, cited as an indicator of excellent stock performance.

— reported by nasdaq.com · 4 Dec 2022
nasdaq.com ↗
24 Aug 2022
NPS72

Our net revenue retention rate exceeded 170% and Snowflake leads the industry with a net promoter score of 72. Snowflake is delivering high growth and operating leverage.

— Frank Slootman, Chairman and Chief Executive Officer, Snowflake · Earnings call, Q2 2023 · 24 Aug 2022
Earnings call, Q2 2023 ↗
30 May 2021
NPS71

Snowflake boasts a net promoter score of 71, demonstrating high customer satisfaction.

— reported by fool.com · 30 May 2021
fool.com ↗
24 Sep 2020
NPS71

Snowflake reports Net Promoter Score of 71 at IPO, comparable to Apple and Tesla.

— reported by investorplace.com · 24 Sep 2020
investorplace.com ↗
14 Sep 2020
NPS71

In May 2020, we achieved a Net Promoter Score (NPS) of 71. NPS is a third-party measurement of the willingness of customers to recommend a company’s products or services to other potential customers.

— Snowflake · SEC S-1 IPO prospectus · filed 14 Sep 2020
SEC S-1 IPO prospectus ↗
8 Sep 2020
NPS71

In May 2020, we achieved a Net Promoter Score (NPS) of 71. NPS is a third-party measurement of the willingness of customers to recommend a company’s products or services to other potential customers.

— Snowflake · SEC S-1 IPO prospectus · filed 8 Sep 2020
SEC S-1 IPO prospectus ↗
24 Aug 2020
NPS71

In May 2020, we achieved a Net Promoter Score (NPS) of 71. NPS is a third-party measurement of the willingness of customers to recommend a company’s products or services to other potential customers.

— Snowflake · SEC S-1 IPO prospectus · filed 24 Aug 2020
SEC S-1 IPO prospectus ↗

Retention disclosures (60)

Open in the retention database →

10 Oct 2026
Retention

Analyst discusses Snowflake's net revenue retention metric alongside product acquisitions and pipeline.

— reported by seekingalpha.com · 10 Oct 2026
seekingalpha.com ↗
3 Oct 2026
Retentionup

Snowflake reported that retention remained a key support for its consumption model, with strong net revenue retention.

— reported by finance.yahoo.com · 3 Oct 2026
finance.yahoo.com ↗
8 Sep 2026
Retention126%

Snowflake's net revenue retention rate held steady at 126%, with consumption-driven growth from AI workloads cited as key driver of product revenue forecast.

— reported by finance.yahoo.com · 8 Sep 2026
finance.yahoo.com ↗
3 Sep 2026
Retention125%

Snowflake reported a net revenue retention rate of 125% at the end of fiscal 2026.

— reported by market.us · 3 Sep 2026
market.us ↗
3 Sep 2026
Retention

Snowflake's fiscal 2027 performance featured product revenue growth of 34% year-over-year with net revenue retention being a key watched metric.

— reported by finance.yahoo.com · 3 Sep 2026
finance.yahoo.com ↗
28 Aug 2026
Retention124%

Snowflake reported a net revenue retention rate of 124% in Q1 2026 earnings.

— reported by 247wallst.com · 28 Aug 2026
247wallst.com ↗
1 Aug 2026
Retention126%

Snowflake reported Q1 FY2027 results with 126% net revenue retention, 33.5% revenue growth, and 12% adjusted EBIT margin, beating consensus.

— reported by seekingalpha.com · 1 Aug 2026
seekingalpha.com ↗
31 Jul 2026
Retention150%

Snowflake reports net revenue retention of 150%, indicating existing customers are increasing spending.

— reported by finance.yahoo.com · 31 Jul 2026
finance.yahoo.com ↗
22 Jul 2026
Retention126%

Snowflake reports net revenue retention rose to 126% alongside 38% year-over-year growth in net new customer additions.

— reported by tikr.com · 22 Jul 2026
tikr.com ↗
18 Jul 2026
Retentionup

Snowflake's Net Revenue Retention above 100% demonstrates strong expansion revenue and customer growth.

