Similarweb
similarweb.com ↗In their words
“In the critical customer segment of accounts with over one hundred K in ARR, we improved NRR to one hundred and eighteen percent up from one hundred and thirteen percent at the close of twenty twenty.”
“NRR strongly improved from one hundred and one percent in the end of twenty twenty to one hundred and six at the end Q2.”
“Similarweb reports net revenue retention reached 100% across all customers and 107% for those above $100,000 ARR threshold in earnings call.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (52)
Similarweb reports net revenue retention reached 100% across all customers and 107% for those above $100,000 ARR threshold in earnings call.
Similarweb reports record net new ARR with net revenue retention of 107% for customers over $100,000 ARR.
Similarweb achieves net revenue retention of 100% in Q2 2026, up from 98% in Q1 2026.
Similarweb shares surged after earnings beat and upgraded 2026 outlook, driven by contract wins and improving net revenue retention.
Net revenue retention (customers with ARR of $100,000 or more): 107% (Q2 2026) — “Dollar-based net retention rate (NRR) for customers with ARR of $100,000 or more was 107% in the second quarter of 2026, compared to 108% in the second quarter of 2025”
Net revenue retention (all customers): 100% (Q2 2026) — “Overall NRR increased to 100%”
Similarweb expects net revenue retention to improve through customer expansion and cross-selling while maintaining positive free cash flow.
Similarweb cited a weaker overall net retention rate as a recurring operational issue.
Similarweb's Q1 2026 net revenue retention stabilized at 98% overall with large customers at 103%, and gross retention reaching a two-year peak.
Net revenue retention (customers above $100,000 ARR): 103% (Q1 2026) — “Net revenue retention for all customers was 98% and 103% for customers above $100,000.”
Net revenue retention (all customers): 98% (Q1 2026) — “Net revenue retention for all customers was 98% and 103% for customers above $100,000.”
Net revenue retention (overall customers): 98% (Q4 2025) — “In Q4-25, we achieved an overall NRR of 98% across all customers and an NRR of 103% among customers with over $100k ARR, a decrease from 101% and 112% respectively in Q4-24.”
Net revenue retention (customers with ARR of $100,000 or more): 103% (Q4 2025) — “Dollar-based net retention rate (NRR), for customers with ARR of $100,000 or more was 103% in the fourth quarter of 2025, compared to 112% in the fourth quarter of 2024”
Net revenue retention (customers with over $100,000 ARR): 105% (Q3 2025) — “In Q3-25, we achieved an overall NRR of 98% across all customers and an NRR of 105% among customers with over $100,000 ARR, a decrease from 101% and 111% respectively in Q3-24.”
Net revenue retention (overall customers): 98% (Q3 2025) — “In Q3-25, we achieved an overall NRR of 98% across all customers and an NRR of 105% among customers with over $100,000 ARR, a decrease from 101% and 111% respectively in Q3-24.”
Net revenue retention ($100,000+ ARR customers): 108% (Q2 2025) — “In Q2-25, we achieved an overall NRR of 100% and an NRR of 108% for our $100,000+ ARR customers.”
Net revenue retention (overall customers): 100% (Q2 2025) — “In Q2-25, we achieved an overall NRR of 100% and an NRR of 108% for our $100,000+ ARR customers.”
Similarweb's net retention rate (NRR) among high-value customers has shown signs of pressure.
Net revenue retention (overall): 101% (Q1 2025) — “In Q1-25, we achieved an overall NRR of 101%”
Net revenue retention (ARR $100k+): 111% (Q1 2025) — “Dollar-based net retention rate, or NRR, for customers with ARR of $100,000 or more was 111%”
Net revenue retention (ARR $100k+): 112% (Q4 2024) — “Dollar-based net retention rate, or NRR, for customers with ARR of $100,000 or more was 112%”
Net revenue retention: 101% (Q4 2024) — “Overall NRR was 101% in the fourth quarter of 2024, increased from 98% in the fourth quarter of 2023”
Net revenue retention (customers with ARR of $100,000 or more): 111% (Q3 2024) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 111% in Q3 2024, increased from 108% in Q3 2023”
Net revenue retention (overall): 101% (Q3 2024) — “Overall NRR was 101% in the third quarter of 2024, increased from 99% in the third quarter of 2023”
Net revenue retention (customers with ARR of $100,000 or more): 109% (Q2 2024) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 109% in the second quarter of 2024, an increase from the first quarter of 2024.”
