SK Telecom Co., Ltd.
In their words
“Churn rate also maintained the lowest level at around 1.2%”
“In 2025, the monthly churn rate in our wireless telecommunications business ranged from 0.7% to 2.3%, with an average monthly churn rate of 1.1%, which increased from 0.8% in 2024”
“SK Telecom managed to record an annual churn rate of 0.9% in 2025”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (61)
Churn (SK Telecom wireless telecommunications): 1.1% (FY2025) — “In 2025, the monthly churn rate in our wireless telecommunications business ranged from 0.7% to 2.3%, with an average monthly churn rate of 1.1%, which increased from 0.8% in 2024”
Churn (Wireless): 0.9% (FY2025) — “SK Telecom managed to record an annual churn rate of 0.9% in 2025”
Churn (wireless telecommunications): 0.8% (2024, monthly) — “In 2024, the monthly churn rate in our wireless telecommunications business ranged from 0.8% to 0.9%, with an average monthly churn rate of 0.8%, which remained unchanged compared to 2023.”
Churn (Wireless): 0.8% (FY 2024) — “SK Telecom recorded an annual churn rate of 0.8% in 2024, mainly reflecting its innovations in distribution channels and rational market operations.”
Churn (Wireless telecommunications): 0.8% (2023 (average monthly)) — “In 2023, the monthly churn rate in our wireless telecommunications business ranged from 0.7% to 0.9%, with an average monthly churn rate of 0.8%, which remained unchanged compared to 2022”
Churn (Wireless): 0.8% (FY2023) — “The Company recorded an annual churn rate of 0.8% in 2023”
Churn (Wireless telecommunications): 0.8% (2022) — “In 2022, the monthly churn rate in our wireless telecommunications business ranged from 0.6% to 1.0%, with an average monthly churn rate of 0.8%”
Churn (MNO subscribers): 0.7% (FY2022) — “The Company maintained a record low annual churn rate of 0.7% in 2022, mainly attributable to innovations in distribution channels and rational market operations”
Churn (wireless telecommunications): 0.8% (FY2021) — “In 2021, the monthly churn rate in our wireless telecommunications business ranged from 0.7% to 0.9%, with an average monthly churn rate of 0.8%, which decreased from 1.2% in 2020.”
Churn (wireless): 1.2% (2020) — “Average Monthly Churn Rate 1.2 %”
Churn (SK Telecom MNO (monthly)): 0.9% (2020) — “The Company achieved a record low annual churn rate of 0.9% in 2020”
Churn (postpaid (excluding MVNO)): 0.9% (Q2 2020) — “The churn rate remained relatively stable at a record low of 0.9% (excluding MVNO subscribers)”
Churn: 0.9% (Q1 2020) — “The churn rate remained relatively stable at a record low of 0.9% (excluding MVNO subscribers).”
Churn (SK Telecom - MNO (excluding MVNO)): 1% (FY2019) — “the Company achieved a record low annual churn rate of 1.0% in 2019”
Churn (Wireless): 1.2% (2019) — “Average Monthly Churn Rate 1.2%”
Churn (wireless (excluding MVNO)): 1% (Q3 2019) — “The churn rate remained relatively stable at a record low of 1.0% (excluding MVNO subscribers).”
Churn (wireless (excluding MVNO)): 0.9% (Q2 2019) — “The churn rate remained relatively stable at a record low of 0.9% (excluding MVNO subscribers).”
Churn (wireless): 1.17% (Q1 2019) — “The annual churn rate remained relatively stable at a record low of 1.17%.”
Churn (Wireless): 1.2% (2018) — “The Company achieved a record low annual churn rate of 1.2% as a result of the stabilization of the market”
Churn: 1.2% (Q3 2018) — “Churn rate also maintained the lowest level at around 1.2%”
Churn (Wireless): 1.2% (Q2 2018) — “In the second quarter of 2018, the average monthly churn rate was 1.2%.”
Churn (Wireless): 1.3% (Q1 2018) — “In the first quarter of 2018, the average monthly churn rate was 1.3%.”
Churn (wireless): 1.4% (2017) — “In 2017, the average monthly churn rate was 1.4%”
Churn (wireless subscribers): 1.5% (FY2017) — “Average Monthly Churn Rate (15) 1.5 % 1.5 % 1.5 % 2.0 % 2.3 %”
Churn (wireless): 1.5% (Q1 2017) — “For the three months ended March 31, 2017, the average monthly churn rate was 1.5%.”