— reported by youtube.com · 18 Jul 2026
youtube.com ↗
17 Jul 2026
Retention124%

Snowflake reports net revenue retention fell from 174% to 124% but shows recovery in growth for first time in Q1 FY2027.

— reported by seekingalpha.com · 17 Jul 2026
seekingalpha.com ↗
2 Jul 2026
Retention125%

Snowflake reports net revenue retention of 125% in Q4 earnings.

— reported by msn.com · 2 Jul 2026
msn.com ↗
30 Jun 2026
Retentionup

Snowflake's net revenue retention rate improved after stalling for the past two quarters.

— reported by seekingalpha.com · 30 Jun 2026
seekingalpha.com ↗
30 Jun 2026
Retention126%

Snowflake reported net revenue retention of 126% in Q1, up one percentage point sequentially, indicating strong customer expansion.

— reported by seekingalpha.com · 30 Jun 2026
seekingalpha.com ↗
12 Jun 2026
Retention124%

Snowflake reports net revenue retention of 124% as ARR grows to $5.4 billion in 2026.

— reported by tech-insider.org · 12 Jun 2026
tech-insider.org ↗
9 Jun 2026
Retention126%

Snowflake reported revenue growth of 34% year-over-year and a robust net revenue retention rate of 126%, underscoring expanding enterprise wallet share.

— reported by finance.yahoo.com · 9 Jun 2026
finance.yahoo.com ↗
3 Jun 2026
Retention105%

Snowflake's net retention hit 105%, supporting revenue growth assumptions.

— reported by tikr.com · 3 Jun 2026
tikr.com ↗
27 May 2026
NRR126%

Net revenue retention: 126% (Q1 FY2027) — “Net revenue retention rate of 126%”

— Snowflake · SEC 8-K filing · filed 27 May 2026
SEC 8-K filing ↗
23 May 2026
Retention125%

Snowflake reported a 125% net revenue retention rate in the previous fiscal quarter, validating customer expansion and platform adoption.

— reported by seekingalpha.com · 23 May 2026
seekingalpha.com ↗
16 May 2026
Retention150%

Snowflake net dollar retention is 150%, the highest in large-cap software history, with management lifting full-year revenue guidance to 71% growth.

— reported by heygotrade.com · 16 May 2026
heygotrade.com ↗
15 May 2026
Retention125%

Snowflake maintains strong net revenue retention at 125% in Q4, indicating existing customers are spending significantly more than a year prior.

— reported by seekingalpha.com · 15 May 2026
seekingalpha.com ↗
8 May 2026
Retentionup

Snowflake remains a high-quality platform with excellent net revenue retention and improving customer expansion metrics, though growth has slowed.

— reported by tipranks.com · 8 May 2026
tipranks.com ↗
25 Feb 2026
NRR125%

Net revenue retention: 125% (Q4 FY2026) — “Net revenue retention rate of 125%”

— Snowflake · SEC 8-K filing · filed 25 Feb 2026
SEC 8-K filing ↗
10 Nov 2025
Retention125%

Snowflake reports net revenue retention of 125%, down from 150% pandemic-era levels, reflecting deep customer loyalty.

— reported by simplywall.st · 10 Nov 2025
simplywall.st ↗
20 Sep 2025
Retention125%

Snowflake reports 125% net revenue retention rate, indicating strong customer loyalty and expansion.

— reported by theglobeandmail.com · 20 Sep 2025
theglobeandmail.com ↗
7 Sep 2025
Retention125%

Snowflake reported a net retention rate of 125%, reflecting strong customer loyalty and expansion, with 533 new customers added.

— reported by msn.com · 7 Sep 2025
msn.com ↗
27 Aug 2025
NRR125%

Net revenue retention: 125% (Q2 FY2026 (July 31, 2025)) — “Net revenue retention rate was 125% as of July 31, 2025”

— Snowflake · SEC 8-K filing · filed 27 Aug 2025
SEC 8-K filing ↗
30 Jun 2025
Retentionup

Snowflake's remaining performance obligations reached $6.7 billion (+34% year-over-year), signaling strong customer retention.

