Sirius XM Holdings Inc.
siriusxm.com ↗In their words
“Self-pay churn of approximately 1.5%, the lowest first quarter level in our history”
“One-time benefit from continuous service in Q4, which reduced our vehicle-related churn”
“Additionally, churn remained low in the fourth quarter at 1.5%.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (91)
Sirius XM focusing on user and subscriber retention through personalization and customer engagement.
Churn (SiriusXM self-pay): 1.4% (Q2 2026) — “Average self-pay monthly churn...1.4%...Q2 2026...1.5% Q2 2025”
SiriusXM CEO Jennifer Witz reported improvements in customer engagement, satisfaction, and retention metrics.
Sirius XM's retention strategy is gaining traction according to Q2 2025 earnings.
Churn (self-pay): 1.5% (Q1 2026) — “self-pay churn of approximately 1.5%, the lowest first quarter level in our history”
Churn: 1.4% (Q4 2025) — “one-time benefit from continuous service in Q4, which reduced our vehicle-related churn”
Churn (SiriusXM self-pay): 1.5% (FY2025) — “Average self-pay monthly churn 1.5% 1.6% (0.1)% (6%)”
Churn (SiriusXM Self-pay): 1.5% (9M 2025) — “Average self-pay monthly churn 1.5 % 1.6 %”
Churn (SiriusXM Self-pay): 1.6% (Q3 2025) — “Average self-pay monthly churn 1.6 % 1.6 %”
Churn (SiriusXM self-pay): 1.5% (Q2 2025, monthly) — “For each of the three months ended June 30, 2025 and 2024, our average self-pay monthly churn rate was 1.5%.”
Churn (Sirius XM Self-pay): 1.6% (Q1 2025) — “For the three months ended March 31, 2025 and 2024, our average self-pay monthly churn rate was 1.6% and 1.7%, respectively”
Churn: 1.5% (Q4 2024) — “Additionally, churn remained low in the fourth quarter at 1.5%.”
Churn (Sirius XM self-pay): 1.6% (2024) — “Average self-pay monthly churn 1.6 % [2024], 1.6 % [2023]”
Churn (Sirius XM self-pay): 1.6% (H1 2024) — “For each of the six months ended June 30, 2024 and 2023, our average self-pay monthly churn rate was 1.6%”
Churn (Sirius XM self-pay): 1.5% (Q2 2024) — “Average self-pay monthly churn 1.5 % 1.5 %”
Churn (nonpay and voluntary): 1% (Q1 2024) — “churn overall, so outside of vehicle-related has still continued to be strong. So right about the 1% rate for nonpay and voluntary, which we've trended at for quite some time now.”
Churn (Sirius XM self-pay): 1.7% (Q1 2024) — “Average self-pay monthly churn 1.7% for three months ended March 31, 2024, increase driven by higher vehicle-related churn”
Churn (Sirius XM Self-pay): 1.6% (2023) — “For the years ended December 31, 2023 and 2022, our average self-pay monthly churn rate was 1.6% and 1.5%, respectively.”
Churn (voluntary and non-pay (excluding vehicle-related)): 1% (Q3 2023) — “voluntary and non-pay have been very consistently at about 1% churn for several quarters now, give or take, a few basis points.”
Churn (Sirius XM self-pay): 1.6% (Q3 2023) — “For the three months ended September 30, 2023 and 2022, our average self-pay monthly churn rate was 1.6% and 1.5%, respectively.”
Churn (Sirius XM self-pay): 1.5% (Q2 2023) — “Average self-pay monthly churn 1.5 % 1.5 % 1.6 % 1.6 %”
Churn (Sirius XM Self-pay): 1.6% (Q1 2023) — “Average self-pay monthly churn 1.6 % 1.6 % for the three months ended March 31, 2023 and 2022”
Churn (Sirius XM Self-pay subscribers): 1.5% (FY2022) — “Average self-pay monthly churn was 1.5% and 1.6%, respectively. The decrease was driven by lower voluntary and vehicle related churn.”
Churn (nonpay and voluntary): 1.05% (Q3 2022) — “our nonpaying voluntary continue to trend in that sort of 1% to 1.1% range.”
Churn (Sirius XM Self-pay): 1.5% (Q2 2022, monthly) — “Average self-pay monthly churn 1.5 % 1.5 %”
Churn (Self-pay): 1.6% (Q1 2022) — “SiriusXM delivered a record first quarter churn rate of just 1.6%”
Churn: 1.7% (Q4 2021) — “you saw our churn rate in the fourth quarter at 1.7%.”
Churn (Sirius XM Self-pay): 1.6% (FY2021) — “For the years ended December 31, 2021 and 2020, our average self-pay monthly churn rate was 1.6% and 1.7%, respectively.”
Churn (Sirius XM Self-pay): 1.5% (Q2 2021) — “Average self-pay monthly churn 1.5% for Q2 2021 vs. 1.6% for Q2 2020”
Churn (Sirius XM): 1.6% (Q1 2021) — “Average self-pay monthly churn 1.6% for the three months ended March 31, 2021”
Churn: 1.7% (2020) — “continuing to focus on our customer retention efforts, resulting in a stable subscriber churn rate of nearly 1.7% in 2020”
Churn (Sirius XM self-pay): 1.7% (FY2020) — “For the years ended December 31, 2020 and 2019, our average self-pay monthly churn rate was 1.7%.”
