NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Health insurers & care providers  /  SmileDirectClub, Inc.

SmileDirectClub, Inc.

smiledirectclub.com ↗
55
Latest disclosed NPS
28 Feb 2023
8
NPS entries
8 with a number
2019–23
Years covered
8 entries in all

In their words

“Our commitment to a superior customer experience has produced an average net promoter score of 55 since inception. More than 66% of our customers surveyed are promoters of our SmileShop experience to friends and approximately 20% of our customers today…”
— SmileDirectClub, Inc. · SEC 10-K annual report · filed 28 Feb 2023
“Our commitment to member experience has produced an average net promoter score of 55 since inception. More than 66% of our members surveyed are promoters of our SmileShop experience to friends and approximately 20% of our members today come through…”
— SmileDirectClub, Inc. · SEC 10-K annual report · filed 1 Mar 2022
“Our commitment to member experience has produced an average net promoter score of 45 since inception. More than 66% of our members surveyed are promoters of our SmileShop experience to friends and approximately 22% of our members today come through…”
— SmileDirectClub, Inc. · SEC 10-K annual report · filed 12 Mar 2021

Disclosed NPS over time

Every Net Promoter Score SmileDirectClub, Inc. has published, by date.

4050602020202120225757575753455555

NPS disclosures (8)

Search the database →

28 Feb 2023
NPS55

Our commitment to a superior customer experience has produced an average net promoter score of 55 since inception. More than 66% of our customers surveyed are promoters of our SmileShop experience to friends and approximately 20% of our customers today…

— SmileDirectClub, Inc. · SEC 10-K annual report · filed 28 Feb 2023
SEC 10-K annual report ↗
1 Mar 2022
NPS55

Our commitment to member experience has produced an average net promoter score of 55 since inception. More than 66% of our members surveyed are promoters of our SmileShop experience to friends and approximately 20% of our members today come through…

— SmileDirectClub, Inc. · SEC 10-K annual report · filed 1 Mar 2022
SEC 10-K annual report ↗
12 Mar 2021
NPS45

Our commitment to member experience has produced an average net promoter score of 45 since inception. More than 66% of our members surveyed are promoters of our SmileShop experience to friends and approximately 22% of our members today come through…

— SmileDirectClub, Inc. · SEC 10-K annual report · filed 12 Mar 2021
SEC 10-K annual report ↗
10 Mar 2020
NPS53

Our commitment to member experience has produced an average net promoter score of 53 since inception. More than 95% of our members surveyed would recommend our SmileShop experience to friends and over 20% of our members today come through referrals.

— SmileDirectClub, Inc. · SEC 10-K annual report · filed 10 Mar 2020
SEC 10-K annual report ↗
30 Oct 2019
NPS57

SmileDirectClub has a Net Promoter Score of 57, significantly above the dental industry average of 1.

— reported by fool.com · 30 Oct 2019
fool.com ↗
9 Sep 2019
NPS57

Our average net promoter score of 57 since inception, compared to an average net promoter score of 1 for the entire dental industry (according to West Monroe Partners), and our average rating of 4.9 out of 5 from over 100,000 member reviews on our…

— SmileDirectClub, Inc. · SEC S-1 IPO prospectus · filed 9 Sep 2019
SEC S-1 IPO prospectus ↗
3 Sep 2019
NPS57

Our average net promoter score of 57 since inception, compared to an average net promoter score of 1 for the entire dental industry (according to West Monroe Partners), and our average rating of 4.9 out of 5 from over 100,000 member reviews on our…

— SmileDirectClub, Inc. · SEC S-1 IPO prospectus · filed 3 Sep 2019
SEC S-1 IPO prospectus ↗
16 Aug 2019
NPS57

Our average net promoter score of 57 since inception, compared to an average net promoter score of 1 for the entire dental industry (according to West Monroe Partners), and our average rating of 4.9 out of 5 from over 100,000 member reviews on our…

— SmileDirectClub, Inc. · SEC S-1 IPO prospectus · filed 16 Aug 2019
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.