— reported by ainvest.com · 30 Jun 2025
ainvest.com ↗
21 May 2025
NRR124%

Net revenue retention: 124% (Q1 FY2026 (April 30, 2025)) — “Net revenue retention rate of 124% as of April 30, 2025”

— Snowflake · SEC 8-K filing · filed 21 May 2025
SEC 8-K filing ↗
26 Feb 2025
NRR126%

Net revenue retention: 126% (Q4 FY2025 (January 31, 2025)) — “Net revenue retention rate was 126% as of January 31, 2025”

— Snowflake · SEC 8-K filing · filed 26 Feb 2025
SEC 8-K filing ↗
1 Dec 2024
Retention127%

Snowflake's DBNR remained stable at 127%, signaling improved customer retention after sequential declines.

— reported by insidermonkey.com · 1 Dec 2024
insidermonkey.com ↗
20 Nov 2024
NRR127%

Net revenue retention: 127% (Q3 2025) — “Net revenue retention rates stabilized at 127%.”

— Mike Scarpelli, Chief Financial Officer, Snowflake · Earnings call, Q3 2025 · 20 Nov 2024
Earnings call, Q3 2025 ↗
21 Aug 2024
NRR127%

Net revenue retention: 127% (Q2 FY2025 (ended July 31, 2024)) — “Net revenue retention rate was 127% as of July 31, 2024”

— Snowflake · SEC 8-K filing · filed 21 Aug 2024
SEC 8-K filing ↗
22 May 2024
NRR128%

Net revenue retention: 128% (Q1 FY2025 (ended April 30, 2024)) — “Net revenue retention rate of 128%”

— Snowflake · SEC 8-K filing · filed 22 May 2024
SEC 8-K filing ↗
26 Mar 2024
NRR158%

Net revenue retention: 158% (FY2023 (January 31, 2023)) — “net revenue retention rate of 131% and 158% as of January 31, 2024 and 2023, respectively”

— Snowflake · SEC 10-K annual report · filed 26 Mar 2024
SEC 10-K annual report ↗
20 Mar 2024
Retention158%

Snowflake's net revenue retention (NRR) was 158%, indicating existing customers increased total spend by 58% year-over-year.

— reported by cnbc.com · 20 Mar 2024
cnbc.com ↗
28 Feb 2024
NRR131%

Net revenue retention: 131% (Q4 FY2024 (ended January 31, 2024)) — “Net revenue retention rate was 131% as of January 31, 2024”

— Snowflake · SEC 8-K filing · filed 28 Feb 2024
SEC 8-K filing ↗
29 Nov 2023
NRR135%

Net revenue retention: 135% (Q3 FY2024) — “Net revenue retention rate was 135% as of October 31, 2023.”

— Snowflake · SEC 8-K filing · filed 29 Nov 2023
SEC 8-K filing ↗
23 Aug 2023
NRR142%

Net revenue retention: 142% (Q2 FY2024) — “Net revenue retention rate was 142% as of July 31, 2023.”

— Snowflake · SEC 8-K filing · filed 23 Aug 2023
SEC 8-K filing ↗
24 May 2023
NRR151%

Net revenue retention: 151% (Q1 FY2024) — “Net revenue retention rate of 151% as of April 30, 2023.”

— Snowflake · SEC 8-K filing · filed 24 May 2023
SEC 8-K filing ↗
1 Mar 2023
NRR158%

Net revenue retention: 158% (Q4 FY2023) — “Net revenue retention rate was 158% as of January 31, 2023.”

— Snowflake · SEC 8-K filing · filed 1 Mar 2023
SEC 8-K filing ↗
30 Nov 2022
NRR165%

Net revenue retention: 165% (Q3 FY2023) — “Net revenue retention rate was 165% as of October 31, 2022.”

— Snowflake · SEC 8-K filing · filed 30 Nov 2022
SEC 8-K filing ↗
25 Aug 2022
Retention171%

Snowflake reported net revenue retention rate of 171% as of July 31, 2022.