Churn (Sirius XM Self-pay): 1.6% (Q2 2020) — “Our average self-pay monthly churn rate was 1.6% for the three months ended June 30, 2020”
Churn (Sirius XM): 1.8% (Q1 2020) — “Average self-pay monthly churn 1.8% ... 1.8% For the three months ended March 31, 2020 and 2019”
Churn: 1.7% (FY2019) — “continuing to focus on our customer retention efforts, resulting in stable subscriber churn rate of 1.7% in 2019”
SiriusXM discusses customer loyalty and retention benefits in NADA 2020 event coverage.
Churn (Sirius XM self-pay): 1.7% (FY2019) — “Average self-pay monthly churn 1.7 % for 2019 and 2018, flat year-over-year”
Churn (Sirius XM Self-pay): 1.7% (Q2 2019) — “Average self-pay monthly churn rate was 1.7% and 1.6%, respectively”
Churn (Sirius XM Self-pay): 1.8% (Q1 2019) — “Average self-pay monthly churn 1.8 %; average self-pay monthly churn rate was 1.8%”
Churn: 1.7% (FY2018) — “reduction in our subscriber churn rate from 1.8% in 2017 to 1.7% in 2018, the lowest full-year churn rate since 2007”
Churn (self-pay): 1.73% (FY2018) — “self-pay churn was a very strong 1.73%, the lowest full year churn performance since 2007.”
Churn (Self-pay (monthly average)): 1.8% (Q4 2018) — “Average self-pay monthly churn 1.8 %”
Churn (Self-pay): 1.7% (FY 2018) — “Self-pay churn for 2018 totaled just over 1.7%, the lowest full-year churn rate since 2007”
Churn (self-pay): 1.75% (Q3 2018) — “Churn rolled in at a rate of 1.75% for the quarter, the lowest third quarter churn performance on record.”
Churn (Self-Pay): 1.6% (Q2 2018) — “Self-pay monthly churn of 1.6% improved 11 basis points over the second quarter of 2017 and marked the lowest-ever reported by the company for a quarter”
Churn (self-pay subscriber): 1.8% (2017) — “reduction in our subscriber churn rate from 1.9% in 2016 to 1.8% in 2017”
Churn (Self-pay): 1.8% (FY2017) — “Average self-pay monthly churn 1.8 % 1.9 % 1.8 %”
Churn (Self-pay subscribers): 1.9% (Q3 2017) — “Average self-pay monthly churn 1.9% [Q3 2017]”
Churn (self-pay subscribers): 1.7% (Q2 2017) — “For the three months ended June 30, 2017 and 2016, our average self-pay monthly churn rate was 1.7% and 1.8%, respectively.”
Churn (self-pay subscribers): 1.8% (Q1 2017) — “For the three months ended March 31, 2017 and 2016, our average self-pay monthly churn rate was 1.8% and 1.9%, respectively.”
Churn (self-pay subscribers (monthly)): 1.9% (FY2016) — “Average self-pay monthly churn 1.9%...2016 vs. 2015”
Churn (self-pay subscribers): 1.9% (Q3 2016) — “For the three months ended September 30, 2016 and 2015, our average self-pay monthly churn rate was 1.9%”
Churn (self-pay): 1.8% (Q2 2016) — “Our self-pay churn rate in the quarter was 1.8%, up from 1.6% in the second quarter of 2015 which we called out as historically low at the time.”
Churn (Self-pay subscribers): 1.9% (Q1 2016) — “Average self-pay monthly churn 1.9 % 1.8 %. The increase was due to increases in vehicle related and voluntary churn.”
Churn (self-pay subscribers): 1.8% (FY2015) — “Average self-pay monthly churn was 1.8% and 1.9%, respectively [2015 vs 2014]. The decrease in churn was due to a reduction in the total number of subscribers leaving for voluntary reasons.”
Churn (Self-pay): 1.9% (Q3 2015) — “Average self-pay monthly churn 1.9 % 1.9 %”
Churn (self-pay): 1.6% (Q2 2015, monthly) — “Average self-pay monthly churn 1.6 % 1.8 % 1.7 % 1.9 %”
Churn (self-pay subscribers): 1.8% (Q1 2015) — “Average self-pay monthly churn 1.8% 1.9%. The decrease was due to improvements in voluntary churn”
Churn (self-pay): 1.9% (FY2014) — “Average self-pay monthly churn 1.9 % 1.8 % 1.9 %”
Churn (self-pay subscribers): 1.8% (Q2 2014) — “Average self-pay monthly churn 1.8 % 1.7 %”
Churn: 1.9% (Q1 2014) — “FIRST QUARTER 2014 KEY METRICS Churn rate 2.0% 1.9% - 10 bp”
Churn (self-pay subscribers): 1.9% (Q1 2014) — “For the three months ended March 31, 2014 and 2013, our average self-pay monthly churn rate was 1.9% and 2.0%, respectively.”