Churn (wireless): 1.4% (monthly average, 2016) — “For the twelve months ended December 31, 2016, the average monthly churn rate was 1.4%, a record low since 2004”
Churn (wireless subscribers): 1.5% (FY2016) — “Average Monthly Churn Rate (16) 1.5 % 1.5 % 2.0 % 2.3 % 2.6 %”
Churn: 1.4% (9M 2016, monthly) — “For the nine months ended September 30, 2016, the average monthly churn rate was 1.4%, a record low since 2004”
Churn (wireless): 1.5% (FY2015) — “In 2015, the monthly churn rate in our wireless telecommunications business...average monthly churn rate of 1.5%, which was a decrease from 2.0% in 2014”
Churn (wireless telecommunications business): 2% (FY2014) — “In 2014, the churn rate in our wireless telecommunications business ranged from 1.7% to 2.3%, with an average churn rate of 2.0%, which was a decrease from 2.3% in 2013”
Churn (SK Telecom (cellular)): 1.96% (FY2014) — “Monthly Churn Rate (%) 1.96 % 2.3 % -0.34 %p”
Churn (wireless business): 2.3% (FY2013) — “In 2013, the churn rate in our wireless business ranged from 1.9% to 2.9%, with an average churn rate of 2.3%, which was a decrease from 2.6% in 2012”
Churn (wireless): 2.6% (FY2012 (monthly average)) — “Average Monthly Churn Rate(16) 2.6 % 2.7 % 2.7 % 2.7 % 2.7 %”
Churn (Wireless): 2.7% (FY2011) — “Average Monthly Churn Rate 2.6 % 2.7 % 2.7 % 2.7 % 2.7 % 2.7 %”
Churn (SK Telecom wireless): 2.7% (FY2010) — “Average Monthly Churn Rate(19) 2.0 % 2.6 % 2.7 % 2.7 % 2.7 % 2.7 %”
Churn: 2.7% (FY2010) — “Monthly churn rate 2.7 % 2.6 % 0.1 %p”
Churn (wireless): 2.7% (FY2009) — “average monthly churn rate of 2.7% for 2009”
Churn (SK Telecom): 2.6% (2009, monthly) — “Monthly churn rate 2.60 % 2.70 % -0.1 %p”
Churn: 2.7% (2008, monthly) — “average churn rate of 2.7%, compared to an average churn rate of 2.6% in 2007”
Churn: 2.6% (FY2007) — “Average Monthly Churn Rate (16) 1.2% 1.7% 1.8% 2.0% 2.6% 2.6%”
Churn: 2.3% (Q3 2007) — “Monthly Churn Rate 2.3 %”
Churn: 2.5% (August 2007) — “Monthly Churn Rate 2.5 %”
Churn: 1.3% (Q2 2007) — “Monthly Churn Rate 1.3 %”
Churn (wireless): 2% (FY2006) — “Average Monthly Churn Rate (15) 1.4% 1.2% 1.7% 1.8% 2.0% 2.0%; average churn rate of 2.0% for 2006, compared to an average churn rate of 1.8% for 2005”
Churn: 2.6% (Q1 2007) — “Monthly churn rate 2.6 % 2.1 % 0.5 %p”
Churn: 2.1% (monthly) — “Monthly Churn Rate 2.1 %”
Churn: 1.7% (Q1 2007) — “Monthly Churn Rate 1.7 %”
Churn (SK Telecom wireless monthly): 1.8% (2005) — “For the year ended December 31, 2005, we had 5,057,176 activations and 4,310,397 deactivations, representing an average monthly churn rate of 1.8%”
Churn: 1.7% (Q4 2005) — “Monthly churn rate 1.7 % 2.0 % -0.2 %p”
Churn: 1.8% (FY2005) — “Monthly churn rate 1.8 % 1.7 % 0.1 %p”
Churn: 2% (Q3 2005) — “Monthly churn rate 2.0% ... 0.3 %p”
Churn: 1.9% (Q1 2005) — “Monthly churn rate 1.9% ... 0.0 %p”
Churn: 1.7% (2004) — “Monthly churn rate 1.7% ... 0.6 %p”
Churn: 1.6% (Q3 2004) — “Monthly churn rate 1.6% 1.4 0.2%p”
Churn: 2% (Q1 2004) — “Monthly churn rate 2.0 % 1.0 % 1.0 %p”
Churn: 1.2% (FY2003) — “Monthly churn rate 1.2% 1.3% -0.1%p”
Churn (Total): 1.4% (Q3 2003) — “Monthly Churn Rate(%) 1.4% 1.3% 1.5%”
Churn: 1.3% (monthly) — “Monthly Churn Rate(%) 1.3%”
Churn: 1.1% (April 2003) — “average monthly churn rate of 1.1% during the same period”
Churn: 1.4% (2002) — “Average Monthly Churn Rate.... 1.9% 2.2% 2.8% 1.4% 1.4%”
Churn: 1% (monthly) — “Monthly Churn Rate(%) 1.0%”
Lighthouse companies in Telecom & media
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.