— reported by yahoo.com · 25 Aug 2022
yahoo.com ↗
24 Aug 2022
NRR171%

Net revenue retention: 171% (Q2 FY2023) — “Net revenue retention rate was 171% as of July 31, 2022.”

— Snowflake · SEC 8-K filing · filed 24 Aug 2022
SEC 8-K filing ↗
7 Aug 2022
Retentionup

Snowflake reports customer retention that is vastly above average, though remaining high as valuation has normalized.

— reported by cmswire.com · 7 Aug 2022
cmswire.com ↗
27 May 2022
NRR177%

Net revenue retention: 177% (FY2022 Q4) — “NET REVENUE RETENTION RATE 177% Our net revenue retention rate reached 177%”

— Snowflake · SEC proxy statement · filed 27 May 2022
SEC proxy statement ↗
25 May 2022
NRR174%

Net revenue retention: 174% (Q1 FY2023) — “Net revenue retention rate of 174% as of April 30, 2022.”

— Snowflake · SEC 8-K filing · filed 25 May 2022
SEC 8-K filing ↗
4 Mar 2022
Retentionup

Snowflake reported very strong customer retention and a noticeable increase in large customers in Q4 earnings.

— reported by thestreet.com · 4 Mar 2022
thestreet.com ↗
2 Mar 2022
NRR178%

Net revenue retention: 178% (Q4 FY2022) — “Net revenue retention rate was 178% as of January 31, 2022.”

— Snowflake · SEC 8-K filing · filed 2 Mar 2022
SEC 8-K filing ↗
1 Dec 2021
NRR173%

Net revenue retention: 173% (Q3 FY2022) — “Net revenue retention rate of 173%”

— Snowflake · SEC 8-K filing · filed 1 Dec 2021
SEC 8-K filing ↗
28 Aug 2021
Retention169%

Snowflake reported a net revenue retention rate of 169% for Q2, reflecting spend from existing customers this year compared to last year.

— reported by fool.com · 28 Aug 2021
fool.com ↗
25 Aug 2021
NRR169%

Net revenue retention: 169% (Q2 FY2022) — “Net revenue retention rate of 169%”

— Snowflake · SEC 8-K filing · filed 25 Aug 2021
SEC 8-K filing ↗
9 Aug 2021
Retention160%

Snowflake reports net revenue retention rate exceeding 160%, demonstrating strong client retention.

— reported by fool.com · 9 Aug 2021
fool.com ↗
26 May 2021
NRR168%

Net revenue retention: 168% (Q1 2022) — “While maintaining a net revenue retention rate of 168%, we also generated $23 million of adjusted free cash flow”

— Frank Slootman, Chairman and Chief Executive Officer, Snowflake · Earnings call, Q1 2022 · 26 May 2021
Earnings call, Q1 2022 ↗
4 Mar 2021
Retention162%

Snowflake reported a net revenue retention rate of 162% with 4,139 total customers.

— reported by marketwatch.com · 4 Mar 2021
marketwatch.com ↗
3 Mar 2021
NRR168%

Net revenue retention: 168% (FY2021 Q4) — “Net revenue retention rate of 168% as of January 31, 2021”

— Snowflake · SEC 8-K filing · filed 3 Mar 2021
SEC 8-K filing ↗
3 Dec 2020
Retention162%

Snowflake reported net revenue retention rate of 162% as of October 31, 2020, in Q3 fiscal 2021 earnings.

— reported by businesswire.com · 3 Dec 2020
businesswire.com ↗
2 Dec 2020
NRR162%

Net revenue retention: 162% (Q3 FY2021) — “Net revenue retention rate of 162%”

— Snowflake · SEC 8-K filing · filed 2 Dec 2020
SEC 8-K filing ↗
8 Sep 2020
Retentionup

Snowflake customers characterized as sticky with strong customer retention rates.

— reported by techbullion.com · 8 Sep 2020
techbullion.com ↗
24 Aug 2020
NRR158%

Net revenue retention: 158% (July 31, 2020) — “net revenue retention rate, which was 158% as of July 31, 2020”

— Snowflake · SEC S-1 IPO prospectus · filed 24 Aug 2020
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.