Churn (self-pay): 1.8% (FY2013) — “For the years ended December 31, 2013 and 2012, our average self-pay monthly churn rate was 1.8% and 1.9%, respectively.”
Churn (self-pay): 1.8% (Q3 2013) — “Average self-pay monthly churn rate was 1.8% and 2.0%, respectively...For the nine months ended September 30, 2013...1.8% and 1.9%”
Churn (Self-pay): 1.8% (six months ended June 30, 2013) — “six months ended June 30, 2013 and 2012, average self-pay monthly churn rate was 1.8% and 1.9%”
Churn (Self-pay): 1.7% (Q2 2013) — “Average self-pay monthly churn 1.7% (Q2 2013) vs 1.9% (Q2 2012)”
Churn: 2% (Q1 2013) — “Churn rate 1.9% 1Q12, 2.0% 1Q13”
Churn (Self-pay): 2% (Q1 2013) — “Average self-pay monthly churn 2.0% (Q1 2013) vs 1.9% (Q1 2012)”
Churn: 1.9% (FY2012) — “Average self-pay monthly churn 1.9 %”
Churn (self-pay): 2% (Q3 2012 monthly) — “For the three months ended September 30, 2012 and 2011 , our average self-pay monthly churn rate was 2.0% and 1.9% , respectively.”
Churn (All subscribers): 1.9% (1Q12) — “Churn rate 2.0% 1.9% - 10 bp [comparing 1Q11 to 1Q12]”
Churn (self-pay): 1.9% (Q1 2012) — “Average Self-pay Monthly Churn for the three months ended March 31, 2012 and 2011 was 1.9% and 2.0%, respectively.”
Churn (self-pay subscribers): 1.9% (FY2011) — “Over the same period, we have experienced churn of our self-pay subscribers of 1.9% per month.”
Churn (Self-pay subscribers): 1.9% (Q2 2011) — “Average self-pay monthly churn (1) 1.9 % 1.8 % 1.9 % 1.9 % ... Churn increased 6% primarily due to increases in deactivations”
Churn (Self-pay): 2% (Q1 2011) — “Average self-pay monthly churn 2.0% for three months ended March 31, 2011 and 2010”
Churn: 1.9% (FY2010) — “Average self-pay monthly churn(1) 1.9 %”
Retention rate: 48.1% (Q3 2010) — “conversion rate of trial subscribers into self-pay subscribers climbed to 48.1% in Q3 2010, up from 46.2%”
Retention rate: 45.9% (1H10) — “Conversion rate 44.5% 45.9% +140 bp [1H09 to 1H10]”
Churn: 1.9% (1H10) — “Churn rate 2.1% 1.9% -20 bp [1H09 to 1H10]”
Churn (self-pay): 1.9% (6M 2010) — “Average self-pay monthly churn rate was 1.9% and 2.1%, respectively. The decrease was due to the success of retention and win-back programs”
Churn (self-pay): 1.8% (Q2 2010) — “The company's self-pay monthly customer churn rate was 1.8% in the second quarter 2010, as compared with self-pay monthly customer churn of 2.0% in the second quarter 2009”
Churn (Self-pay monthly): 2% (Q1 2010) — “The company's self-pay monthly customer churn rate was 2.0% in the first quarter 2010, as compared with self-pay monthly customer churn of 2.2% in the first quarter 2009.”
Churn (self-pay): 2% (Q4 2009, monthly) — “The average self-pay monthly customer churn rate was 2.0% in the fourth quarter of 2009, as compared with 1.8% in the fourth quarter of 2008.”
Churn (Self-pay subscribers): 2% (Q3 2009) — “The self-pay monthly customer churn rate was 2.0% in the third quarter 2009, in-line with the second quarter 2009, and up from a pro forma 1.7% churn rate in the third quarter 2008.”
Churn (self-pay): 2% (Q2 2009) — “Average self-pay monthly churn (1)(7) 2.0% [Q2 2009] down from 2.2% [Q1 2009], and up from 1.7% [Q2 2008]”
Churn (Self-pay): 1.8% (Q4 2008) — “The monthly self-pay customer churn rate was 1.8% in the fourth quarter 2008, as compared with 1.7% in the fourth quarter 2007.”
Churn (Consolidated): 2.8% (Q2 2008) — “Average monthly churn (1)(6) 2.8 % 2.1 %”
Churn (Self-pay customers): 1.6% (Q2 2008) — “Second quarter 2008 average monthly self-pay customer churn rate was 1.6%.”
Churn (Self-pay): 1.6% (Q2 2008) — “Second quarter 2008 average monthly self-pay customer churn rate was 1.6%, down from 2.1% in first quarter 2008”
Churn: 2.1% (Q2 2007) — “Customer satisfaction remains high, reflected in our low all-in churn rate of 2.1%.”
Churn: 1.6% (FY2004) — “average monthly churn of 1.6% for the full year 2004, the company's best-reported churn rate to date”
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Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.