Net revenue retention (overall): 99% (Q2 2024) — “In Q2-24, we achieved an overall net revenue retention (NRR) rate of 99%”
Net revenue retention ($100K+ ARR customers): 107% (Q1 2024) — “an NRR rate of 107% for our $100K+ annual recurring revenue customer segment”
Net revenue retention (overall): 98% (Q4 2023) — “Overall dollar-based net retention rate was 98% in the fourth quarter of 2023 as compared to 109% in the fourth quarter of 2022.”
Net revenue retention (customers with ARR of $100,000 or more): 107% (Q4 2023) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 107% in the fourth quarter of 2023 as compared to 120% in the fourth quarter of 2022.”
Retention rate ($100K+): 96% (Q4 2023) — “our logo retention of our over $100,000 customers remains high at 96%”
Net revenue retention (overall): 99% (Q3 2023) — “Overall dollar-based net retention rate was 99% in the third quarter of 2023 as compared to 112% in the third quarter of 2022.”
Net revenue retention (customers with ARR of $100,000 or more): 108% (Q3 2023) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 108% in the third quarter of 2023”
Retention rate ($100K+ customers): 96% (Q3 2023) — “Our logo retention of our over $100,000 customers remains high at 96%”
Net revenue retention (overall): 101% (Q2 2023) — “Overall dollar-based net retention rate was 101% in the second quarter of 2023 as compared to 115% in the second quarter of 2022.”
Net revenue retention (customers with ARR of $100,000 or more): 109% (Q2 2023) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 109% in the second quarter of 2023”
Retention rate ($100K+ customers): 98% (Q2 2023) — “Our logo retention of our $100,000 customers remains at 98%”
Retention rate ($100,000 accounts): 98% (Q1 2023) — “Even if you look at our $100,000 accounts the ones that make up 55% of our revenue the lower retention is like 98% very, very high.”
Net revenue retention (overall): 105% (Q1 2023) — “Overall dollar-based net retention rate was 105% in the first quarter of 2023 as compared to 115% in the first quarter of 2022.”
Net revenue retention (customers with ARR of $100,000 or more): 114% (Q1 2023) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 114% in the first quarter of 2023”
Net revenue retention (overall): 109% (Q4 2022) — “Overall dollar-based net retention rate was 109% in the fourth quarter of 2022 as compared to 113% in the fourth quarter of 2021.”
Net revenue retention (customers with ARR of $100,000 or more): 120% (Q4 2022) — “Dollar-based net retention rate for customers with ARR of $100,000 or more was 120% in the fourth quarter of 2022”
Net revenue retention (overall): 112% (Q3 2022) — “Overall dollar-based net retention rate increased to 112% in the third quarter of 2022 as compared to 110% in the third quarter of 2021.”
Net revenue retention ($100K+ ARR customers): 123% (Q3 2022) — “We achieved an NRR rate of 123% for our $100K+ annual recurring revenue (ARR) customer segment”
Net revenue retention ($100K+ ARR customers): 127% (Q1 2022) — “a rate of 127% for our $100K+ annual recurring revenue (ARR) customer segment”
Net revenue retention: 115% (Q1 2022) — “we achieved a record overall net revenue retention rate, or NRR, of 115% in the quarter”
Net revenue retention (overall): 113% (Q4 2021) — “Overall dollar-based net retention rate increased to 113%”
Net revenue retention ($100K+ ARR customers): 125% (Q4 2021) — “Dollar-based net retention rate for customers with ARR of $100,000 or more increased to 125%”
Net revenue retention (overall): 110% (Q3 2021) — “Overall dollar-based net retention rate increased to 110%”
Net revenue retention ($100K+ ARR customers): 122% (Q3 2021) — “Dollar-based net retention rate for customers with ARR of $100,000 or more increased to 122%”
Similarweb's earnings call highlights allocation of resources to customer retention and ARR expansion.
Net revenue retention ($100,000+ ARR customers): 118% (Q2 2021) — “In the critical customer segment of accounts with over one hundred K in ARR, we improved NRR to one hundred and eighteen percent up from one hundred and thirteen percent at the close of twenty twenty.”
Net revenue retention: 106% (Q2 2021) — “NRR strongly improved from one hundred and one percent in the end of twenty twenty to one hundred and six at the end Q2.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



